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100 Startups:100 Days
(the first five jobs)
LEAN STARTUP NYC
05/11/2017
@brantcooper
brant@movestheneedle.com
how many startups does it take to create a
unicorn?
1,000?
10,000?
how many teams in your “innovation lab”?
the challenge is not so much
creating breakthrough
innovation…
as innovating the business
itself.
Be
Bold
Job 1 - find your
champions
WHO ARE THEY?
• change agents
• design thinkers
• agile background
• startup veterans
• “visionaries”
© Moves the Needle All rights reserved
job 2 - standardize
“entrepreneurial
behavior”
HOW DOES A STARTUP ACT?
• develops customer empathy
• runs rapid experiments
• uses evidence to inform
decisions
• works fast, agile, and,
• ACTS BOLD
Job 3 - choose
challenges
strategically
WHAT CHALLENGES ELICIT
SUPPORT?
• face uncertainty
• but not large risk
• don’t require 5+ years for ROI
• don’t require high investment
• align with leadership’s priorities
© Moves the Needle All rights reserved
job 4 - up leadership’s
game
CAN LEADERS SUPPORT
STARTUPS?
• mentor, not just manage
• provide “space”
• hold teams accountable differently
• walk the walk
• have their teams’ backs
job 5 - articulate the vision
WHY WILL PEOPLE FOLLOW?
• they understand the “why?”
• corporate values are aligned
• communication is 2-way
• they feel it’s ‘safe’ to be ‘bold’
• they’re creativity is rewarded
INNOVATION TRANSFORMATION
MOVES THE NEEDLE
We are Innovation Transformation Architects. We provide the
blueprint to innovating the way you do business.
TO DOWNLOAD SLIDES: : gettalk.at/100-100
brant@movestheneedle.com
www.MovesTheNeedle.com
@brantcooper

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100 Startups in 100 Days, Brant Cooper, CEO/Co-Founder, Moves the Needle

  • 1. 100 Startups:100 Days (the first five jobs) LEAN STARTUP NYC 05/11/2017 @brantcooper brant@movestheneedle.com
  • 2. how many startups does it take to create a unicorn? 1,000? 10,000? how many teams in your “innovation lab”?
  • 3. the challenge is not so much creating breakthrough innovation… as innovating the business itself.
  • 5. Job 1 - find your champions WHO ARE THEY? • change agents • design thinkers • agile background • startup veterans • “visionaries”
  • 6. © Moves the Needle All rights reserved job 2 - standardize “entrepreneurial behavior” HOW DOES A STARTUP ACT? • develops customer empathy • runs rapid experiments • uses evidence to inform decisions • works fast, agile, and, • ACTS BOLD
  • 7. Job 3 - choose challenges strategically WHAT CHALLENGES ELICIT SUPPORT? • face uncertainty • but not large risk • don’t require 5+ years for ROI • don’t require high investment • align with leadership’s priorities
  • 8. © Moves the Needle All rights reserved job 4 - up leadership’s game CAN LEADERS SUPPORT STARTUPS? • mentor, not just manage • provide “space” • hold teams accountable differently • walk the walk • have their teams’ backs
  • 9. job 5 - articulate the vision WHY WILL PEOPLE FOLLOW? • they understand the “why?” • corporate values are aligned • communication is 2-way • they feel it’s ‘safe’ to be ‘bold’ • they’re creativity is rewarded
  • 10. INNOVATION TRANSFORMATION MOVES THE NEEDLE We are Innovation Transformation Architects. We provide the blueprint to innovating the way you do business. TO DOWNLOAD SLIDES: : gettalk.at/100-100 brant@movestheneedle.com www.MovesTheNeedle.com @brantcooper