Meg Abdy presented Where next for the Northern Ireland legacy market as part of Will to Give's campaign during Philanthropy Fortnight in Northern Ireland, May 2017. Will to Give is an organisation set up to boost legacy giving in Northern Ireland, supported by a committed group of charities, from local to international. Looking at trends in the UK legacy market, with a focus on the local market in Northern Ireland specifically, this presentation tells us 'where next for legacies?'
3. 19 Extra Large
£20m+
20 Large
£8-20m
44 Medium
<£8m
Cause area % covered
Health 61
Animal 80
Development 82
Conservation 73
Disability 69
Armed Forces 74
Children 84
‘Other’ 56
Our flagship programme
11. Punching above its weight
Legacy marketing spend is
3%
of total fundraising spend
but legacy income is
38%
of voluntary income
Total fundraising
spend
Total voluntary
income
Legacy
income
Legacy
marketing
spend
12. Giving comes from key groups
% who have made a charitable will
9
12
14
29
30
0
5
10
15
20
25
30
35
All With degree Volunteers High value donors Childless 55+s
13. Many legators ‘invisible’!
% of legacies by source
Prospects,
3%
Pledgers,
11%
Other known
supporters,
35%
Unknown to
the charity,
52%
19. Leading and lagging sectors
Older People
Advancement
of religion
Domestic
poverty relief
Children
Heritage
Animal
welfare
Overseas
development
Disability
Hospices
Environment
Medical
conditions
Arts
Armed forces
NHS Trusts
Emergency
services
Education
Slow Fast
22. South East, 28
South West, 12
East, 11
North
West, 8
Greater
London,
8
Scotland, 7
East Midlands, 7
West Midlands,
6
Yorkshire &
Humberside, 6
Wales, 4
North East, 2Northern
Ireland, 1
NI = 1% of UK income
23. Probate and will-making low
% of deaths
52
42 42
44
37
34
7
4 4
0
10
20
30
40
50
60
England & Wales Scotland Northern Ireland
Probated estates With will attached Including charitable gift
15% of wills
include a gift
10% of wills
include a gift
10% of wills
include a gift
24. 74% don’t have a will…yet
19
25
21 21
26
25
24
20
20
19
18
33
0
10
20
30
40
50
60
70
80
England Wales Scotland Northern Ireland
When I make a will, I'll consider a gift to charity
When I make a will, I don't plan to leave a gift to charity
I don’t have a will, and don’t think I will
25. Uptick in intestacy last year
% NI probate applications without a will attached
15
16
17
18
19
20
21
22
23
24
25
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
26. Cash gifts far more common
% of gifts by type
46
28
51
60
2
12
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Great Britain Northern Ireland
Residuary Pecuniary Other
27. Religious causes still dominate
Legacy notifications by cause area, %, 2016
Religion, 45.3
Health, 24.7
Other, 13.8
Development,
6.9
Animals, 5.3
Children, 3.5 Conservation,
0.5
28. … especially compared to GB!
% of bequests by sector
0
5
10
15
20
25
30
35
40
45
50
Animal Health Religious
Organisations
Other
England & Wales Scotland NI
29. 44% ‘open’ to leaving a gift
6
9
7
5
9
7
13
6
20 19
18
33
0
5
10
15
20
25
30
35
40
45
50
England Wales Scotland Northern Ireland
When I make a will, I'll consider a gift to charity
I have a will, may leave a gift to charity when I revise it
I have a charitable will
30. House prices slowly recovering
Average house price (£)
0
50,000
100,000
150,000
200,000
250,000
300,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
England Wales Scotland Northern Ireland
39. Deaths driven by boomers
0
100
200
300
400
500
600
700
800
2010 2020 2030 2040 2050
Pre-1930 War Babies Boomers Generation X Generation Y
40. Boomers more open to idea
11
17
18
22
19
5
0
10
20
30
40
50
60
50-69 70+
Have charitable will May add gift later May make charitable will later
41. Concerns for next generation
25
19 20 19
26 27
32
-41 -42
-40
-42 -41
-46
-40
-50
-40
-30
-20
-10
0
10
20
30
40
All 18-24 25-34 35-44 45-54 55-64 65+
Better off Worse off
42. Boomers expect …
Tangibility
Transparency
Control
“ I want to picture the difference my
money will make.”
“ I want to know that my money’s being
used well, not getting lost in the
system”
“ I want to my wishes to be taken into
account, even when I’m not around”
50. Thanks for listening
Meg Abdy
m.abdy@legacyforesight.co.uk
www.legacyforesight.co.uk
@talkinglegacies
51. LegacyForesight
Legacy Foresight are Europe’s foremost analysts of the
legacy and in-memory giving sectors.
We appraise the state of the markets, produce income
forecasts and research into donor motivations.
With over twenty years experience, we work with over one
hundred leading charities across Europe.
Authoritative Benchmarking
Trusted Forecasts
Stimulating Research
Illuminating Consultancy
52. Legacy
Foresight
Ashingate
East Chiltington
East Sussex
BN7 3AU
020 3286 5275
How are we performing?
Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly
on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications
and values. Each client receives tailored reports, comparing their performance against their peers -
whether by cause area, age or size.
What’s in the pipeline?
Our forecasting team can project the number and value of gifts you receive over the next five years.
Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with
financial planning and risk management. These are backed up by clear commentaries, aimed at
busy managers and trustees.
What’s on the horizon?
Our scenario-building service provides an objective view of your future direction and potential.
Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's
positioning, performance and plans with deep-rooted market trends, to create a spectrum of
future possibilities.
What do our donors think?
We manage bespoke research projects to explore emerging issues. Some projects are
commissioned by specific charities, while others are funded by groups of clients, who share their
experience, insights and data. This collaborative approach not only cuts costs; it can also save time
and create opportunities for joint campaigning.
www.legacyforesight.co.uk
@talkinglegacies
@talkinginmemory