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Science of Pricing by Justin Wilcox
- 6. Thatâs Us.
- 7. Get to Know You
- 8. What is Success Today?
- 10. What does Demand Look Like?
- 11. Groups of 3
- 12. 3 Products⊠Lowest Price = Suspicious Generics Haircut Gas
- 13. âYou get what you pay forâ
- 14. âGet What you Pay forâ Curve Units Price
- 15. 3 Products⊠Lowest Price = Good Deal Flights Landscaping Gas
- 16. âGood Dealâ Demand Curve Units Price
- 17. Did you ever disagree?
- 18. different people = different curves
- 20. Professor Min Ding Penn. State 2010: Journal of Retailing Price as an Indicator of Quality
- 22. âLow Interestâ in Quality Curve Units Price
- 23. âHigh Interestâ in Quality Curve Units Price
- 25. âActualâ Demand Curve Quality Hump
- 27. Real Demand isnât Blue Itâs Pink
- 28. Optimal Pricing = More Revenue Optimal Pricing = More Customers
- 29. Is this true for Startups?
- 34. $25 8.5% $49 8% $99 10.5%
- 35. Yes. Startups have quality humps.
- 36. BONUS: Find your Hump Find More Customers
- 37. NEXT UP How to find your Hump
- 38. Reflection
- 39. 1 Takeaway
- 41. How to find your hump?
- 42. Price Testing
- 43. A/B Testing your Price
- 44. PRICE TESTING: 1. Build a landing page 2. A/B test price 3. Accept real credit cards
- 45. Questions
- 46. SECRET 1: Everyone gets the lowest price
- 47. Where is our Hump?
- 50. What should we price test?
- 51. Who wants to find their hump?
- 52. Pick your team
- 53. 45 Minutes to Launch
- 57. Go.
- 58. 45 MIN
- 59. 40 MIN
- 60. 35 MIN
- 61. 30 MIN
- 62. 25 MIN
- 63. 20 MIN
- 64. 15 MIN
- 65. 10 MIN
- 66. 5 MIN
- 67. 2 MIN
- 68. 1 MIN
- 69. DONE
- 70. NEXT UP: Driving Traffic
- 71. Reflection
- 72. 1 Takeaway
- 74. Driving Traffic
- 75. 3 Ways to Drive Traffic
- 77. FREE!
- 79. Give Your Friends a Script âą Ask for advice âą Be Grateful
- 80. Give Your Friends a Script Hey Friend of Friend, My friend is launching a new startup trying to solve ________. Iâd love it if you can take a minute, take a look at its new site, and support it if it speaks to you. Of course, if you have any thoughts or connections, Iâd be happy to connect you with the founder:______. Thanks a ton! -Friend
- 81. Posting to Groups âą Be respectful âą Be humble
- 82. Posting to Groups Not sure if this is appropriate for this group or not, but Iâm passionate about solving the _________ (problem) and hoping for some advice. Weâre launching ________ to help solve the ______, and Iâd love your thoughts. If you can help, please take a look at the page, and shoot me any thoughts you have:
- 83. Responding to Quora/Forums âą Add value âą Give full disclosure
- 84. Responding to Quora/Forums Full disclosure, I run a startup which is trying to solve this problem. We just launched ___________ to make it easier to _________. It should help you solve this problem. And if you want to message me, Iâd be happy to talk about your situation in greater detail and share the insights Iâve learn along the way.
- 87. You have the tools.
- 88. Bringing it all together.
- 90. A B
- 91. Bounce pre-orders $5 x 1.4% = $.07/visitor $10 x 1.7% = $.17/visitor $20 x 0.9% = $.18/visitor before built product
- 92. Our Goals
- 93. GOAL 1 Why should you price test?
- 94. Find your Hump Find More Customers
- 95. GOAL 2 How to Price Test
- 96. PRICE TESTING: 1. A/B test price 2. Lowest price to all 3. Real credit cards
- 97. GOAL 3 Learn by Doing
- 99. Reflection
- 100. 3 Takeaways
- 101. 1 Next Step
- 102. NEXT UP: Q&A
- 103. Feedback