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SEMANTIC WEB
It is a movement led by the World Wide
Web Consortium (W3C). The W3C standard
encourages web developers to include
semantic content in their web pages. The
term was coined by the inventor of the
World Wide Web, Tim Berners-Lee. He also
noted that the Semantic Web is a
component for Web 3.0.
According to W3C, “The Semantic Web provides
a common framework that allows data to be
shared and reused across application, enterprise,
and community boundaries.”
The aim of Web 3.0 is to have machines (or
servers) understand the user’s preferences to be
able to deliver web content specifically targeting
the user.
Web 3.0 is yet to be fully realized because of several problems:
1.COMPATIBILITY – HTML (HyperText Markup
Language) and current web browsers could not
support Web 3.0
2. SECURITY – The user’s security is also in question
since the machine is saving his or her preferences.
3. VASTNESS – The World Wide Web already contains
billions of web pages.
4. VAGUENESS - Certain words are precise. The
words “old” and “small” would depend on the user.
5. LOGIC – Since machines use logic, there are certain
limitations for a computer to be able to predict what
the user is referring to at a given time.
1. CONVERGENCE
Technological convergence is the synergy of technological
advancement to work on a similar goal or task. For example, besides using
your personal computer to create word documents, you can now use your
smartphone. It can also use cloud technologies to sync files from one
device to another while also using LTE (Long Term Evolution) technology
which means you can access your files anytime, anywhere.
Convergence is using several technologies to accomplish a task
conveniently.
2. SOCIAL MEDIA
Social media is a website, application, or online channel that
enables web users to create, co-create, discuss, modify, and
exchange user-generated content. According to Nielsen, a global
information and measurement company, Internet users spend
more time in social media sites than in any other type of site.
With this, more and more advertisers use a social media to
promote their product.
SIX (6) TYPES
OF
SOCIAL MEDIA
A. SOCIAL NETWORKS
These are sites that allow you to connect with
other people with the same interests or background.
Once a user creates his or her account, he or she can
set up a profile, add people, create groups, and
share content.
Examples: Facebook and Google+
B. BOOKMARKING SITES
These are sites that allow you to store and manage
links to various websites and resources. Most of
these sites allow you to create a tag that allows you
and others to easily search or share them.
Examples: StumbleUpon and Pinterest
C. SOCIAL NEWS
These are sites that allow users to post their own news items
or links to other news sources. The users can also comment on
the post and comments may also be ranked. They are also
capable of voting on these news articles of the website. Those
who get the most amount of votes are shown most prominently.
Examples: reddit and Digg
D. MEDIA SHARING
These are sites that allow you to upload and share media
content like images, music, and video. Most of these sites have
additional social features like liking, commenting, and having
user profiles.
Examples: Flicker, YouTube, and Instagram
E. MICROBLOGGING
These are sites that focus on short updates from the
user. Those subscribed to the user will be able to receive
these updates.
Examples: Twitter and Plurk
F. BLOGS and FORUMS
These websites allow users to post their content. Other users
are able to comment on the said topic. These are several free
blogging platforms like Blogger, WordPress, and Tumblr. On the
other hand, forums are typically part of a certain website or web
service.
The popularity of smartphones and tablets has taken a
major rise over the years. This is largely because of the
devices’ capability to do tasks that were originally found
in personal computers. Several of these devices are
capable of using high-speed Internet. Today, the latest
mobile devices use 4G Networking (Long Term Evolution
or LTE), which is currently the fastest mobile network.
Also, mobile devices use different operating systems
(OS).
4G was made to replace 3G and it offers a connection that is more reliable and
delivers much higher speeds. Specifically, 4G LTE means “fourth-generation long
term evolution,” with LTE being a type of 4G that delivers the fastest connection
for a mobile internet experience – up to 10 times faster than 3G. (Nov 2, 2016)
A. iOS – use in Apple devices such as the
iPhone and iPad
B. Android – an open source operating
system developed by Google. Being open
source means several mobile phone
companies use this OS for free.
C. Blackberry OS– used in Blackberry
devices
D. Windows Phone OS– a closed source
and proprietary operating system developed
by Microsoft
E. Symbian– the original smartphone OS;
used by Nokia devices
F. WebOS– originally used for
smartphones; now used for smart TVs
G. Windows Mobile– developed by
Microsoft for smartphones and pocket PCs
Assistive media is a nonprofit
service designed to help people who
have visual and reading impairments.
A database of audio recordings is
used to read to the user.
Web 3.0
Web 3.0
Web 3.0

