Latino and solar/ Willie C. Velasquez Institute Res
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A bellwether study of Latino voter attitudes on Green Economy issues specifically rooftop solar energy. The results point to astonishing support for Green Economy solutions.
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Latino and solar/ Willie C. Velasquez Institute Res
- 1. 1 ANALYSIS California Solar Energy Issues June 21, 2013 Research Analysis
- 2. 2 ANALYSIS Brown and Legislature Job Approval 53% 62% 50% 28% 23% 24% 28% 30% 24% 14% 22% 55% Approve DisapproveDon’t Know Jerry Brown Job Approval 45% 49% 43% 35% 25% 25% 31% 30% 30% 26% 26% 51% Approve DisapproveDon’t Know California State Legislature Job Approval Total Democrat Independent Republican Total Democrat Independent Republican
- 3. 3 ANALYSIS Issue Concern Air pollution and resulting health problems The amount you pay for electricity The lack of good paying jobs Burdensome regulations on businesses Influence of corporate interests over electeds Serious Not serious Impact of climate change/global warming Ind 69% More than 2 in 3 voters think air pollution and the resulting health problems are SERIOUS issues. Rep 67% 52% 76% 35% 58% 63% 32% 47% 22% 57% 39% 32% Dem 71% 27% 31% 46% 50% 47% 45% 55% 50% 48% 80% 52% 76% 19% 23% 30% 30% 68% 56% 35% 62% 41% 32% 63% 62% 33% 54% 49% 53% 47% 28% 29% 68% 45% 65%
- 4. 4 ANALYSIS Direction of Air Quality 33% 40% 28% 21% 25% 18% 46% 35% 54% Better WorseSame/DK Total Men Women By Gender 33% 29% 35% 45% 21% 18% 18% 35% 46% 53% 47% 20% Better WorseSame/DK Total 18-44 45-64 65+ By Age
- 5. 5 ANALYSIS Direction of Air Quality 33% 31% 31% 42% 21% 22% 18% 23% 46% 47% 51% 35% Better WorseSame/DK Total Democrat Independent Republican By Party 33% 33% 38% 38% 28% 21% 20% 21% 24% 20% 46% 47% 41% 38% 52% Better WorseSame/DK Total Los Angeles Orange Riverside By Region San Bernardino
- 6. 6 ANALYSIS Energy Source Preference 66% 49% 34% 11% 9% 23% 28% 37% 15% 17% 11% 23% 29% 74% 74% Much More OtherSomewhat More Solar Wind Natural Gas Nuclear Coal 18-44 45-64 65+ 73% 64% 45% 56% 43% 39% 26% 36% 52% 8% 12% 19% 5% 9% 17% % Much More by Age
- 7. 7 ANALYSIS 68% 60% 54% 51% 46% 37% 37% 32% 27% Age 18-44 Age 45-64 Age 65+ 70 68 61 64 62 45 52 56 52 50 54 45 50 47 33 31 44 41 39 34 34 34 31 27 24 33 26 Energy Policy Ideas % strongly agree Clean, renewable energy is important to me Rooftop solar is a way to reduce electricity bill Growing solar industry will create California jobs Clean, renewable energy will help restore California economy Legislators should prioritize increasing rooftop solar Can’t trust elected officials, utilities donate so much money Utilities should buy power at same price as sold Power plants cause air pollution in Southern California Solar panels are for rich people and I can’t afford them
- 8. 8 ANALYSIS 68% 60% 54% 51% 46% 37% 37% 32% 27% Energy Policy Ideas % strongly agree Clean, renewable energy is important to me Rooftop solar is a way to reduce electricity bill Growing solar industry will create California jobs Clean, renewable energy will help restore California economy Legislators should prioritize increasing rooftop solar Can’t trust elected officials, utilities donate so much money Utilities should buy power at same price as sold Power plants cause air pollution in Southern California Solar panels are for rich people and I can’t afford them Dem Ind GOP 71 68 56 64 60 48 63 46 32 54 54 36 54 39 33 40 33 34 41 31 30 38 24 20 30 25 24
