1. Questionnaire
feedback

2. Question 1
47%
13%
27%
13%
What kind of horror film would you prefer
to watch?
Stalker Gang violence Paranormal Supernatural

3. Question 2
40%
27%
33%
What kind of music gets a bigger response
from you during a horror film trailer?
Eerie Discordant Quick paced/action soundtrack

4. Question 3 – What is it about a trailer
that convinces you to go and see the
film?
Some of the responses I got to this question are:
• “The sound that is used throughout.”
• “If it looks a bit different and has a good cast.”
• “If it catches my attention and gets a reaction out of
me in the short clip shown.”
• “Whether it has been presented creatively or not.”
• “If you get an idea of the film and if it’s jumpy.”

5. Question 4
34%
13%
53%
What type of representations do you
prefer in horror?
Female lead Male lead Evil conquers good

6. Question 5
26%
20%
46%
8%
Which of these horror film magazine
covers stands out to you the most?
A B C D

7. Question 6 – From your answer to
question 5 please state why.
Some of the responses I got to this question are:
• When selecting C – “the dark colours emphasise the
horror and fear.”
• When selecting B – “the red colouring makes it look
more creepy”
• When selecting A – “the close up used is effective”
• When selecting D – “the blue/grey filter makes it
look creepy”

8. Question 7
7%
20%
40%
33%
Which of these horror film posters stands
out to you the most?
A B C D

9. Question 8 – From your answer to
question 7 please state why.
Some of the responses I got to this question are:
• When selecting D – “the dark figures in the
background look threatening”
• When selecting B – “the contrast between the dark
and bright colours make it stand out”
• When selecting C – “the image is unclear which
make me want to find out what it’s about”
• When selecting A – “the close up is effective, can
empathise with character”