Whenever we hear people talk about a product, we hear them talk about features and features in a bundle. We rarely hear about steps that build a defensible product. This is our playbook to build a defensible product that both stand out and stand the test of time. Read full blog here: https://www.lftechnology.com/blog/playbook-to-build-a-defensible-product/

1. Playbook to Build a
Defensible Product

2. Stages of Product Development
Market Hook
Instant
Gratification
Single User
Utility
Network
Effect
Multiple User
Utility
Small and growing Bring user to
product
Useful before
investment
Useful for one user Useful with more
people and data
Useful for
collaboration

3. 1Market Value
Good products become great only when they exist in
the right market.
Understand the importance of building a product for
the right market.

4. Market Share
MarketGrowth
Types of Market

5. 2Hook
Start off with a small product,
engage users, then pull them to
the big product.

6. 3Instant Gratification
Make sure users find the product
useful without investing anything
at first.
Get that initial “WOW”.

7. 4Single Utility
Think strongly about single user
utility first.
If it’s not useful for 1 person then
it won’t be useful for 2 or 10 or a
million people.

8. Trigger Action
RewardInvestment
When does the user
find the desire to
solve the problem?
What benefit does the
user get after solving
the problem?
What investment does
the user make to come
back to the product?
The Hook Model
1 2
34
How is the user
solving the problem
before the current
product exist?

9. 5Multiple Users Utility
Prerequisite for the multiple user utility product is to
have a strong single user utility.
Collaborative products drive engagement.

10. 6Network Effect
Network effect will lock the users
as it becomes too costly to leave
the product.
And, builds a defensible product.

11. What Next?
What Next?
Wrapping up

12. Know which stage you are in.

13. Always try to think of the stage you are
overlooking.

14. Do not ignore the initial steps. Steps 1 to 3 require
as much effort as stage 4-6, and are crucial for
success.

15. Recommended Reads

16. Thank you
If you have any questions, email us
at hello@lftechnology.com
www.lftechnology.com