What drives successful investments in digital technology? How do the motivations of digital leaders differ from those of companies behind the digital curve? Do leaders buy tech expertise or build it in-house? Check out the topline results from The Economist Intelligence Unit report "Digital Evolution: Learning from the leaders in digital transformation. And download the full report, sponsored by Accenture and PegaSystems here: http://bit.ly/1N6Pvo6
1. Masters of disruption:
Businesses adapt to digital change
Source: Digital evolution: Learning from the leaders in digital transformation.
Economist Intelligence Unit survey of 444 global executives. Sponsored by
Accenture and Pegasystems.
2. More than one-third of
companies today say their
business is evenly split
between digital and
traditional activities. Another
10 percent describe
themselves as fully digital
businesses and 7 percent
are fully traditional.
Today’s companies are increasingly digital
Source: Digital evolution: Learning from the leaders in digital
transformation. Economist Intelligence Unit survey of 444 global
executives. Sponsored by Accenture and Pegasystems.
More digital
More traditional
All-traditional
All-digital
Even split
36%
3. What drives digital transformation?
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence
Unit survey of 444 global executives. Sponsored by Accenture and Pegasystems.
0% 10% 20% 30% 40% 50% 60% 70%
Enable real-time transactions
Market leadership
Disrupting before being disrupted
Competive dynamics
New technologies
Digital laggards
Digital leaders
Goals and Drivers
4. “Things are moving so fast,
companies that have been built
over 100 years are disappearing…
Digital Darwinism is unkind to
those who wait.”
R. “Ray” Wang, CEO & Founder,
Constellation Research and author
of Digital Disruption
Survival fears are not misplaced
Source: Digital evolution: Learning from the leaders in digital transformation.
Economist Intelligence Unit survey of 444 global executives. Sponsored by
Accenture and Pegasystems.
5. Leaders are driven to compete
Digital leaders are acting to stay ahead of the competition, laggards are fine-tuning operations
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence
Unit survey of 444 global executives. Sponsored by Accenture and Pegasystems.
0% 10% 20% 30% 40% 50% 60%
Improve customer satisfaction/loyalty
Market leadership
Disrupting before being disrupted
Improve efficiency
Complement/diversify core business
Laggards
Leaders
Top digital priorities
6. Most of the businesses that
consider themselves digital
leaders have more than
one C-level executive in
charge of digital
transformation.
Digital leadership is not a one-person job
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence
Unit survey of 444 global executives. Sponsored by Accenture and Pegasystems.
Leaders
One C-level
executive
Two or more
executives
65%
Laggards
One C-level
executive
Two or more
executives
49%
7. 60%
of companies said investments in real-time
analytics are paying off; one in five say they
are doing better than expected. Only social
media and mobile technology investments
are delivering a better value.
Real-time data powers digital transformation
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence
Unit survey of 444 global executives. Sponsored by Accenture and Pegasystems.
8. “We created an information
management unit as a standalone
business… It’s a foundational
underlier for any company that
wants to undergo this
transformation.”
Blake Cahill, Global Head of Digital
and Social Marketing, Philips
Information management investments are a
priority for digital transformation
Source: Digital evolution: Learning from the leaders in digital transformation.
Economist Intelligence Unit survey of 444 global executives. Sponsored by
Accenture and Pegasystems.
Centers of excellence are
a useful structure
9. Leaders know when to ask for help
Leaders in digital transformation are more likely to farm out technical expertise, but they already
feel their management functions are strong, so they don’t need to invest as much internally.
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence Unit
survey of 444 global executives. Sponsored by Accenture and Pegasystems.
0% 10% 20% 30% 40% 50% 60%
Mergers/Acquisitions
Invest internally
Partnerships/Joint ventures
Investing in startups
Outsourcing processes
Laggards
Leaders
Which of the following have you undertaken to boost your digital capabilities?
10. 90%
of companies said they expect at last
half their business functions to be
digitally enabled in five years,
compared to 70% today; 23% expect
to be fully digital in five years,
compared to 10% today.
Digital transformation is a continuing process
Source: Digital evolution: Learning from the leaders in digital transformation. Economist Intelligence
Unit survey of 444 global executives. Sponsored by Accenture and Pegasystems.
11. To download the full report,
“Digital evolution: Learning
from the leaders in digital
transformation” go to
http://bit.ly/1N6Pvo6
Check out more insights, research and viewpoints from marketing
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