7. Market leader with ~70% of the global market
~38 million devices sold
> 40.000 skills
>12.000 smart home device intergrations
3rd Generation Devices
Strong community
THE PLAYERS: AMAZON, MARKET LEADER
8. Baidu Raven-HAlibaba T-mall Genie Microsoft Cortana Apple Home Pod Xiaomi Mi AI speaker Deutsche Telecom Magenta
ITS A THING…
And many more …
10. IT WILL BE IN EVERYTHING
General Electric Stove:
Alexa, tell Geneva to preheat the
oven to 375 degrees.
Ecobee Light Switch:
Full Alexa service
Neato Botvac Connected
Alexa, tell Neato to start
cleaning.
Hunter Signal Ceiling Fan
“Alexa, turn on my kitchen
fan.”
Sonos
Alexa, play Beastie
Boys from Spotify.
Android TV:
Full Assistant service
19. Do a
“Voice design sprint”
“Test your dialog
100 times before
you code it”
Don’t design the
ultimate flow chart:
find the key
question
Create your brand
persona
DESIGN POINTERS