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Unit-V; Pricing (Pharma Marketing Management).pptx
 

Web 3.0

  • 1.
  • 2. SEMANTIC WEB It is a movement led by the World Wide Web Consortium (W3C). The W3C standard encourages web developers to include semantic content in their web pages. The term was coined by the inventor of the World Wide Web, Tim Berners-Lee. He also noted that the Semantic Web is a component for Web 3.0.
  • 3. According to W3C, “The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries.” The aim of Web 3.0 is to have machines (or servers) understand the user’s preferences to be able to deliver web content specifically targeting the user.
  • 4. Web 3.0 is yet to be fully realized because of several problems: 1.COMPATIBILITY – HTML (HyperText Markup Language) and current web browsers could not support Web 3.0 2. SECURITY – The user’s security is also in question since the machine is saving his or her preferences. 3. VASTNESS – The World Wide Web already contains billions of web pages. 4. VAGUENESS - Certain words are precise. The words “old” and “small” would depend on the user. 5. LOGIC – Since machines use logic, there are certain limitations for a computer to be able to predict what the user is referring to at a given time.
  • 5. 1. CONVERGENCE Technological convergence is the synergy of technological advancement to work on a similar goal or task. For example, besides using your personal computer to create word documents, you can now use your smartphone. It can also use cloud technologies to sync files from one device to another while also using LTE (Long Term Evolution) technology which means you can access your files anytime, anywhere. Convergence is using several technologies to accomplish a task conveniently.
  • 6. 2. SOCIAL MEDIA Social media is a website, application, or online channel that enables web users to create, co-create, discuss, modify, and exchange user-generated content. According to Nielsen, a global information and measurement company, Internet users spend more time in social media sites than in any other type of site. With this, more and more advertisers use a social media to promote their product.
  • 8. A. SOCIAL NETWORKS These are sites that allow you to connect with other people with the same interests or background. Once a user creates his or her account, he or she can set up a profile, add people, create groups, and share content. Examples: Facebook and Google+
  • 9. B. BOOKMARKING SITES These are sites that allow you to store and manage links to various websites and resources. Most of these sites allow you to create a tag that allows you and others to easily search or share them. Examples: StumbleUpon and Pinterest
  • 10. C. SOCIAL NEWS These are sites that allow users to post their own news items or links to other news sources. The users can also comment on the post and comments may also be ranked. They are also capable of voting on these news articles of the website. Those who get the most amount of votes are shown most prominently. Examples: reddit and Digg
  • 11. D. MEDIA SHARING These are sites that allow you to upload and share media content like images, music, and video. Most of these sites have additional social features like liking, commenting, and having user profiles. Examples: Flicker, YouTube, and Instagram
  • 12. E. MICROBLOGGING These are sites that focus on short updates from the user. Those subscribed to the user will be able to receive these updates. Examples: Twitter and Plurk
  • 13. F. BLOGS and FORUMS These websites allow users to post their content. Other users are able to comment on the said topic. These are several free blogging platforms like Blogger, WordPress, and Tumblr. On the other hand, forums are typically part of a certain website or web service.
  • 14.
  • 15. The popularity of smartphones and tablets has taken a major rise over the years. This is largely because of the devices’ capability to do tasks that were originally found in personal computers. Several of these devices are capable of using high-speed Internet. Today, the latest mobile devices use 4G Networking (Long Term Evolution or LTE), which is currently the fastest mobile network. Also, mobile devices use different operating systems (OS).
  • 16. 4G was made to replace 3G and it offers a connection that is more reliable and delivers much higher speeds. Specifically, 4G LTE means “fourth-generation long term evolution,” with LTE being a type of 4G that delivers the fastest connection for a mobile internet experience – up to 10 times faster than 3G. (Nov 2, 2016)
  • 17. A. iOS – use in Apple devices such as the iPhone and iPad
  • 18. B. Android – an open source operating system developed by Google. Being open source means several mobile phone companies use this OS for free.
  • 19. C. Blackberry OS– used in Blackberry devices
  • 20. D. Windows Phone OS– a closed source and proprietary operating system developed by Microsoft
  • 21. E. Symbian– the original smartphone OS; used by Nokia devices
  • 22. F. WebOS– originally used for smartphones; now used for smart TVs
  • 23. G. Windows Mobile– developed by Microsoft for smartphones and pocket PCs
  • 24.
  • 25. Assistive media is a nonprofit service designed to help people who have visual and reading impairments. A database of audio recordings is used to read to the user.