Is your 2015 digital strategy world class? 10 tips to get you started
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Lead Forensics CMO Lisa shares her tips on building a world class digital marketing strategy. Understand how you can maximize your online campaigns to see outstanding B2B marketing results, fueling your B2B sales pipeline with new business opportunities and seeing positive ROI.
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Is your 2015 digital strategy world class? 10 tips to get you started
- 1. Is your 2015 digital strategy world class? Ten tips to get you started………………. Lisa Turner, Lead Forensics
- 2. 1. know your customers …….and then get to know them again
- 3. 2. prioritise what you measure 3. hang out where your customer are 4. get your customers excited!
- 4. Great ways to get to know your customers: Quantitative • Customer Modelling / Propensity Analysis • RFM analysis • NPS surveys Qualitative • Call them! • Follow Me Homes • Inner Circle events
- 5. 2. prioritise what you measure, and measure what you prioritise
- 6. Prioritise your measurements: What are your core strategic goals? • customer acquisition? • + transactions per customer? What role does your digital strategy play? What are your core digital KPIs? • no trans per customer • AOV What are your supporting metrics? • Open rates • impressions • + sales revenue? • customer retention? • net new customers • churn % • downloads • basket fills
- 7. 3. hang out where your customer are
- 8. 4. get your customers excited!
- 9. What will make your customers engage? Ask yourself these questions: 1. What will help them with their challenges? 2. How will they consume information? 3. What’s going to make them share with others? 4. How will I convince them I understand them?
- 10. 5. plan and prioritise
- 11. 6. always evolve
- 12. Evolve to optimise Time Metrics Strategic Core Digital Supporting Frequency of project planning and prioritisation
- 13. 7. make digital part of your culture
- 14. Make digital part of your culture • Reward for corporate social engagement • Establish a digital centre of excellence • Embed digital within all teams • Create ‘2 pizza’ teams for collaboration and innovation
- 15. 8. map out your customer experience
- 16. Wow your customers at every step The Hubspot Inbound methodology
- 17. 9. dare to fail
- 18. 10. measure, measure …and measure again
- 19. Keep measuring! • Make decisions based on digital data insight • Build a dashboard – keep it easy • Focus on improving your ROI wherever possible • Be clear on your attribution modelling • Track your competitors watching you • Watch your ‘dream customers’ closely
- 20. 1. Know your customers 2. Pioritise what you measure, measure what you prioritise 3. Hang out where your customers are 4. Talk to your customers in ways that get them excited 5. Plan and prioritise 6. Always evolve 7. Make digital part of your culture 8. Map out your customer experience 9. Dare to fail 10. Measure, measure ……and measure again Summary
- 21. lisa@leadforensics.com leadforensics.com @leadforensics “3 step guide to measuring your social media ROI” #convertmore “The ultimate ROI planner” #ultimateROI To hear what our customers have to say #happycustomer