Precision Tune Auto Care Saudi Arabia Master Franchise Brochure 02042015
1. The Right Brand. The Total Package.
748 Miller Drive, SE • Leesburg, VA 20175 • (703) 777-9095
Franchising@precisionac.com • www.PrecisionTune.com
M A S T E R
F R A N C H I S E L I C E N S E
A P R E S E N T A T I O N F O R S A U D I A R A B I A
2. 2 | www.PrecisionTune.com | The Right Brand. The Total Package
Dear Future Master Franchisee:
I want to thank you for your interest in exploring the master franchisee opportunity
available through Precision Tune Auto Care. I hope you will take the time to review our
prospectus and visit our website.
With the global automotive aftermarket growing and changing every day, now more
than ever, it is critical to be involved with a company like Precision Tune Auto Care that
has international experience with a proven operating system. PrecisionTune.com has
information on many of the tools that a Master Franchisee will need — from operational
business plans, equipment and tools, education, market analysis, forecasts and in country
training.
Whether you are new to the market or have prior experience in the Automotive Industry,
we can develop a solution adapted to your objectives, skills and means.
We are committed to conducting business in accordance with the highest standards of
professional and ethical conduct and have been doing so for more than 30 years. In order
to move forward, you will want to learn more about us and as you review the information
that follows, you will see that we are very committed to our Master Franchisees. Conversely,
we will want to learn more about you, your team and understand your commitment to
developing the PTAC brand in your country.
If you have any questions, please contact our development department
at (703) 777-9095 x211.
Sincerely,
Robert Falconi
President and CEO
3. www.PrecisionTune.com | The Right Brand. The Total Package | 3
AUTOMOTIVE INDUSTRY UPDATE
The automotive aftermarket in Saudi Arabia for maintenance and repair is estimated to be in excess
of $2 Billion USD per year and growing by 7 – 10 percent per year. With one of the highest per capita GDPs
in the world, it is no surprise that car ownership continues to increase. With the economy remaining stable
and rising usage of cars, the automotive sector in Saudi Arabia has completely changed the local auto
industry‘s supply chain. The major sources of imports are Japan, Germany, America, as well as Korea, China
and some other Asian countries. Automotive as well as auto
parts sector plays a crucial role and has a more prominent impact on the economy.
According to the studies led by the automotive sector, it is evident the auto industry will thrive in the
Kingdom. Saudi Arabia is one of the fastest growing automotive markets in the Middle East with massive
car sales in its main cities like Riyadh, Jeddah and Dammam. It is recognized as a destination for premium
and budget cars.
The Kingdom has witnessed a growing demand for new cars and has made it easier for the customers to
buy a new car. Simply put the absence of “The luxury tax or VAT, which is added to cars in different parts
of the world, makes a car two or three times more expensive than in Saudi Arabia. Which gives a much
larger population base the ability to
purchase a car relative to their earnings
as compared to other markets.
Saudi Arabia has a huge number of
cars on the road and they are increasing
day by day. Most recent statistics show
nearly 7 million registered vehicles.
The opportunity exists to capitalize on
the automotive maintenance and repair
sector with the establishment of the
Precision Tune Auto Care brand. Given
the present level of car ownership and
usage it is estimated the market can
currently hold between 40 – 60 Precision
Tune Auto Care service centers.
4. 4 | www.PrecisionTune.com | The Right Brand. The Total Package
FRANCHISE UPDATE FOR SAUDI ARABIA
Franchising has witnessed remarkable growth in the Middle East region over the last few years.
With an increasing number of international companies seeking to establish a presence in the region.
According to a business journal, franchising projects represent 50 percent of retail business models
worldwide with a total value of $9 billion, out of which 5 percent is represented by the Middle East.
The past five years have witnessed a tremendous growth in the Franchise market in Saudi Arabia with
many successful American, European and local franchise concepts taking shape. Many of the brand names
are already well entrenched in the market. It is estimated that Saudi Arabia represents a multi-billion dollar
market for franchising with an estimated value of $1.3 billion in annual fees and royalties, and expected
to grow an average of 12 –15 percent per year. Most of the franchise concepts are focused in the restaurant,
food & beverage and retail fields. Catching on the trend, many local Saudi franchise developers have
managed to promote more than 30 Saudi concepts using franchising within the Kingdom, with some
of them having gone international.
