Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference.

1. THE MUST HAVE
GUIDE TO GLOBALSHOP
2016
Leo Burnett / Arc Worldwide Presents:

2. As worldwide leaders in shopper marketing, we’re constantly
searching out fresh ideas and following the latest trends across
the retail industry. And with all this innovation coming together
at GlobalShop, we’ve designed this guide to help you get the
most out of your time here.
Our Top 5 Musts for GlobalShop:
1. Must Prep Get Ready for GlobalShop
2. Must See This Year’s Trends
3. Must Hear Top Sessions to Attend
4. Must Do Best Interactive Exhibits
5. Must Party Throughout the Event
Retail is at
the center of
everything
we do at Arc.

3. Get Connected
Download the official
Grab a copy of GlobalShop Daily.
Be Social
Keep up with our innovation team at the scene:
and
Stay Charged Up
Don’t forget your wall charger.
Bring a mobile battery pack.
#GlobalShop
GlobalShop 2016 app.
Arc Worldwide
@POPAI_ARE
@GlobalShopShow
@arcww
@thenickajones @todszewczyk
Must PrepReady for the action? Start here.1

4. Frictionless Commerce
Making a purchase is moving from beyond the
register to on our phones and in our homes.
Customer Service
Robots, social platforms and other human-less
interactions are redefining customer service.
Endless Aisle
People will gain greater access to an endless array of
products through increased connections between online
and offline worlds.
Personalization
With access to more data, retailers and brands can tailor
communications to be more relevant for shoppers along
their entire path to purchase.
Location
Always-connected smartphones give retailers and
brands the ability to enhance shopping experiences
with location-specific information.
Must See5 trends we want to see at GlobalShop:2

5. Must HearCheck out the following sessions to stay on
top of the latest retail trends and evolving
consumer behaviors.
Keynote:
The Evolving Style of Retail
Wednesday, March 23: 8:30 AM - 10:00 AM
Room: South Pacific E
Must See Retail Innovations for 2016
Wednesday, March 23: 10:30 AM - 11:30 AM
Room: Islander H
Food Is Fashion:
The New Hot Fusion
Thursday, March 24: 1:30 PM - 2:30 PM
Room: Islander G
Re-Thinking Navigation:
Urban Design & the Retail Environment
Wednesday, March 23: 1:30 PM - 2:30 PM
Room: Islander G
Experiential Retail:
Creating Memorable Moments
Friday, March 25: 10:30 AM - 11:30 AM
Room: Islander H
A Window into the Consumer’s Mind:
How Much Do We Know Why People Buy?
Thursday, March 24: 10:30 AM - 11:30 AM
Room: Islander H
The 7 Attributes of Retail Brand Engagement
Friday, March 25: 9:00 AM - 10:00 AM
Room: Islander G
3

6. 4 Must DoFrom old-school to new tech, these interactive
exhibits present the best solutions for reaching
the shoppers of today and tomorrow.
RobotLAB
Service robots that leverage consumer
and product data to provide better in-store
experiences for humans.
Location: Booth #3143 // Bricks & Clicks
PERCH
In-store interactive product displays that
provide shoppers with access to experiential
media making physical displays captivating,
playful and immersive.
Location: Booth #3143 // Bricks & Clicks
Elo
Interactive touchscreen displays ranging
from 10 to 70 inches and modern point of
sale systems.
Location: Booth #3143 // Bricks & Clicks
Holocube
Breakthrough hologram technology delivered
in a variety of shapes and sizes that are sure
to captivate consumers.
Location: Booth #3143 // Bricks & Clicks
Augment
An augmented reality app that lets people
visualize 3D products in the real world, in
real time and size through a mobile device.
Location: Booth #5356
Reality Interactive
Innovative retail and event experiences
using kiosks, digital signage and a full
suite of interactive technologies.
Location: Booth #3143 // Bricks & Clicks
Blue Calypso
A mobile platform that delivers unique mobile
shopping experiences that engage customers
in-store through a variety of activation
methods and content.
Location: Booth #4917
Evogence
Dynamic, interactive kiosks and intelligent
environments that engage shoppers, deliver
relevant information and gather data in return.
Location: Booth #3837
iQmetrix
An endless aisle solution that blends in-store
and online channels, enabling endless mer-
chandising and fulfillment options for shoppers.
Location: Booth #2443
Glass-Media
A one-stop shop for cloud-based, on-demand,
in-store and storefront projection-based digital
displays on the forefront of innovation.
Location: Booth #1807
Shelfbucks
An in-store beacon promotion and smart
display platform that allows shoppers to
interact with products, displays and store
shelves from their smartphones.
Location: Booth #3901
Scentisphere
Scent activation through scent sampling
products, technologies, and innovations that
drive emotional connections with consumers.
Location: Booth #5353
WestRock
Printed electronic sensors in smart shelves and
smart pegs provide real-time information about
on-shelf product availability and help manage
inventories.
Location: Booth #4219
Vislogix
Customized, interactive motion-sensing
and multi-touch environments delivered on
walls, windows, tables and displays.
Location: Booth #4141

7. Must PartyThe best spots to kick back, talk it up and sip
on some liquid libations.
A.R.E. | POPAI Welcome Reception
Tuesday, March 22: 5:00 PM – 8:00 PM
Border Grill, Mandalay Bay
Design:retail CitySCENE Las Vegas
Tuesday, March 22: 7:00 PM – 9:00 PM
Heart of OMNIA, Caesars Palace
A.R.E. Design Awards
Wednesday, March 23: 5:00 PM – 7:00 PM
Four Seasons Ballroom, Four Seasons Hotel
Women’s League Margarita Mingle
Wednesday, March 23: 4:00 PM – 6:00 PM
Border Grill, Mandalay Bay
POPAI Outstanding Merchandising Achievement Awards
Thursday, March 24: 5:00 PM – 7:30 PM
Four Seasons Ballroom, Four Seasons Hotel
GlobalShop Opening Night Bash
Wednesday, March 23: 8:30 PM – 11:30 PM
Drai’s Beach Club, Nightclub at The Cromwell Boutique Hotel
5

8. Each year, our agency hosts FutureShop and Leovative events where
Arc and Leo Burnett clients are able to experience first-hand the
cutting-edge technology that’s changing the retail landscape.
Plus, they get access to the LBsparc Retail Inspiration Lab, a digital
prototyping and retail store environment lab created exclusively for
our clients. Here, we’re inspired by the latest technology and find
break-through ways to connect brands with shoppers.
To schedule a visit to Arc’s retail lab or to receive an invitation
to one of our innovation events, please contact:
Nick Jones
EVP, Innovation & Growth
312.220.4533
See you in
the future.
Nick.jones@arcww.com