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1.
2. Fahad Islam Tiwana
Undergraduate Student
NUST, Islamabad
Syed Muhammad Bilal Khalid
Undergraduate Student
NUST, Islamabad
Muhammad Nouman
Undergraduate Student
NUST, Islamabad
3. Prosthesis:
Device which restores a part of the functions of a lost
limb.
Desirable Features:
• Functionality
• Good cosmetic appearance
We present a Fully Functional cost effective Brain
Controlled Limb Prosthesis like no other.
16. PREFERANCE OVER COSMETIC LIMB REPLACEMENT
AMPUTEES ARE RICH !
SIGNIFICANT NUMBER OF UPPER LIMB AMPUTEES
Customer support is a big edge
Military is our major market
21. PREFERANCE OVER COSMETIC LIMB REPLACEMENT
• All the survey participants opted for functional
limb instead of cosmetic one.
Percetage
120
100
80
60
40 Percetage
20
0
Functional Cosmetic
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22. AMPUTEES ARE RICH !
• We initially priced our product at USD 7500 for
the local market – (Assumption)
• Results from validation showed that majority
customers had a budget of USD 5000 – (Results)
• We plan to design a mid range product in this
price range – (Analysis)
• Plan to collaborate with NGOs and Insurance
Companies to bring down the costs – (Analysis)
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23. SIGNIFICANT NUMBER OF UPPER LIMB AMPUTEES
• Interviews and Previous Studies showed that
the ration between Upper and Lower Limb
amputation is 3:7 (Result)
• Keeping in view these findings:
– 1/3rd of the total amputees is our target market
– The New market size of 100,000/300,000 is still
feasible – (Analysis)
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24. Customer support is a big edge
• We assumed that local customer support will
be a big attraction for our customer
• The Survey Results showed that customers
indeed consider local customer support as a
big advantage.
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25. Military is our major market
• We planned to partner with Pakistan Army for
the provision of Prosthesis for soldiers.
• Interview with Commandant Rehab Center
(CMH)
• Military presently spends USD 4000 for a
“Cosmetic Limb” replacement.
• Interested in procuring our product at USD
5500.
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26. • Functional prosthesis
• Retail price of around USD 5000
• Local customer support
• Active pursuance of military collaboration
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