An introduction to Twitter as a marketing tool for small to medium size businesses by social media strategist Claire Stokoe (http://www.slideshare.net/claire_stokoe)

1. How Twitter can help your business

5. What do Twitter Profiles look like?

7. and this

9. Here is how it works

10. You need an Image your company logo is good

11. You post Interesting Updates (Tweets) Make them personal and engaging

12. You follow people And their friends Will most likely follow you too

13. You are followed In return by people who like your Tweets Connect with people and They connect with you

14. So who Twitters?

15. Stephan Fry and Barack Obama http://tinyurl.com/6c43dm http://tinyurl.com/8tglx6

16. ‘ Dell’ and ‘British Airways’ also do it http://tinyurl.com/8cbd4x http://tinyurl.com/98h95x

17. Potential customers http://tinyurl.com/7srg6s

18. to existing customers http://tinyurl.com/7fsg3b

19. and from Journalists searching for the next big story http://tinyurl.com/98dwms

20. to influential bloggers posting their views and opinions http://tinyurl.com/2hae7c

21. How you can use Twitter for your business?

22. Spread ideas Resolve customer issues Monitor who Is talking about you Manage internal / external communication Humanise your business Be a thought leader Engage with your customers Run opinion polls In the time it takes to make A cup of tea. You can use Twitter to Do all of these things Offer advice Promote Products & events Find answers Improve ROI by improved communication Easy to track conversations

23. How Twitter can improve your business?

24. Web presence Authority Brand Awareness Reach Business Transparency Public image Product awareness Customer service Knowledge Market research Trust Twitter improves your business by improving its ability to have a more developed…

25. So how about some examples eh? http://tinyurl.com/9v33u4

26. Companies Doing it WELL  and how They are interacting with users Offering advice and benefits Posting regularly

27. Companies Doing it BADLY  and how Not interacting Opening promoting business Posting intermittently Broadcasting information

28. So what next?

29. https:// twitter.com /signup