Make your brand travel

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Lemon Scented Tea

How to make your brand travel in 9 steps. A presentation by Gijsbregt Vijn, founder of Lemon Scented Tea.

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Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling. The theme of the second edition was Story Creating: creating new stories and share them with the world. During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.

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Together with Adfo Groep Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling. The theme of the first edition was Story Mining; finding the unique story of a brand or company. The session started off with a quote from John Weich, author of the book 'Storytelling on Steroids‘: ‘Storytelling is a company strategy, not a communication tool’.

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