5. www.PrecisionTune.com | The Right Brand. The Total Package | 5
FRANCHISE UPDATE FOR SAUDI ARABIA
Saudi Arabia is the largest market in the Arabian Gulf and the Franchising approach continues to expand
in several business sectors. A thriving economy coupled with a growing and young population makes
Saudi Arabia an inviting market for the franchising industry. With a per capita reaching its highest level
ever at $18,531 and a young population, 57 percent are under the age of 25, both combine to provide an
important base for the franchising sector. Moreover, there is an overwhelming number of Saudis who have
studied and traveled abroad extensively, and who have acquired a taste for Western trends and culture.
American concepts are presently representing 70 percent of all the franchised operations in Saudi Arabia.
Introduction of various new fast food and restaurant concepts has notably increased in recent years,
especially for take-away food and beverage joints located in shopping malls where Saudis usually spend
most of their leisure time. Some of the franchises currently present in Saudi Arabia include McDonalds,
Burger King, Pizza Hut, KFC, Chilies, TGIF, Hardee’s, Ruby Tuesday, Fuddruckers, Quiznos Sub, Dominos,
Subway, Starbucks, Mochachino, Seattle’s Best, Cinnabon, XOXO, Debbenhams, Saks Fifth Avenue, Sheraton,
Hilton, Four Seasons, Floresheim, Martinizing,
Avis, Hertz, Budget, Limited Too, Mail Boxes,
Alphagraphics, Kwik Kopy, DHL, Ann Kleine,
Guess among many others. Lately, reputed
names like Krispy Kreme, Gap, Le Notre, and
Outback have forayed into this blooming
industry in Saudi Arabia.
Given the growth of both the Saudi franchise
sector and car ownership, Precision Tune
Auto Care is prepared to award the Master
Franchise rights to a single company to
develop throughout Saudi Arabia.
6. 6 | www.PrecisionTune.com | The Right Brand. The Total Package
AUTOMOTIVE STATISTICS
Total Registered
Vehicles
6,953,765
2012 New
Car Sales
550,473
2012 Light
Truck Sales
153,696
Total Roadways 221,372 km
Total Population 23,000,000
Ratio of People
to Cars
3.3 people
per 1 car
Annual sustained
Growth of Car Parc
7 – 10
percent
Statistics
Development Opportunity Kingdom of Saudi Arabia
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SAUDI ARABIA DEVELOPMENT OPPORTUNITY
FOR THE 20 LARGEST CITIES
Precision Tune Auto Care is willing to award the Master Franchise rights to the Kingdom of Saudi Arabia for
the sum of $400,000 USD.
Based upon average U.S. production. Precision Tune Auto Care seeks a car population of 20,000 – 40,000
units within a 10 – 15 minutes driving time. The total annual automotive aftermarket for maintenance and
repair in the largest 20 cities of Saudi Arabia is estimated to be in excess of $2.4 Billion USD. This illustrations
shows the development potential not withstanding 7 – 10 percent annual growth to the car market for the
top 20 cities with a minimum potential today for 38 locations.
CITY PROVINCE POPULATION
ESTIMATED
# OF CARS
# POTENTIAL
PRECISION CENTERS
Riyadh Riyadh 5,328,228 1,585,782 8 – 12
Jeddah Makkah 3,456,259 1,028,649 4 – 8
Mecca Makkah 1,675,368 498,621 3 – 5
Medina Al Madinah 1,180,770 351,420 2 – 4
Al-Ahsa Eastern 1,063,112 316,402 2 – 4
Ta’if Makkah 987,914 294,022 2 – 3
Dammam Eastern 903,597 268,928 3 – 5
Khamis Mushait Asir 630,000 187,500 2 – 3
Buraidah Al-Qassim 614,000 182,738 1 – 3
Khobar Eastern 578,500 172,173 1 – 3
Tabuk Tabuk 569,797 169,582 1 – 3
Ha’il Ha’il 412,758 122,845 1 – 3
Hafar Al Batin Eastern 389,993 116,069 1 – 3
Jubail Eastern 378,949 112,782 1 – 3
Al-Kharj Riyadh 376,325 112,001 1 – 2
Qatif Eastern 371,182 110,471 1 – 2
Abha Asir 366,551 109,093 1 – 2
Najran Najran 329,112 97,950 1
Yanbu Al Madinah 298,675 88,891 1
Al Qunfudhah Makkah 272,424 81,079 1
8. 8 | www.PrecisionTune.com | The Right Brand. The Total Package
PRECISION TUNE AUTO CARE EXISTING
FRANCHISE LICENSES IN THE U.S.
