Bridget Deutz from Leighton Interactive gave a great overview of Inbound Marketing. She gave an overview of how to reach the right persona, with what they want to consume, and at the right time.

1. INBOUND MARKETING
RIGHT PEOPLE,
RIGHT CONTENT,
RIGHT TIME

2. & YOUR MARKETING DOLLARS
Provide the content your users want to consume,
when they want to consume it.
MAKE YOUR MARKETING

3. • THE INBOUND METHODOLOGY
• RIGHT PERSON: THE IMPORTANCE OF
A PERSONA
• RIGHT CONTENT: FINDING THE PROPER
DELIVERY FOR YOUR MESSAGE
• RIGHT TIME: WHEN TO POST, EMAIL,
PUBLISH, ETC.
• MAKING IT HAPPEN

4. TRADITIONAL INBOUND
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer-Centric
SEO
Valuable Content
Attraction
Customer-Centric
vs
Inbound marketing is about using marketing to bring potential customers to
you, rather than having your marketing efforts fight for their attention.

6. We don’t want just any traffic to our site, we
want the right traffic. We want the people
who are most likely to become leads, and,
ultimately, happy customers.
Who are the “right” people? Our ideal
customers, also known as our
buyer personas.
RIGHT PEOPLE

7. GETAFREEPERSONAGUIDE

8. Knowing you’re talking to the
right people can help you
determine the right content to
serve them.
Content fuels your marketing
efforts. When you create the
right content, you can
effectively attract ideal visitors,
convert them to leads, and
close them into customers.
RIGHT
CONTENT

9. DOWNLOADOURFREEGUIDETOBUSINESSBLOGGING

10. AND PLACE
RIGHT TIME
Content can’t be found if it’s not
in the right place at the
right time.
Timing is everything. Providing
content at exactly the right time
builds trust and makes your
marketing and sales approach
not only helpful, but relevant.

11. TIME TO WALK
THE WALK
By publishing the right content in the
right place at the right time, your
marketing becomes relevant and
helpful to your customers,
not interruptive.

12. Thank You
BDEUTZ@LEIGHTONINTERACTIVE
@BRIDGEY_D