Learners are experiencing exceptional digital content as consumers. Digital learning has the opportunity to employ similar engagement strategies to grow networks, develop better levels of motivation and gain the trust of audiences.
This presentation was given to the Charity Learning Consortium in September 2013 to demonstrate how digital strategies employed by consumer brands can be adopted by learning organisations.
LearnerLab helps organisations better connect with their audiences through communications, user experience and engagement strategies.
6. Growth of network relies on audience coming
together behind a shared purpose
7. “Facebook is a social utility that
connects you with the people
around you”
Wrap your service in a simple brand message your
audience can understand, rework and share
8. This open-ended question is worth a thousand words
Communicate the purpose through great copy
in your content and applications
9. Use every opportunity to reinforce purpose
Communicate the purpose through great copy
in your content and applications
21. One of the first commerce sites to present both
positive and negative reviews of products
22. Trusted their customers to create content
"It is day 87 and the horses have accepted me as one of their own.
I have grown to understand and respect their gentle ways."
ByronicHero
26. Summary
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Keep your messaging simple and be creative with how
you reinforce it
Consider how you make your audience feel and don’t
undersell their achievements
If you want your audience to trust your learning brand
demonstrate trust in them