• Coral Springs, AL
• Margate, AL
• Delray Beach, AL
• Naranja, AL
• Lauderhill, AL
• Dallas, AL
• FortWorth, AL
• Arlington, AL
• Dallas, AL
• Plano, AL
• Jacksonville, AL
• Macon, AL
• Warner Robins, AR
• Albany, AR
• Valdosta, AR
• Macon, AR
• Columbus, AR
• Columbus, CA
• Phenix City, CA
• Port Arthur, CA
• Beaumont, CA
• FortWalton Beach, CA
• Pensacola, CA
• Columbus, CA
• Daphne, CA
• Gulf Breeze, CA
• Panama City, CA
• Crestview, CA
• Mobile, CA
• Gulfport, CA
• Pensacola, CA
• Mobile, CA
• Pensacola, CA
• Jacksonville, CT
• Alexandria, FL
• Lake Charles, FL
• Baton Rouge, FL
• San Antonio, FL
• Little Rock, FL
• North Little Rock, FL
• Nashville, FL
• Knoxville, FL
• Nashville, FL
• Knoxville, FL
• Little Rock, FL
• Nashville, FL
• Knoxville, FL
• Chattanooga, FL
• Jonesboro, GA
• Chattanooga, GA
• Chattanooga, GA
• Murfreesboro, GA
• Austin, GA
• Austin, GA
• Killeen, GA
• Austin, GA
• Waco, GA
• Victoria, GA
• Temple, GA
• Pflugerville, GA
• Eagle Pass, GA
• Harker Heights, GA
• Copperas Cove, GA
• Cedar Park, GA
• Killeen, GA
• Roseville, GA
• Minneapolis, GA
• Columbia Heights, GA
• St. Paul, GA
• Minneapolis, GA
• Coon Rapids, GA
• Eagan, GA
• Eden Prairie, GA
• Plymouth, GA
• New Hope, GA
• Bloomington, GA
• Champlin, GA
• Maple Grove, GA
• Andover, GA
• Elk River, GA
• AppleValley, GA
• Fargo, GA
• Spring Lake Park, KS
• Lino Lakes, LA
• Burnsville, LA
• Independence, LA
• Shawnee, MA
• St. Joseph, MD
• Kearns, MD
• Murray, MD
• Salt Lake City, MD
• LasVegas, MD
• Lynnwood, MD
• Marysville, MD
• Everett, MD
• Renton, MD
• Culpeper, MD
• Hayes, MD
• Newport News, MD
• Petersburg, MD
• Richmond, MD
• Harrisonburg, MD
• North Chesterfield, MD
• Tulsa, MD
• Springdale, MD
• Tulsa, MD
• Owings Mills, MD
• Catonsville, MD
• Baltimore, MD
• Rosedale, MI
• Annapolis, MI
• HuntValley, MI
• Randallstown, MI
• Edgewood, MN
• Severna Park, MN
• Salisbury, MN
• Baltimore, MN
• Frederick, MN
• Lexington Park, MN
• Baltimore, MN
• Aberdeen, MN
• Williamsport, MN
• Burton, MN
• Traverse City, MN
• Raleigh, MN
• Raleigh, MN
• Durham, MN
• Durham, MN
• Raleigh, MN
• Wilmington, MN
• Raleigh, MN
• Burlington, MN
• Jacksonville, MO
• Goldsboro, MO
• Greenville, MS
• Rocky Mount, MS
• Cary, NC
• Raleigh, NC
• Wilson, NC
• Wake Forest, NC
• Morrisville, NC
• Birmingham, NC
• Decatur, NC
• Birmingham, NC
• Florence, NC
• Birmingham, NC
• Alabaster, NC
• Pelham, NC
• Opelika, NC
• Oklahoma City, NC
• Edmond, NC
• Oklahoma City, NC
• Oklahoma City, NC
• Oklahoma City, NC
• Yukon, NC
• Fayetteville, NC
• Pineville, NC
• Charlotte, NC
