Laminex has launched a new laminate product called 180fx that offers realistic depictions of natural stone on a large scale. The 180fx laminate provides an unmatched resemblance to marble, granite, and other stone through its striking color variations and intricate veining. It is available in six stone patterns across different finishes. 180fx delivers an elegant statement for residential and commercial spaces as an economical alternative to natural stone.

1. LAMINEX 180FX SURFACES LAUNCH
LEARNING MODULE

2. LAMINEX 180FX
• Laminex 180fx is a new laminate that offers inspiration
on a grand scale replicating the beauty and magnitude of
natural stone
• This yields an unmatched realism with striking colour
variations and intricate veining to deliver elegant stone
looks
• 180fx is true product innovation and offers large scale
designs that deliver a luxurious and dramatic statement
for the home and for commercial spaces
• 180fx offers an economical option that more closely
resembles natural stone, marble and granite for
applications including benchtops and vertical panels

3. KEY PRODUCT DETAILS
• 6 new large scale stone patterns,
ranging from classic Carrera
Marble through to dramatic fossil
interpretations
• Available in DiamondGloss or
Matt finish
• Available in 0.7mm laminate in
3595x1395 sheet size
• Postformable to 8mm
• Matching Acrylic Edging is
available for seamless benchtops
• Elegant statement for residential
benchtops, as well as commercial
feature panels and countertops
• Launching 17 October 2011

4. COLOUR RANGE
Carrera Marble Soapstone Sequoia Silver Travertine
DiamondGloss and Matt DiamondGloss and Matt Matt

5. COLOUR RANGE
Breccia Paradiso Slate Sequoia Black Fossilstone
DiamondGloss and Matt DiamondGloss DiamondGloss

6. CARRERA MARBLE

7. SOAPSTONE SEQUOIA

8. SILVER TRAVERTINE

9. BRECCIA PARADISO

10. SLATE SEQUOIA

11. BLACK FOSSILSTONE

12. COLLATERAL AND COMMUNICATIONS
• New brochure
• New tech data sheet, warranty and MSDS
• eDM to consumers and specification customers
• Direct Mail to trade customers
• Online
– Website including video
– eStore
• PR
– Media release and media event in Sydney
• Demand creation with print ads in key lifestyle magazines

13. COLLATERAL AND COMMUNICATIONS

14. MAGAZINE AD

15. LARGE SCALE MERCHANDISING
• Sample chainset
– A4 samples of all 9 options
• Tear sheets and case
– Paper merchandising in A3 size showcasing 100% scale on one
side, and product info and images on reverse
– Allows the consumer to take an A3 paper sample with them
– One pad of 20 sheets per colour
– All 9 pads fit into a cardboard case that can be a counter display
• Presentation portfolio folder
– Premium merchandising item
– Incorporates an A4 sample, image of a sheet and in-situ images
• Consumers can purchase A4 laminate samples through
the Laminex website

16. MERCHANDISING
Tear Sheet for Silver Travertine

17. MERCHANDISING
Presentation Portfolio Pages

18. LAMINEX 180FX SURFACES