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Social Media 101: A Taste of the Tools that are Changing the World

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Lee Aase
Lee Aase

My presentation to the Thursday Noon Rochester MN Rotary Club as an introduction to social media, with examples of what I'm doing personally and how we are using social media at Mayo Clinic.

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Social Media 101: A Taste of the Tools that are Changing the World Rochester Rotary Lee Aase Manager, Syndication and Social Media Mayo Clinic September 24, 2009
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Social Media Tools Are... • Immensely powerful • Consistent with Rotary values • Consistent with Mayo Clinic heritage • Free (or ridiculously inexpensive) • and... 3
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Community Service Values • Rotary: “Service above self” • Social Media: “Give more than you take” 5
Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100 6
About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media 7
A Grandpa who appreciates the power of Facebook... 8
The Most Important Word in Web 2.0 9
Intro to FREE Tools, and Examples of Applications • Blogs • RSS and Podcasts • Social Networks • Wikis • Video: YouTube and uStream • Twitter • Slideshare • Skype 10
Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • Start a blog for FREE in less than two minutes on wordpress.com or blogger.com • Or, if you want to get really spendy... 11
newsblog.mayoclinic.org 12
sharing.mayoclinic.org 13
podcasts.mayoclinic.org 14
RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option 15
Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG 16
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Social Networking Sites 20
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Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting 22
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YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org 24
Low-cost, high-value video 25
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Twitter Case Study: Listening 28
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Ensuing Conversation 30
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A Skype demonstration... 36
Visit Mayo Clinic Social Media Sites • Follow, subscribe or “Fan” • http://twitter.com/mayoclinic • http://www.youtube.com/user/mayoclinic • http://sharing.mayoclinic.org/ • http://www.facebook.com/pages/Mayo- Clinic/7673082516 • Consider sharing your Mayo Clinic story 37
Tips on Personal Steps to Explore • Establish a permanent personal email • Get profiles in Facebook, LinkedIn • Get a Twitter account • Get a Flip camera (or iPhone 3G S?) • Create a personal YouTube account • Start a personal Blog 38
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“Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006 40
“Your kids aren’t smarter than you are. They’re just not afraid to look dumb.” 41
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If Dad can use Facebook... 43
For more information • Friend me on Facebook • @LeeAase on Twitter • aase.lee@mayo.edu • Google Lee Aase 44

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Social Media 101: A Taste of the Tools that are Changing the World

  • 1. Social Media 101: A Taste of the Tools that are Changing the World Rochester Rotary Lee Aase Manager, Syndication and Social Media Mayo Clinic September 24, 2009
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  • 3. Social Media Tools Are... • Immensely powerful • Consistent with Rotary values • Consistent with Mayo Clinic heritage • Free (or ridiculously inexpensive) • and... 3
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  • 5. Community Service Values • Rotary: “Service above self” • Social Media: “Give more than you take” 5
  • 6. Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100 6
  • 7. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media 7
  • 8. A Grandpa who appreciates the power of Facebook... 8
  • 9. The Most Important Word in Web 2.0 9
  • 10. Intro to FREE Tools, and Examples of Applications • Blogs • RSS and Podcasts • Social Networks • Wikis • Video: YouTube and uStream • Twitter • Slideshare • Skype 10
  • 11. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • Start a blog for FREE in less than two minutes on wordpress.com or blogger.com • Or, if you want to get really spendy... 11
  • 15. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option 15
  • 16. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG 16
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  • 22. Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting 22
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  • 24. YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org 24
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  • 28. Twitter Case Study: Listening 28
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  • 37. Visit Mayo Clinic Social Media Sites • Follow, subscribe or “Fan” • http://twitter.com/mayoclinic • http://www.youtube.com/user/mayoclinic • http://sharing.mayoclinic.org/ • http://www.facebook.com/pages/Mayo- Clinic/7673082516 • Consider sharing your Mayo Clinic story 37
  • 38. Tips on Personal Steps to Explore • Establish a permanent personal email • Get profiles in Facebook, LinkedIn • Get a Twitter account • Get a Flip camera (or iPhone 3G S?) • Create a personal YouTube account • Start a personal Blog 38
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  • 40. “Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006 40
  • 41. “Your kids aren’t smarter than you are. They’re just not afraid to look dumb.” 41
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  • 43. If Dad can use Facebook... 43
  • 44. For more information • Friend me on Facebook • @LeeAase on Twitter • aase.lee@mayo.edu • Google Lee Aase 44