Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Brand experience Peoria City Soccer Presentation.pdf
8 Effective B2B Sales Techniques
1. Effective B2B Lead
Generation Techniques
A webinar by
Rahul Shrivastava
Deputy Manager-Business Development, Cyient Limited
8
Tweet your questions to @LeadSquared @rahulmpib1 using #LSQWebinar
2. Target Audience
✓ Consulting Companies
✓ Business Services
✓ Information Technologies
✓ Telecommunications
✓ Heavy Industries
✓ Banks and Financial Services for enterprises
✓ Corporate Education
Lead Generation Principles are also of great value to companies in B2C Sector like
insurance companies, banks, financial services and credit institution for end
customer, real state services, healthcare, education and training etc.
3. Lead Generation
Lead Generation is a marketing activity aimed at acquiring direct contacts of
a seller’s prospective customers that have demonstrated some interest in the
seller’s goods and services.
A Potential client found as a result of such an activity is called a Lead
Lead Generation is based on statistics and testing, which makes the process
more science than art. But in actual it is an art.
Lead Generation aims to achieve certain quantitative goals and seeks to gain
the maximum return on investment.
4. Objective & Key Takeaways
Knowing and Targeting the right customer
How to put in efforts in the right areas to generate results
Knowing which audiences to focus on the most, and how
5. Importance of Lead Generation
Lead Generation is a job that is highly appreciated by a company’s top
management, as the process creates concrete results, that show marketing
works.
To gain recognition, appreciation, and concrete results, each marketing
specialist must master lead generation techniques
Lead Generation is necessary for all the companies with direct sales that need
more deals and want to optimize their sales business processes
This Webinar is for lead generation specialists, marketing managers, PR, and
advertising specialists, sales and channels specialists and business
development professionals, telemarketers and call center operators
8. Prospecting –Sources of New Customers
News Media
Competitors
Industry association memberships
Referrals from partners and existing clients
Networking through fraternal organizations
Telemarketing
Direct Mailing
Advertisement
Cold Calling
Websites and blogs
Tradeshows
9. What is your target Market?
Develop your target market. Identify your prospect’s profile. There are mainly
two markets:
✓ Natural Market
✓ Niche Market
11. Focusing on Techniques
Direct Mail Marketing
Cold Calling
Trade Shows
Referrals from existing Customers
12. Approach
No matter what your prospecting method is, the basic principles do not change,
whether it is through telephone, cold calls or through direct mail. The basic
approach remains identical
Guidelines to follow:
✓ Your opening statement must grab the prospect’s attention
✓ Get to the point
✓ Your opening statement must be a benefit statement
✓ Always put yourself in the receiver’s position as you develop your script/mail
✓ Anticipate response from the receiver’s perspective
14. Two Sales lead elements B2B lead
generation companies must understand
Understanding pain of your prospects
Understanding motivation of your prospects
Judging their motivation
22. Suggestions
Be more social and try to get to know more about customers rather than
talking more about yourself or your business. Timely follow-up and
engagement on LinkedIn, Twitter, and other social media platforms with
prospects are very important for success
I would also recommend that, for companies whose lead generation is not the
expertise of their business, to outsource it to marketing firms that specialize
in this function. Outsourcing enables these enterprises to focus their energies
on closing sales.
I see that the main trend of lead generation for the future will lean heavily
toward capturing information from social media. However, I doubt we will
receive the same quality of the information via social media compared to the
information we gather by taking to the prospect directly over the phone.