- 9. 9 ANALYSIS 68% 60% 54% 51% 46% 37% 37% 32% 27% Energy Policy Ideas % strongly agree Clean, renewable energy is important to me Rooftop solar is a way to reduce electricity bill Growing solar industry will create California jobs Clean, renewable energy will help restore California economy Legislators should prioritize increasing rooftop solar Can’t trust elected officials, utilities donate so much money Utilities should buy power at same price as sold Power plants cause air pollution in Southern California Solar panels are for rich people and I can’t afford them Among Net Metering Support Among Net Metering Oppose 71 55 64 46 56 50 57 37 51 29 39 32 41 25 32 31 26 30
- 10. 10 ANALYSIS Among Support Among Oppose 63 51 51 35 26 29 16 14 14 13 Voter Likelihood Voted for stronger clean air standards to reduce air pollution Voted to allow Californians to control bills against hikes Voted to end programs that promote rooftop solar panels Voted to increase use of nuclear power in California Took campaign money from utilities and voted their way By Support for Net Metering % much more likely 88% 75% 48% 35% 27% 10% 21% 49% 61% 67% More Likely Less Likely
- 11. 11 ANALYSIS Hypothetical Vote for State Legislature Candidate Campos says we need to be realistic about the so-called Green Economy. He believes that to improve the California economy we need control energy costs for working families and businesses. Campos will work with our utilities to encourage use of cheaper and cleaner burning fossil fuels as we wait for solar and other forms of clean energy to become more affordable. Candidate Reyes says the time for the Green Economy is NOW and the utilities are just stalling at the expense of working families. He points out that more clean energy, including rooftop solar, will both improve the health of our families and provide us with a stable long- term energy supply. He also points to studies proving that these energy sources are affordable today and that by growing the Green economy, we create jobs and encourages economic growth far more than by staying with the old ways of generating energy.
- 12. 12 ANALYSIS Hypothetical Vote for State Legislature 62% 70% 56% 51% 35% 28% 42% 42% CamposDon’t Know Total 18-44 45-64 65+ Age 62% 63% 69% 52% 35% 34% 30% 44% Reyes CamposDon’t Know Total Dem Ind Rep Party Reyes
- 13. 13 ANALYSIS Support for Net Metering 70% 71% 70% 75% 71% 56% 69% 79% 65% 69% 74% 75% 70% 10% 9% 11% 8% 11% 13% 11% 5% 10% 11% 6% 8% 7% 20% 20% 19% 17% 18% 30% 20% 15% 25% 19% 20% 17% 23% Support OpposeDon’t Know Total Dem Rep Men Women Ind 18-44 45-64 65+ LA Orange Riverside San Bern
- 14. 14 ANALYSIS Effect of Opposing Net Metering on Vote 33% 29% 34% 46% 36% 24% 39% 33% 29% 27% 33% 28% 38% 60% 66% 58% 43% 56% 71% 50% 63% 67% 71% 59% 68% 54% More Likely Less Likely Total 18-44 45-64 65+ Non Coll Coll Grad <30K 30K-50K 50K-75K 75K+ Dem Ind Rep
- 15. 15 ANALYSIS Initial and informed support for Net Metering 70% 20% 10% 65% 24% 10% Support Oppose DK Initial Informed Opinions are relatively fixed. Informed profiles do not do much to move support for Net Metering.
- 16. 16 ANALYSIS The Electorate Democrat: 59% Independent: 26% Republican: 15% Party Male: 43% Female: 57% Gender 18-29: 22% 30-44: 27% 45-54: 19% 55-64: 16% 65+: 15% Age Democrat: 59% Independent: 23% Republican: 19% Registration HS/Less: 38% Some College: 36% College: 9% Education < $30K: 33% $30-75K: 31% >$75+K: 17% Income United States: 60% Mexico: 27% Other: 12% Born Own: 59% Rent: 35% Home Mexican: 77% Central Am: 13% Other: 9% Background
- 17. 17 ANALYSIS Thank you. June 21, 2013