This presentation delivers in-depth information about Proximity Marketing, providing valuable answers to these questions: - How to increase foot traffic? - How to understand customer behavior? - How to enhance client experience? In addition, a reader will be able to understand how Proximity Marketing works, mainly by seeing the kind of devices (BLE beacons, gateways) that are required for the minimum installation and how they interact. It will be also quite useful to learn, what type of content can be delivered to smartphones and how to set up a Proximity campaign. Along with that, one can find out more about the Leantegra's Campaign and Location Analytics providing not only a number of opened notifications, but the impact a marketing campaign renders on the customers' foot traffic behavior. Last but not least, the presentation covers the ways to adopt this solution without a pre-installed business app via Eddystone-URL and Nearby. Enjoy the reading!

1. PROXIMITY MARKETING

2. Problem
PROBLEM
these are the common questions faced by Retail,
Entertainment and Commercial Real Estate
business owners:
SOLUTION
Leantegra is here to help you get answers
for all of them.
how to
understand visitor behaviour
how to
increase foot traffic?
how to
enhance customer experience
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2
3
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

3. Solution
Proximity Marketing enables location-based delivery of advertising content to smartphones and tablets
via Bluetooth Low Energy (BLE) wireless technology.
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

4. Types of Content to Share
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
There are thousands of options, messages and ways to interact with your audience!
Just let us show you how!
SEND SPECIAL OFFERS
Coupons, discounts and specials
to attract visitors to specific areas
in a store
DELIVER USEFUL INFORMATION
Useful location-, product-,
artwork-dependent content to grow
visitor awareness and loyalty
ENGAGE VISITORS
A questionnaire, an invitation
to attend an event, participate
in a draw, contests, driving
mutual cooperation

5. How Proximity Marketing Works
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
10%
OFF
HI
!
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WiBeat BLE beacons
send a universally unique
identifier
The identifier asks smart
devices to answer the requests
The bytes sent together
with the identifier trigger
the mobile application
The application questions
CVO Platform what message
should be sent to the smartphone
The customer receives the targeted
personalized notification based
on his/ her real-time location
WiRange monitors
WiBeat BLE beacons health status,
and enables Remote Management
of these devices.
4

6. How it Works
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
These options are for cases when a business app is still in progress
or is not popular among visitors.
FOR SCENARIOS
WITHOUT A PRE-INSTALLED MOBILE APP
Google’s Eddystone-URL
1
Eddystone is a BLE beacon protocol that defines
format for proximity notifications.
It transfers ‘the ‘Eddystone-URL’ packet,
a notification with a link, to any individual who
passes by the beacon with a Chrome browser app
on their Android or iOS mobile device.

7. How it Works
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
These options are for cases when a business app is still in progress
or is not popular among visitors.
FOR SCENARIOS
WITHOUT A PRE-INSTALLED MOBILE APP
Google’s Nearby
2
Nearby is an Android mobile app, available on
Google Play store.
It notifies users about apps and websites that can
be helpful when a person is in the proximity to an
Eddystone-compatible beacon.

8. Ready for the Google Beacon Platform
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
The Leantegra hardware is fully compliant with the Eddystone specification,
supporting the following features:
Eddystone-UID
Eddystone-URL
Eddystone-TLM
Eddystone-EID
A unique, static ID with a 10-byte Namespace component
and a 6-byte Instance component.
A compressed URL that, once parsed and decompressed,
is directly usable by the client.
Beacon status data that is useful for beacon fleet maintenance,
and powers Google Proximity Beacon API's diagnostics endpoint.
A time-varying beacon frame that can be resolved to a stable identifier
by a linked resolver, such as Proximity Beacon API.

9. IBEACON-COMPLIANT
WiBeat devices successfully
utilize iBeacon technology to promote
a reliable and consistent performance.
HYBRID MODE AVAILABLE!
There is an option to use both iBeacon
and Eddystone formats simultaneously.
This mode provides a capability to send
push notifications to both iOS and Android
smartphones.
iBeacon-enabled & Hybrid Mode
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
+

10. Proximity Marketing Benefits
FOR VISITORS
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
INTERACT
seamlessly with loyalty programs,
maximizing bonus points
Get
relevant, useful information
pushed directly to a smartphone
ACCESS
the latest sales & new arrivals
updates of favourite brands
SEE
a detailed venue map and find
a way to the nearest coffee machineе
VIEW
view a list of
available offers
CONNECT
via
social media
BENEFIT
from getting
free coupons and gifts
GAIN
personal
assistance via an app

11. Proximity Marketing Benefits
FOR BUSINESS
ENHANCE
visitor
and customer experience
INCreASE
dwell time and ARPU
(average revenue per user)
GROW
brand and product
awareness
OPTIMIZE
marketing
efforts & budget
OWN
an independent
media channel
DRIVE
foot traffic and
customer engagement
MULTIPLY
conversion rates
LEARN
client behaviour
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

12. Market Overview
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
• 8 million beacons
deployed by the end of 2016
• 400 million beacons
deployed by 2020
2016 started with $115.7 million
investment into the proximity
and location-based industry
• 42% of shoppers search for information
online while in-store
• 64% of shoppers use search engines
• 46% of shoppers use the retailer’s
own site or app

13. Campaign Setup
Bluetooth Proximity Marketing campaigns, powered by Leantegra CVO Platform
are easy to create, manage and edit
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Upload content
(text, image, video, URL)
Set up targeting groups and rules
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2
Execute a marketing campaign3
Measure results4

14. 1
Campaign Analytics
Assess Campaign Performance via the Following Metrics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
A number of received notifications
A number of opened notifications
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Click Through Rate (CTR)3

15. With CVO Platform one can not only create and launch Proximity Marketing campaigns,
but measure the actual impact on foot traffic behavior via RTLS analytics:
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Location Popularity
Visitors / Passerbies
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Returned / New Visitors3
Average Dwell Time4
Campaign Setup

16. Use Cases
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
FASHION RETAIL SHOPPING MALLSFMCG / GROCERY RETAIL
AIRPORTS HOTELS SPORTS / EVENTS

17. Introduction
47 team members
and growing
Kyiv,
New York, Sunnyvale (CA),
Tel Aviv, Copenhagen
IoT hardware and software,
wireless, indoor positioning
& GIS, Big Data
Advanced
technical expertise
retail analytics, mobile marketing,
smart city, smart parking, venue
security & safety
Emerging
domain expertise
Device demo kits, SDK,
API, demo portal
Quick start —
try today!
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Leantegra is an IoT company developing SOFTWARE-HARDWARE products
for foot traffic engagement and analysis.

18. If you have any questions,
feel free to email us at contact@leantegra.com
THANK YOU!
www.leantegra.com