• Charlotte, NC
• Gastonia, NC
• Charlotte, NC
• Greensboro, NC
• Hickory, NC
• Concord, NC
• Greensboro, NC
• Greensboro, NC
• Winston Salem, NC
• High Point, NC
• High Point, NC
• Mooresville, NC
• Dayton, ND
• Huber Heights, NV
• Englewood, OH
• Columbia, OH
• Charleston, OH
• Columbia, OK
• Columbia, OK
• Summerville, OK
• Rock Hill, OK
• Florence, OK
• Sumter, OK
• Hendersonville, OK
• Myrtle Beach, OK
• Asheville, PA
• Cayce, SC
• Mount Pleasant, SC
• Johnson City, SC
• Irmo, SC
• Greenwood, SC
• Greenville, SC
• Anderson, SC
• Greenville, SC
• Spartanburg, SC
• Lexington, SC
• Silver Spring, SC
• Clinton, SC
• Beltsville, SC
• Manassas Park, SC
• Bowie, SC
• MontgomeryVillage, SC
• District Heights, SC
• Shelton, SC
• Fairhaven, SC
• Hanover, SC
• Detroit,TN
• Royal Oak,TN
• Atlanta,TN
• Marietta,TN
• Smyrna,TN
• Norcross,TN
• Athens,TN
• Lawrenceville,TN
• Decatur,TN
• Tucker,TN
• Duluth,TN
• Forest Park,TX
• Mableton,TX
• Atlanta,TX
• Gainesville,TX
• Union City,TX
• Douglasville,TX
• Newnan,TX
• Lilburn,TX
• Marietta,TX
• Snellville,TX
• Riverdale,TX
• Conyers,TX
• Marietta,TX
• McDonough,TX
• Decatur,TX
• Savannah,TX
• Salinas,TX
• San Jose,TX
• Morgan Hill,TX
• San Jose,TX
• San Jose,TX
• Sunnyvale, UT
• Sunnyvale, UT
• San Mateo, UT
• Fremont,VA
• Redwood City,VA
• Milpitas,VA
• Santa Clara,VA
• Gilroy,VA
• Augusta,VA
• Augusta,VA
• North Augusta,VA
• Aiken,WA
• El Cajon,WA
• San Diego,WA
• Murrieta,WA
• Vancouver,WA
• University Place,WA
• Gig Harbor,WA
• Lakewood,WA
• Parkland,WA
• Tacoma,WA
As of January 1, 2015 there are approximately 260 centers in the United States
11
10
14
19
34
34
22
20
21
16
58
8
4
3
3
3
2
2
1
1
1
1
1
1
9. www.PrecisionTune.com | The Right Brand. The Total Package | 9
PRECISION TUNE AUTO CARE EXISTING
FRANCHISE LICENSES WORLDWIDE
As of January, 2015 there are approximately 65 centers internationally
19
2
26 4
2
1
15
Angola Nigeria Oman Portugal Republic
of Georgia
Mexico Taiwan United
States
10. 10 | www.PrecisionTune.com | The Right Brand. The Total Package
UNITED STATES
TAIWAN
NIGERIA
PORTUGALOMAN
PRECISION TUNE AUTO CARE
WORLD WIDE CENTERS
11. www.PrecisionTune.com | The Right Brand. The Total Package | 11
Founded in 1976 and franchising since 1977, we are America’s largest engine performance car-care
company. We have over 280 centers operating in the U.S. and another 98 centers located internationally
including: Taiwan, Portugal, Spain, Canada, Oman. We have initiated an aggressive growth plan to open
more centers internationally, including countries in Eastern Europe and Southeast Asia.
