1. Lee Good
E: Lee.Good@jpress.co.uk T: 01253 361734
An Overview of Products and Services

2. Objective
• To provide an overview of the products and services available with a focus on the Blackpool
Gazette and the Lytham St Annes Express.
• Introducing our new Shop Local and Tastes of the World platforms.

3. Johnston Press: The Fastest Growing Local
Media Group Online
 13 daily newspapers
 209 weekly
newspapers
 41 free newspapers
 10 lifestyle magazines
Print Online
17%People Reached
across the UK
Total audience
growth
year on year
200+ newsbrand
websites
35 apps
15+ million
monthly unique
users
6 million
mobile visitors every
month
21million readers in
print and digital every month
1/3
Source: johnstonpress.co.uk

4. North West Portfolio Coverage
We serve local communities across the North West through a
variety of channels, providing access to local information. We
have unique content created by teams of experts living in the
cities, towns and villages where we publish. Our coverage of
local stories and events is unrivalled across all media and
gives us unparalleled levels of market reach. Digital content
and services are at the heart of our strategy.
We publish 3 daily newspapers, 11 paid-for weekly titles and 3
free newspapers with readership up to 98,000 per issue (1). In
addition we also reach niche audiences through a variety of
special supplements and magazines.
We currently have 14 local news websites closely aligned to
our newspapers with unique users up to 75,000 per week (2).
We have also launched iPad apps to further increase audience
engagement.
Our vertical digital brands Find it and jobstoday are partnered
with market leaders (Scoot and Jobsite) to provide online
platforms of growing significance, and our property listings
offering is supported by key market player Zoopla. We also
operate DealMonster, a daily deal discount offering.
Sources:
(1) JICREG October 2013 (St Helens Reporter)
(2) WebTrends Jul-Dec 2013 (Average Weekly Unique Users – www.lep.co.uk)

5. Local media websites attract 79m unique users each month
79m
A recent study found 50%of respondents say that their confidence in a
product advertised online greatly increases when also advertised in print.
47% responded to print ads and logged onto the internet to browse
through the site advertised.
Print
98% Nearly all adults under 35 years old now go online
Online ad spend total figure set to rise to the number above in 2015£1.42bn
Digital boom
Advertising on local newspaper websites is 77% more likely
to be believed and relied upon than advertising on other web
sites
77%
Local media
is key
of people look at products online before making a purchase in
store
81%
of consumers still made their final purchase
in store
88%
Purchasing
habits are
changing
By 2017 over 79% of all internet traffic will be from a smartphone
Usage of mobile internet in the UK is growing at it's fastest ever rate.Mobile 79%
18times It has become a part of every day life, an average mobile media user
reaches for their mobile 18 times a day
Social People are inherently social and especially so when they are online.
We are spending a massive quarter of our time on social networks1/4
Key Trends in Marketing
50%
47%

6. Entertainment & Retail Markets
According to the Office of National Statistics the following was spent per household
in the North West per year:
Restaurants & Café meals £629.20
Alcoholic drinks £374.40
Cinema admissions £93.60
Take away food £202.80
Clothing & footwear £1,112.80
Furniture, furnishings, carpets and
Other floor coverings £816.40
Source: ONS 2012

7. Digital Display
Advertising
Website creation, SEO
Mobile,
Apps
Print Display
Advertising
Business directory
Voucher site
Events
Email
campaigns
Social Media
Google Partner
Our Solutions
Your
business

8. Print & Digital Audiences
Sources: JICREG October 2014 Webtrends October 2014

9. • Easy online and bespoke offers
• Geo-, contextual targeting
• High impact formats
• Video, interactive channels
• Sponsorship opportunities
Our local websites provide communities with trusted news, analysis, the opportunity to get
involved and entertainment options too. As a result, they attract an exceptionally high-value
audience.
To reach and engage with this audience and help maximise your returns, we offer targeting and
creative solutions from easy display formats to high impact solutions.
Our Websites

10. Our Mobile Solutions
Most of us have smartphones now. We're
becoming more 'plugged in'. It's crucial we
are able to creatively reach our growing
mobile audience...
Mobile opens up a new audience for us to
offer to our advertisers, this is a younger
audience that traditionally haven’t read
our newspapers but now consume our
news on their mobile phone.
Traffic to our sites via mobile devices is
rapidly growing with 42% of people
reading our digital news content on a mobile
device.*
Mobile advertising has Incredible geo-
targeting capabilities enabling us to not
only reach the right person, but at the right
place & time.
Source * www.johnstonpress.co.uk

11. Socially Connected
The Blackpool Gazette has
25,191 Facebook likes
The Lytham St Annes Express
has 690 Facebook Likes
The Blackpool Gazette has
22,191 Twitter followers
The Lytham St Annes Express
has 2,352 Twitter followers
Figures as at October 2014

12. With Digital Kitbag we offer a wide range of Digital solutions for Small and Medium sized
businesses as a Premium Google Partner
Digital Kitbag

13. Shop Local & Retailer of the Month
2 new platforms being introduced into The Lytham Express at the End of Feb for St Annes
and Lytham. A cost effective way for small and medium retailers to keep a monthly
presence in the paper and online with the added benefit of a specialist editorial about the
business on rotation encouraging our readers to shop local and showcase some of the
areas retailers.
Taken for 6 Months at just £88.60 plus vat per month. Limited to 6 retailers.
Lytham St Annes Tastes of the World
This is designed to showcase the many different restaurants we have in the area
providing cuisine from around the world.
Aimed at keeping people dining locally. a cost effective way to showcase your restaurant
with the benefit of an editorial on rotation
Taken for 6 months at only £78.10 per month. Limited to 6 restaurants.
New Initiatives

14. Retailer of the Month - Lytham

15. Restaurant of the Month Lytham St Annes

16. Restaurant of the Month St Annes

17. Summary
• You’ll reach a big, local audience
Advertising in print and online can deliver a large local audience. By advertising within our
portfolio of products you will be ideally placed to capture the attention of readers in Blackpool
& Lytham St Annes and the surrounding areas who will be interested in your products and
services.
• Local newspapers & websites remain the most effective local media
Advertising in local media is nearly 50% more trusted and reliable than the nearest everyday
medium and advertising in local newspaper websites is nearly twice more trustworthy and
reliable than ‘national’ websites. (1)
• Consumers engage well and respond better to ads in local media
Advertising on local newspaper websites is 77 per cent more likely to be believed and relied
upon than advertising on other websites and offers a way to extend the reach of the
newspapers to reach your target audience. (2)
• Our brands are well established and trusted and we have some great rates
And a range of different advertising options.
Sources: (1) and (2) The Wanted Ads 2012