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1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
To bring National change. This is
due to the fact that Obama
wanted to become president and
bring about change to the USA.
To raise awareness about
Obama’s campaign. To campaign
about his bid to become the
American president. To change
voting behaviour to ensure that
people would vote for Obama in
the election. To build relationships
with subjects so that Obama can
relate to people so that they
sympathise with his campaign.
Aims: The aims of this
campaign are to persuade
people to vote for Obama in the
2008 election and to raise
awareness for his campaign 2Creative Media Production 2012

3. Techniques:
The poster uses a blue colour scheme to connote the
democrat party of the unites states, which Obama
was representing. The poster also makes a large
emphasis on the word change. This is because this
was what the campaign was focused on. This is done
on the page by using a different colour and sized text
than the rest of the poster. This makes it stand out
more on the page and is the first thing that viewers
will notice on the poster. The poster also uses a large
photo of Obama. This allows people to easily put a
face to the campaign and link him with the promises
made by the campaign. The photo is also positioned
underneath the word change which links him closely
with the word in hopes to create association of
Obama with change. The poster also uses a crowd as
the background. This makes people think that many
people agree with Obama’s message and therefore
credibility is added to it.
3Creative Media Production 2012
Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
The impact of this campaign was that it was largely
successful in its aims. Whilst the victory cannot be
attributed to just a single piece of media it is also partly
responsible for the success of the campaign. The
change brought about by the campaign is that Obama
became the president in 2008 and was able to win in a
very convincing victory over his rival who had a far less
successful campaign than he did.

5. Case Study: (campaign/organisation name)
Purpose: To create access to
media production for non
traditional groups as it is the
main aim of this organisation
to provide people with
disabilities to interact with
media production. To infiltrate
mainstream media as they will
be trying to raise awareness
for other people with
disabilities who may not know
about the organisation and
may want to join. To campaign
for people with disabilities to
be able to participate in media
production.
Aims: To allow people with
disabilities to be given a
chance to participate in media
production. 5Creative Media Production 2012

6. Techniques:
The images used in the poster are very reminiscing of
an African art style and can therefore be seen to help
make the poster look more authentic and link it to the
subject that it is relaying more closely. The image
uses a very minimalist colour scheme which allows
the text to be clear on the page and get the message
of the poster across more clearly. The fonts used in
the poster are also very closely connected to an
African style and therefore relate to the subject more
closely so that the posters theme can be visible
without even reading the text on the poster. The body
of text on the poster provides a great deal of clear
information on the page.
6Creative Media Production 2012
Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
7Creative Media Production 2012
Case Study: (campaign/organisation name)
The impact that this campaign created is that it
was able to gain a great deal of support for the
cause with many different societies and trusts
that are interested in fulfilling the goals of the
society. This massive support that the
campaign has managed to raise has shown
that the campaign has had a large impact and
has managed to help a large amount of
people.

8. Case Study: (campaign/organisation name)
Purpose: To bring about
change by changing the habits
of people who suffer from
alcoholism. It is also meant to
change attitudes towards how
we view alcohol abuse. To
challenge dominant
representation by showing
another side to alcohol abuse.
To strengthen community ties
by getting people to talk about
any issues that they have. To
campaign about the issue. To
infiltrate mainstream media to
raise awareness.
Aims: To stop people abusing
alcohol.
8Creative Media Production 2012

9. Techniques:
The image on the poster is large and is open to
interpretation as there is a hand reaching for help
from the glass of wine. This can connote the
helplessness of alcoholism and also someone raising
their hand to as for help. The text of the poster shares
the colour of the wine in the class to link them
together. The tone of the poster is harsh and
therefore grabs your attention as it feels as if it is
giving you commands rather than just information.
9Creative Media Production 2012
Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
10Creative Media Production 2012
Case Study: (campaign/organisation name)
The impact of this campaign was rather effective
at fulfilling its goals to reduce drinking. As shown
by the graph the amount of alcohol that is
consumed by the average adult is starting to
decline. The large amount of campaigns may be
impacting this to a large degree and are therefore
having a good impact and achieving their aim.

11. Case Study: (campaign/organisation name)
Purpose: To bring about
change for people to throw
away chewing gum. To raise
awareness of the issues it
causes. To provide information
about how it can cost you. To
campaign about littering and
the effects that it can have. To
infiltrate mainstream media to
attract more attention to the
campaign and help it to spread
its message further
Aims: to reduce the amount of
people who litter rather than
throwing rubbish away.
11Creative Media Production 2012

12. Techniques:
The poster has an image that is a clever
representation of how chewing gum could turn into a
fine if you litter with it by showing it as someone
handing out cash instead of gum. This clever use of
humour adds interest to the poster due to the fact
that whilst relaying a serious message it also
provides some humour to the viewer. The text is in a
cartoon style which could relate to teenagers who are
the type of people most commonly associated with
gum.
12Creative Media Production 2012
Case Study: (campaign/organisation name)