THE MARKET
The primary Precision Tune Auto Care customers are middle class families who are dependent on their
vehicle for transportation. With the complexity of today’s vehicles, the “do it yourselfers” find they
“cannot do it”. While they may have the necessary tools to change their oil, and maybe change their
spark plugs, they don’t have the resources to diagnose and repair today’s technologically advanced engines.
Although each international market is unique, the PTAC business model has proven successful in a variety
of very different environments, with minor modifications made as necessary.
THE COMPETITION
In the 1970s and early 1980s, our primary competition came from full-service gas stations. Today, our
primary competition comes from the dealership and we estimate that will probably be the case worldwide.
The dealerships are focusing more on after-sale service as a revenue generator. The problem with
the dealers’ strategy is that today’s automobile owners are not happy with the dealerships. High cost,
inconvenience and the quality of the work are most often cited. Tire dealers and maintenance garages form
the next level of competition. We are prepared to analyze market potential anywhere in the world.
Regardless of the competition, our model can work anywhere in the world. We are more convenient:
an average car is in our shop approximately an hour and a half, and most of the centers take appointments.
We beat the dealerships’ price, job for job, and warranty our work for 12 months or 12,000 miles
(or 12 months/20,000 kilometers). Internationally, Precision Tune Auto Care has positioned itself as the
alternative to the dealership while providing convenience, expertise and the best value for today’s consumer.
INTERNATIONAL
FRANCHISE OPPORTUNITIES
12. 12 | www.PrecisionTune.com | The Right Brand. The Total Package
OUR SERVICES
Precision Tune Auto Care was founded on the basic engine tune up. Over the years, we have diversified
our mix of services to provide total quality car care opportunities for our franchisees to grow and expand
their customer base.
Today, we offer a wide variety of specialized and scheduled car care services. These services include:
BRAKES AND TRACTION CONTROL
COOLING SYSTEM
DIAGNOSTIC DISCOVERY SERVICES
EMISSION CONTROLS
ENGINE AND POWER-TRAIN
MANAGEMENT
RELAYS AND MODULES
EXHAUST SYSTEMS
FACTORY SCHEDULED
MAINTENANCE SERVICES
HEATING AND AIR CONDITIONING
INSTRUMENT PANEL, GAUGES
AND WARNING LIGHTS
LIGHTING AND HORNS
STARTING AND CHARGING
STATE INSPECTIONS
STEERING AND SUSPENSION
TIRE SALES AND SERVICE
TRANSMISSION AND DRIVETRAIN
WINDOWS AND GLASS
WIPER AND WASHER SYSTEMS
INTERNATIONAL
FRANCHISE OPPORTUNITIES (CONTINUED)
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OUR SUPPORT SYSTEM
Precision Tune Auto Care is a business format franchise. Our business concept has not only been invented,
it has been successfully working since 1976 and internationally since1991. We continue to develop and
refine the systems and procedures, that when properly implemented, can lead to businesses with excellent
sales potential. Our support systems encompass the necessary disciplines for Master Franchisees to develop
and grow our brand within their country and include, but are not limited to: site selection, marketing,
advertising, technical and management training, operations, parts acquisition and much more. We are
prepared to provide support to international Master Franchisees both in our corporate offices in the
United States and throughout the world.
Site Selection — Franchisees lease or purchase their own location.
Training at Precision University — Precision Tune Auto Care offers one of the most advanced training
programs in the industry. We will teach you how to create and implement the needed infrastructure to
support your franchises, as well as how to profitably operate a PTAC center in our Franchise Management
course. We will cover all aspects of the business including: financial management, salesmanship, business
management, marketing and advertising, labor and purchasing, as well as an overview of our services.
In addition to the Franchise Management course, Precision University offers the following management
courses: Service Writer Training; Financial Modeling and Templating; and Softwrench (POS System) Training.
Our engine performance and automotive maintenance training program for technicians spans eight weeks
and entails 40% classroom time and 60% hands-on training. While it is an extensive course, when your
team has successfully completed the course, you will have the most qualified technicians in your country.
These technical classes include: Engine Performance; Automotive Electronics, Emissions and On-Board
Diagnostics; Brakes; Air Conditioning Service and Repair; Preventative Maintenance; Domestic and Asian
Fuel Injection; and Hybrids.
