Gamify UX meetup

03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification
Athens Gamification Meetup Organizer
Head of Web @SAE Athens
Multidisciplinary Designer
"Inspiration comes from everywhere but it's
important to be awake and aware to catch it"
@lenalekkou
Hi! I’m Lena!

First meetup 17 June 2017 - 16 meetups
After our “restart” meetup at 30 November
2018 (https://vimeo.com/305717282)
3 Meetups
2 Community Day
1 Workshop
Some Numbers

Some Happy Moments

What is
Gamiﬁcation?
What is Gamiﬁcation for me, for the
community, for you

Gamiﬁcation for me is:
Gamiﬁcation comes from our genuine human need to feel Inspirational,
Motivated and Excited.
We seek Meaning and Enjoyment in our everyday routines.

“The Real world increasingly feels like it’s missing something.
Where, in the real world, is that gamer sense of being Fully Alive, Focused, and
Engaged in every moment?
The Real World doesn’t motivate us as eﬀectively. Reality isn’t engineered to
maximize our potential. Reality wasn’t designed from the bottom up to make us
happy.”
From the book “Reality is Broken” by Jane McGonigal

“Today, many of us are suﬀering from a vast and primal hunger.
But it is not a hunger for food – its is a hunger for more and better engagement
from the world around us.
A hunger for more satisfying work, for a stronger sense of community, and for a
more engaging and meaningful life.”
From the book “Reality is Broken” by Jane McGonigal

"Games give us unnecessary obstacles that we volunteer to tackle."
— Jane McGonigal, American game designer and author

A Human Centered Design in a Gamiﬁed Context (say what?)
It all comes to :
1. Deﬁne what the human want
2. Create empathy
3. Ideate
4. Find the element of fun
5. Prototype & Test

Gamification, like many other forms of design, has its roots in user-centred
design (UCD). If you’re going to develop awesome gamified systems, you’ll need
to get a handle on UCD before you can be certain that your efforts are going to
have the desired outcomes.
The principle of user-centred design is that the user is the first consideration in
everything you do. It enables you to develop a product that the user is happy
with and which engages them with their work.

Gamiﬁcation for other people is:

Workshop #1:
What is Gamiﬁcation for you….
In a word….
In a sentence…..
In a sketch!
5’

Gamiﬁcation can be used:
● In our everyday life and routines (https://habitica.com/static/home)
● In our web & mobile applications that we use
● In the way we learn (https://www.duolingo.com/)
● In the way we buy things
● In our work environment
● In the way we interact with each other & communicate
● Literally Anywhere!

Gamiﬁcation is NOT:
● Game Design
● Game
● Just points, leaderboards & badges
● Marketing tricks
● Brain manipulation system

Gamifying a Meetup
But before gamifying it, what is a meetup?

● Who’s your target audience? Who else might be interested or want to get
involved?
● What do you want to accomplish with your event? What’s the goal of the
meetup?
● What’s the timeline of your event?

What are the goals of a meetup?
• Interact with people
• Networking
• Learn new things
• Support Community
• …..

What are we expecting from a meetup?
• Engagement
• Motivation
• Networking
• ...

Which are our feelings from a meetup?
• Excitement
• Blissful Productivity
• Growth by Learning new skills
• Trust and Cooperation
• ...

Workshop #2 | Empathy Map
You as a meetup attendee yourself
what you feel, think ,say , do?
What is your Pain? Is there
something that you are
disappointed about?
Gain: What you want to
accomplish? Is there something you
want to gain in the future?
10’

How will we turn observers into engagers and
attendees into participants in the UX Meetup?

Which type of people are your attendees?

Which type of motivation can we focused on?
Extrinsic Motivation
Is when you are motivated to perform an activity to earn
a reward or avoid punishment.
Intrinsic Motivation
Is when you perform an activity for its own sake and
personal rewards

What issues can we identify?
• Declining engagement as your event progresses
• Poor energy levels related to a dull atmosphere
• Dissatisﬁed vendors and sponsors
• Lack of networking opportunities for attendees
• Vague feedback related to the success of your event
• Missed opportunities for continuing education
• Decreased participation and attendance
• …..

Some goals that we can identify
• Improve attendance
• Increase engagement
• Community Building
• Ice Breaking
• Drive attendees to take action and help the community
• Increased opportunities for networking
• Additional support and promotion for sponsors

Some goals that we can identify
• Real-time event feedback
• Greater retention of educational content
• Giving diverse opportunities for people to network
• Epic Meaning : Being part of a something bigger, such as a strong narrative or story
• Urgent Optimism : Self-motivation and sense of urgency when confronted with a
challenge
• …..

Gamifying a Meetup
First things ﬁrst!
We want a Goal & Objectives
5’

Gamifying a Meetup ( workshop time !)
Now we have to start brainstorming ideas!
15’

Examples of other meetups | Angular Athens
● AA meetup
○ Quiz after every talk with a prize
○ Submit questions for speakers’ interview
○ Slack Channel
● Future possible improvements : website, vote the speaker or topic
you want, workshops

Examples of other meetups | Angular Athens

Examples of other meetups | Devit
● Nice gamiﬁed idea on Devit with
cards on tables for networking
between talks

Examples of other meetups | Athens Gamiﬁcation (next steps)

● Building a website (information that can be found in one place &
create new useful content )
● Make continual streams of meetups + workshops with the same
topic but more focused → learn the basics so that we can build on
more advanced topics in the future

● Give the opportunity to members to prepare a talk or write on
website’s blog after participating in speciﬁc meetups & workshops
● Give the opportunity to members to vote or suggest next topics &
speakers

Some Closing Tips
Gamiﬁcation is not about turning your event into a competition or a
video game, but help members to feel part of the community and
enjoy their time before, during and after the meetup

Thank you!
Let’s start engaging with the
world around us! : )

Gamify UX meetup

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