Leighton Jenkins

Sydney, Australia, NSW Australia

Where to compete, how to win - joiner of dots for Customers, Marketing, Sales and Tech. Available for work/projects.

Advertising / Marketing / PR

I help businesses to compete and win. I work within businesses to help them understand what the customer really wants, their real strengths and to put in place a long term winning strategy. Your business will succeed only if you win - you can only win where you have a competitive advantage that the customer cares about, and that you can leverage that advantage. To win you need to understand WHERE you are before you decide what to do. I help companies understand where they are today and plan a route to where they want to be. Marketing, sales and technology understanding is the tactical stuff - what to do to get there, how to get there, and getting the timing right. Skilled in six areas ...