1. Home Care in Switzerland
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Home Care in Switzerland
Date: January 16, 2013
Pages: 75
Price: US$ 2,400.00
ID: HF5B592C9DFEN
Home care performed well in 2011. The positive value growth is attributed to strong price competition
between private label producers and branded manufacturers mainly consisting of big global players. Almost
all categories of home care were able to register growth with the exception of bleach, which declined in
both value and volume terms due to its negative image. Surface care and dishwashing recorded volume
decline, suffering from the trend towards sustainable and more convenient products,...
Euromonitor International's Home Care in Switzerland market report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail sales data (historic date range),
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market - be they new product developments,
packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017
illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface
Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
WHY BUY THIS REPORT?
Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business
reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,
Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts
worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Executive Summary
Good Performance of Home Care in Switzerland
Innovation, Private Label and Green Products
Domestic Producers and Private Label Lead Sales
Supermarket and Hypermarkets Lead, Internet Gains Popularity
Fair Future Performance
Key Trends and Developments
Emphasis on Effective and Convenient Products
Switch To Cheaper Brands Versus 'swissness'
Higher Demand for Green Products and Green Lifestyles
Innovative Concepts and More Comfortable Living
Home Care in Switzerland 2

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Global Recession Versus Euro Crisis
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Mifa AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 2 CWK-SCS: Key Facts
Summary 3 CWK-SCS: Operational Indicators
Company Background
Production
Summary 4 CWK-SCS: Production Statistics 2011
Competitive Positioning
Strategic Direction
Key Facts
Summary 5 During AG: Key Facts
Summary 6 During AG: Operational Indicators
Company Background
Production
Summary 7 During AG: Production Statistics 2011
Competitive Positioning
Summary 8 During AG: Competitive Position 2011
Strategic Direction
Key Facts
Summary 9 Frike Group: Key Facts
Company Background
Production
Summary 10 Frike Group: Production Sites 2011
Competitive Positioning
Strategic Direction
Key Facts
Summary 11 Held AG: Key Facts
Company Background
Production
Summary 12 Held AG: Production Sites 2011
Competitive Positioning
Summary 13 Held AG: Competitive Position 2011
Strategic Direction
Key Facts
Summary 14 Mifa AG: Key Facts
Summary 15 Mifa AG: Operational Indicators
Company Background
Production
Summary 16 Mifa AG: Production Sites 2011
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Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2006-2011
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
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Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 47 Laundry Care Company Shares 2007-2011
Table 48 Laundry Care Brand Shares 2008-2011
Table 49 Laundry Aids Company Shares 2007-2011
Table 50 Laundry Aids Brand Shares 2008-2011
Table 51 Laundry Detergents Company Shares 2007-2011
Table 52 Laundry Detergents Brand Shares 2008-2011
Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2006-2011
Table 56 Sales of Polishes by Category: % Value Growth 2006-2011
Table 57 Polishes Company Shares 2007-2011
Table 58 Polishes Brand Shares 2008-2011
Table 59 Forecast Sales of Polishes by Category: Value 2011-2016
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2006-2011
Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth
2006-2011
Table 65 Surface Care Company Shares 2007-2011
Table 66 Surface Care Brand Shares 2008-2011
Table 67 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 68 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 69 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2006-2011
Table 72 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 73 Toilet Care Company Shares 2007-2011
Table 74 Toilet Care Brand Shares 2008-2011
Table 75 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016
Home Care in Switzerland 5

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