An update on the progress of social media in Texas government

1. Social Media in Texas Government
Jon Lee, DIR
jon.lee@dir.texas.gov
ELITE
Monday, 4/2/2012
About
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2. Social Media is easy, right?
Setting up an account takes minutes
No software licenses to buy
No expensive equipment needed
Nothing to install
Maybe certain internet access privileges
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3. …Why isn’t social media as
as advertised?
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4. Quick answer:
it’s not about the technology
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5. Quick answer:
it’s not about the technology
There are many other factors that affect the chances of success,
such as policy, training, culture, internal buy-in, etc…
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6. For example:
A document collaboration tool
to manage data proliferation is
a great solution…
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7. For example:
…but without a sound
implementation strategy, it
probably won’t be successful
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8. It’s like a cell phone
The ability to make a wireless call has been
around since the 1940s…
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9. It’s like a cell phone
…but it took another 50 years to solve
problems related to
• Weight
• Size
• Battery life
• Temperature
• Durability
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10. We have to think of Social Media as a package
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11. …which leads us to the Social Media Toolkit
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12. …which leads us to the Social Media Toolkit
a comprehensive resource
to help Texas agencies
initiate and improve their
social media efforts.
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13. There are four sections to the Social Media Toolkit…
1. Strategy 3. Content
4. Operations
2. Policy
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14. There is no rule about
social media
Social Media Policy
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15. There is no rule about
social media
But there are rules about
content on a website
Social Media Policy
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16. Public Social Media Policy
Some sections need to be communicated to the public, such as
• Privacy notification
• Moderation policy
• Linking policy,
• Public Information Act
• Third-party website policy
• Intellectual property rights and ownership
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17. Policy Sections
1. Accessibility
2. Privacy
3. Public Information Requests
4. Records Retention
5. Security
6. Third-Party Websites and Terms of Use
7. Moderation and Monitoring
8. IP Rights and Ownership
9. Employee Use
10. Linking
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18. Accessibility
• Accessibility is about the content, not the tool.
• If agencies want to use inaccessible features, they must
provide alternative access.
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19. Privacy
• Only public information may be posted on social media
websites.
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20. Public Information Requests
• Follow your agency’s Public Information Requests Policy
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21. Records Retention
• Social media content is considered a public record and is
subject to State Records Retention requirements.
• Exceptions: Duplicate and Transitory content
• Agencies are responsible for developing their own system of
classifying, retaining, and disposing of social media content.
• Agencies should consult with TSLAC.
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22. Security
• Follow your agency’s IT security policies, standards, and
guidelines.
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23. Third-Party Website Policies and Terms of Use
• Agencies are responsible for accepting a provider’s
terms of service.
• Facebook revised TOS
• YouTube CLA
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24. Moderation and Monitoring
• The level of moderation is up to the agency.
• Keep in mind First Amendment Rights.
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25. IP Rights and Ownership
• Agencies must ensure it has the right to post all social
media content and is not infringing on the intellectual
property rights of others.
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26. Employee Use
• Follow your agency’s Acceptable Use and other HR policies.
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27. Linking
• Agencies are encouraged to follow 1 TAC 206 Linking
Policies when possible.
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28. Policy Sections
1. Accessibility
2. Privacy
3. Public Information Requests
4. Records Retention
5. Security
6. Third-Party Websites and Terms of Use
7. Moderation and Monitoring
8. IP Rights and Ownership
9. Employee Use
10. Linking
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29. Questions?
Social Media in Texas Government
Jon Lee, DIR
jon.lee@dir.texas.gov
512-463-8500
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