Operations — Master Franchisees provide the first echelon of support in any market. They provide routine
support in site identification, marketing and day-to-day operations, as well as periodic training, site visits and
offer constructive feedback of the center’s operation. Master Franchisees are normally located in the region.
Advertising — Each center is required to spend resources on advertising. The Master Franchisee may
elect to collect some or all of these funds for use in a cooperative advertising campaign. This strategy
provides for a much larger potential audience than possible to an individual center.
The corporate marketing and advertising department will provide the Master Franchisee with professional
advice on the selection and implementation of marketing plans and tools. They will also receive regular
updates on advertising materials and opportunities.
INTERNATIONAL
FRANCHISE OPPORTUNITIES (CONTINUED)
14. 14 | www.PrecisionTune.com | The Right Brand. The Total Package
YOUR LOCATIONS
In our early years, many of our centers were converted service stations. By the 1980’s we began opening
in auto malls which are occupied exclusively by tenants in like industries. In the 1990s, we began operating
in state of the art professionally designed centers. Complete blueprint packages, equipment listings, parts
room deign, and graphic requirements are provided to each master franchisee. With over thirty years in the
automotive business, Precision Tune Auto Care has established a formula for success.
The site criteria and demographics we look for are:
• A population base of 50,000 (predominantly middle income) within three miles
for Metropolitan areas. However, this will vary from one country to another.
• Activity generators. We want to create a synergy and be surrounded by other
businesses which will also draw people into our location.
THE OPPORTUNITY
In developing international Master Franchise opportunities, Precision Tune Auto Care is looking to
establish long-term relationships with quality business professionals. Prior experience in the automotive
industry is not as critical to your success as is your ability to adapt and implement a proven business
system to your local conditions. Precision Tune Auto Care provides the system, superb training in the
specifics, continuous and ongoing support and the opportunity to capture a significant portion of the
growing automotive industry.
Master Franchise opportunities are available worldwide. The first step in developing a relationship is to
define the opportunity within the host country. Specifically, we need to determine the number of centers
the country can accommodate. Once you have reviewed the literature, we can discuss specific opportunities.
HOW DO YOU GET STARTED?
Simply call us at (800) 438-8863, option 3 (toll-free) or (703) 777-9095 x211
(outside of the United States), and we will discuss your interests. We will want
to get details about your plans and the resources available to you to bring
those plans into effect. We are also prepared to meet with you in our
corporate office in Leesburg, Virginia (a suburb of Washington, DC).
Our fax number is (703) 669-1539.
If there is a “meeting of the minds,” then the next step is to sign a letter of
intent after which we will send you a copy of the Master Franchise Agreement.
You and your attorneys will review it and we will negotiate the terms of the
Agreement. This negotiation process will typically take between 1–2 months as
details are worked out such as the Development and Training Schedules and country
specific considerations.
As noted above, Precision Tune Auto Care has a number of locations across the world and because we
are very growth oriented, we stand ready to move out with qualified prospects at a moment’s notice.
BENEFITS OF BEING A PRECISION TUNE
AUTO CARE MASTER FRANCHISEE
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SOURCES OF REVENUE
• % of monthly operating fees is paid by Franchisee to Master Franchisee
• The initial franchise fee is paid by Franchisee to Master Franchisee
• Sales generated by the operation of a corporate center (if applicable)
PRECISION TUNE AUTO CARE VALUE
• Over 30 years of worldwide franchising success
• Proven international operating system
• World-class training at Precision University
• Turn-key marketing and advertising
• Worldwide vendor partnerships
• Continuous and ongoing communications Support Provided to Master Franchisee:
SUPPORT PROVIDED
• Current standard construction plans and specifications for franchise centers in the U.S.
• Operational manuals
• Annual visits from Sr. V.P. of Operations and V.P. of Training
• Point of sale software
• Training for Master Franchisee and employees of Master Franchisee made available
• Advice, consultation, technical support available through our intranet,
telephonic conference calls and technical hotline
• Advertising and promotional plans and materials
BENEFITS OF BEING A PRECISION TUNE
AUTO CARE MASTER FRANCHISEE