1. The New Face of
Leadership and Social
Media Construct
Ms. Leneka Rhoden,
Chairperson of iAspire Intl

2. Agenda
Exploring Leadership
Exploring Image
Aligning the Leader/Image Dynamic
Impact and Consequences
Leadership, Roles and Responsibilities

3. Leadership
Who is a Leader?
If I am X, does it mean I
am automatically Y?
Why aspire to be a
leader?
Challenges Leaders Face

4. Instruction 2:
Write 3 things a leader needed to
have back then to be classified as
a leader.
Write 3 things a leader need
today to be classified as a leader.

5. The New Face of Leadership
THEY ARE WILLING TO STEP UP, SPEAK
OUT AND MAKE A DIFFERENCE. THEY ARE
DEMONSTRATING CONFIDENCE,
COMMITMENT, AND COURAGE IN THE
FACE OF ADVERSITY.
THEY ARE OPEN, TRANSPARENT, AND
COMMITTED TO MOVING THEIR
ORGANIZATIONS FORWARD.
THEY ARE SHOWING US WHAT IS
POSSIBLE. NOT IN THEIR WORDS BUT IN
THEIR ACTIONS.

6. The New Face of Leadership
Leaders in the 21st
Century
Communicating
Leadership
Social Media: Influence Image

7. Aligning the Image Dynamic
• This is Dwight Chambers. He has 45K
Followers on Social Media. He was recently
elected Chairman of New University Hall.
• He posted this picture on his social media, and
received over 100K likes and comments.
• At the Hall’s Orientation, Dwight was slated to
introduce the Hall Manager.
• Dwight was nervous to speak, pronounced the
words incorrectly, had his eyes all over the
room…etc.
• Leaders often focus heavily on social media image.
• This often creates a misalignment of their image.

8. Dangers of Misalignment
Impact
Implications
Effect on Stakeholders
Image

9. Aligning the Image Dynamic
Authentic Leadership
• Honesty/ Be Real
Words aligning with Action
Image aligning with Words/Action/Capabilities
Capacity Building

10. Way Forward: Roles and Responsibilities
Understanding and Gaining Clarity
Research and Conducting Baseline Studies
Being Present and Actively Participating (Student Leadership)
Aligning the Image Dynamic
Fixing the Misalignments