An overview of the Insight Innovation Global Platform.

1. Outline of the Insight Innovation Platform

2.  Bridging the gap between brands, emerging technology solutions, marketing
organizations & the insights industry
 Establishing a platform for global knowledge sharing & collaboration
 Supporting global innovation of the insight function
 Generating ROI for all stakeholders
 Building long term value

3. Event Sponsors Trade Orgs Media Advisors
IIS

4.  50 years as the preeminent publisher of market research
related content
 Home of the most trafficked websites in global market
research: Over 70k visitors a month
 Successful track record of partnering to develop and
produce virtual and traditional events:
 Market Research in the Mobile World North America
& Europe 2012, 2011 (300+ attendees)
 Technology Driven Market Research 2011
(200+ Attendees)
 The Technology Market Research Event 2012
(250+ Attendees)
 Insight Innovation Competition 2011
(500+ participants)
 NewMR Virtual Festival 2010, 2011, 2012
(500+ participants)

5.  Rated as The Most Influential
source of information in the global
insights industry
 25k bi-weekly newsletter circulation
 GreenBook Blog: 36k views a
Month
 Media Partners: Reach over 40k
prospects
 Gen2 List: 125k
 Social Media Direct Research: 18k
 A combination of daily, weekly, bi-
weekly, and monthly campaigns
across all channels to drive brand
awareness for the events and all
speakers, sponsors & partners

6. Vendor Knowledge
Management System
(Global Vendor
Knowledge
Management)
Insight Innovation Insight Innovation
Competition Forum
(Start-up Funnel) (Social Media Pages)
Insight
Insight Innovation
Innovation Insight Innovation
Exchange
(Global Group
(Regional
Content (Funding Entity)
Conferences)
Library)

7. Sao Paulo, Brazil
March 25-26
Philadelphia, USA
June
Singapore
October

8.  Up to 350 Attendees
 Presentation, workshops, panels, competitions,
and unrivaled networking
 60+ Speakers
 12 Exhibit Spaces
 13 Media Partners
 Global Presence, Regional Focus

9. „Going Beyond the Conference‟
Creating Immersive Futures
IIeX North America
To enhance the experience of IIE attendees by creating an immersive futuristic space
to illustrate the extreme potential of the times by showcasing emerging technologies
in a creative and inspiring manner.

10. Sponsorship Free Speaking Exhibition
Sponsorship Package Selection space (table top)
fee (USD) passes opportunity
1. Premium Sponsor $ 9,900 3 yes yes
1. Gold Sponsor $ 7,900 2 yes yes
1. Silver Sponsor $ 5,500 2 no yes
1. Welcome Coffee & Networking Break
$ 3,900 1 no no
Sponsor (1 day)
1. Networking Lunch Sponsor (1 day) $ 4,500 1 no no
1. Brochure and Leaflet Distribution $ 1,900 1 no no
1. Name Badge & Bag Sponsor $ 4,200 1 no no
1. Title Sponsor SOLD $ 12,000 3 yes yes
„* Sponsorship fees do not include applicable taxes.
No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.
Volume discounts are available for sponsorship of multiple IIeX events:
IIeX Sao Paulo + IIeX Philadelphia (June 2013) / IIeX Sao Paulo + IIeX Singapore (Fall 2013) - 10% discount
IIeX Sao Paulo + IIeX Philadelphia (June 2013) + IIeX Singapore (Fall 2013) - 15% discount

11.  “Kickstarter” like globally
crowdsourced competition
 Funnel to identify disruptive innovation
 Provides visibility, feedback & seed
capital to competitors
 Connection point for ongoing engagement for
investors, clients, and business partners

12.  IIC virtual event, December 2011: 500+
people voted on 15 submitted ideas
 Winning company was Decooda, a big
data text analytics platform which has
gone on to close significant additional
investment funding and developed
relationships with many F100
companies as a result of their
participation
 Pollbob was acquired by one of the
sponsors
 Insightpool has secured private equity
funding
 Research Through Gaming has
emerged as a leader in the Insights
gamification space.

13. PR: Being globally recognized as a supporter of innovation
and emerging technology
Access: Early engagement with firms offering game
changing approaches to the insight function for competitive
advantage
Pricing: Participating companies know they will be asked to
offer discounts to all sponsor organizations
Equity: We are evauating models to give sponsors an equity
stake in the winning companies. The mechanics are “TBD”

14. Sponsorship fee Speaking
Sponsorship Package Selection Free passes Advisory Role
(USD) opportunity
1. Global Sponsor $ 25,000 5 yes yes
1. Premiere Sponsor $ 15,000 3 yes yes
1. Gold Sponsor $ 10,000 2 no no
1. Silver Sponsor $ 5,000 1 no no
„* Sponsorship fees do not include applicable taxes.
No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.
All Amounts Are Per Event Contributions

15.  “LinkedIn meets Angie‟s
List” for Insights
Professionals
 SaaS Platform designed
for Corporate Insights
Organizations
 Search for vendors
across multiple categories
 Share information &
Ratings
 Manage the vendor
selection process &
engagement process
 IIeX funnels new vendors
into platform
 In use by multiple large
global brands

17. Coming Soon: Regional Innovation
Incubators
Stakeholders from
Client, Supplier, Technology, Government, VC
• Equity Position in firms
• Align with regional resources for corporate development
Funded by contributing partners
• Local Corporations established as franchises

18. Insight Innovation Insight
Competition Entrants Innovation
Incubator
• Unlimited entrants share their vision • All Competition Entrants are reviewed
• Top 5 present at conference by Group
• Remainders are in Incubator selection • Those judged with best ideas are
pool invited to participate in the Incubator
• All are given a free pass to the • Incubator firms give equity note to
conference Incubator
• Incubator gives strategy guidance
• Acts as funnel for investors

19. LATAM
MENA
Regional
Asia Pac
Blogs
Europe
North America
Powered by GreenBook
Revenue Share with Global
Partners Directory
Advertiser Supported
Whitepapers
Content Videos
Repository Presentations
Articles
Competition
Events Marketing
Reports Hub
Special Offers

20. Leonard Murphy
Executive Director & Producer
lmurphy@greenbook.org
7709854904