Recap of the global technology, policy, startup and lifestyle festival the Digital Freedom Festival (www.digitalfreedomfestival.com) masterclass “How to get your first 100 customers?” led by 500 Startups mentor Bernard Huang (USA).

1. get your first 100 customers
#dffestival

2. who da growth hacker?
#dffestival

3. ooo ooo ahh ahh
1. how guerrilla works
2. basics of guerrilla
3. guerrilla war stories
4. concluding thoughts
5. guerrilla marketing toolbox
#dffestival

4. 1. objective
2. hypothesis
3. experiment
4. conclusion
5. iterate
how growth works
#dffestival

5. I want more .
objective
#dffestival

6. If we then we’ll get
more .
hypothesis
#dffestival

7. ● assume nothing
● track your experiments
● qualitative vs. quantitative
● gather enough “data”
experiment
#dffestival

8. ● did the experiment work as
planned?
● if it didn’t, what did you learn?
conclusion
#dffestival

9. iterate
● experiment
● experiment
● experiment
● experiment
● experiment
#dffestival

10. “Failure is part of the
process, and that’s OK.”
#dffestival

11. basics of growth
● “borrow”
● spam
● hack
● incentivize
● think outside the
#dffestival

12. “The #1 rule about
growth club is that you
don’t talk about
growth.”
#dffestival

13. Screw it, let’s talk about
growth.
#dffestival

14. growth war stories
● event hacking
● manipulating quora
● hack internet communities
● buying backlinks
● building backlinks
#dffestival

15. ● buying trust / and social proof
● negative SEO attacks
● community-driven content
● buying karma
● engineering-as-marketing
growth war stories
#dffestival

16. ● lead magnets / squeeze pages
● scientific content hacking
● steal from the competition
● study what others are doing
● other random stuff
growth war stories
#dffestival

17. Food by People
http://tech.co/buy-and-sell-baked-goods-online-easily-with-food-by-people-2013-04 #dffestival

18. Food by People
#dffestival

19. event hacking
https://www.eventbrite.com/e/food-crawl-2013-at-sxsw-tickets-5514917266# #dffestival

20. event hacking
#dffestival

21. event hacking
#dffestival

22. event hacking
#dffestival

23. event hacking
#dffestival

24. event hacking
#dffestival

25. event hacking
#dffestival

26. event hacking
#dffestival

27. hack internet communities
#dffestival

28. https://static.pinboard.in/prosperity_cloud.htm
hack internet communities
#dffestival

29. hack internet communities
#dffestival

30. http://www.wired.com/2013/01/pinboard-spending/
hack internet communities
#dffestival

31. hack internet communities
#dffestival

32. hack internet communities (2)
#dffestival

33. hack internet communities (2)
#dffestival

34. hack internet communities (2)
#dffestival

35. hack internet communities (2)
#dffestival

36. hack internet communities (2)
https://trello.com/c/cSO9bu1D/3-food-by-people #dffestival

37. 42Floors
https://42floors.com/ #dffestival

38. 42Floors
#dffestival

39. manipulating quora
#dffestival

40. manipulating quora
#dffestival

41. manipulating quora
https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&search_in=everywhere&query=quora #dffestival

42. manipulating quora
#dffestival

43. manipulating quora
https://www.quora.com/profile/Bernard-Huang-2 #dffestival

44. manipulating quora
#dffestival

45. manipulating quora
#dffestival

46. buying links
http://privateinc.com/ #dffestival

47. “You gotta know
someone that knows
someone.”
#dffestival

48. buying links
#dffestival

49. buying links
#dffestival

50. buying links
https://www.semrush.com/info/42floors.com #dffestival

51. buying links
#dffestival

52. buying links
#dffestival

53. building links
#dffestival

54. building links
#dffestival

55. building links
#dffestival

56. building links
http://www.viperchill.com/private-link-building/ #dffestival

57. buying trust
#dffestival

58. buying trust
#dffestival

59. buying trust
#dffestival

60. buying social signals
#dffestival

61. GameRunners
http://www.dailydot.com/esports/league-coaching-gamerunners-launch/ #dffestival

62. GameRunners
#dffestival

63. negative SEO attacks
#dffestival

64. negative SEO attacks
#dffestival

65. negative SEO attacks
#dffestival

66. community-driven content
#dffestival

67. community-driven content
#dffestival

68. community-driven content
#dffestival

69. community-driven content
https://www.reddit.com/r/summonerschool/comments/2kp5b8/how_bjergsen_plays_yasuo/ #dffestival

70. buying karma
#dffestival

71. buying karma
#dffestival

72. BakeCalc
http://www.bakecalc.com/ #dffestival

73. BakeCalc
#dffestival

74. engineering-as-marketing
#dffestival

75. engineering-as-marketing
http://www.bakecalc.com/cake-pricing-calculator/ #dffestival

76. engineering-as-marketing
#dffestival

77. engineering-as-marketing
#dffestival

78. engineering-as-marketing
#dffestival

79. lead magnets / squeeze pages
#dffestival

80. lead magnets / squeeze pages
#dffestival

81. lead magnets / squeeze pages
#dffestival

82. scientific content hacking
https://app.buzzsumo.com/research/most-shared #dffestival

83. scientific content hacking
#dffestival

84. scientific content hacking
#dffestival

85. Steal from the
competition
#dffestival

86. brand bidding
#dffestival

87. brand bidding (geo-fence hq)
#dffestival

88. twitter stalking
#dffestival

89. twitter stalking
#dffestival

90. alternatives to X
#dffestival

91. interest targeting
#dffestival

92. Study what others are
doing
#dffestival

93. “If you don’t try it,
chances are somebody
else will.”
#dffestival

94. eat24 ads on porn websites
https://www.fastcompany.com/3017329/fast-feed/advertising-on-porn-sites-works-just-ask-eat24 #dffestival

95. wepay frozen money
https://techcrunch.com/2010/10/26/wepay-ice-paypal/ #dffestival

96. dollar shave club - $1B
https://www.youtube.com/watch?v=ZUG9qYTJMsI #dffestival

97. Other random stuff
#dffestival

98. give out random stuff
#dffestival

99. trip wires* (read the article)
http://www.digitalmarketer.com/customer-value-optimization/ #dffestival

100. smoke tests
https://betalist.com/startups/towel-a-day #dffestival

101. smoke tests
#dffestival

102. smoke tests
#dffestival

103. meetup hacking
#dffestival

104. meetup - be an influencer
#dffestival

105. meetup - rank in google
#dffestival

106. ● craigslist spamming
● hackernews voting rings
● door-to-door sales
● integrate w/ APIs just to be
listed on marketplace or website
(eg. salesforce app exchange)
and more
#dffestival

107. ● good product ≠ distribution
● best for early stage
● amplify / copy / borrow what’s
already working
● happy guerrilla marketing!
concluding thoughts
#dffestival

108. thanks
@digiff
- @uldis
- @dagnijalejina
@500Startups
- @matjohnson
- @ammineni
- @selcukatli
@Betaspring
@42Floors
- @jasonfreedman
- @waratuman
- @jonbracy
- @benehmke
and
- @darrennix
- @distrodom
- @catone
- @burakbuyukdemir
- @hangsu
#dffestival

109. fin
@bernardjhuang #dffestival

110. guerrilla marketing toolbox
http://bernardjhuang.com/growth-hacking-toolbox/ #dffestival