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How social was LeWeb 2011 vs. LeWeb 2010?
+36% more social mentions for LeWeb’11

                                                           LeWeb	
  2011	
             LeWeb	
  2010	
  
                                   5	
  000	
  
                                   4	
  500	
  
                                   4	
  000	
  
                                   3	
  500	
  
#	
  of	
  Social	
  Men-ons	
  




                                   3	
  000	
  
                                   2	
  500	
  
                                   2	
  000	
  
                                   1	
  500	
  
                                   1	
  000	
  
                                      500	
  
                                           0	
  




                                                                          50,655	
  social	
  men/ons	
  of	
  LeWeb’10	
  
                                                                          68,912	
  social	
  men/ons	
  of	
  LeWeb’11	
  
+300% more social mentions of speakers


LeWeb	
  2011	
                            LeWeb	
  2010	
  
•  17,993	
  Social	
  men-ons	
  of	
     •  4,571	
  Social	
  men-ons	
  of	
  
   speakers	
                                 speakers	
  
•  Most	
  men-oned	
  speaker:	
          •  Most	
  men-oned	
  speaker:	
  




         Eric	
  Schmidt	
                            Gary	
  Vaynerchuk	
  
         @ericschmidt	
                               @garyvee	
  
         3,202	
  Social	
  Men-ons	
                 702	
  Social	
  Men-ons	
  
         4.6%	
  LeWeb’11	
  Share	
                  1.4%	
  LeWeb’10	
  Share	
  
Appendix	
  
Methodology


•  This	
  social	
  analysis	
  is	
  using	
  the	
  Radian6	
  plaSorm	
  and	
  service.	
  

•  LeWeb	
  2011	
  vs.	
  2010	
  total	
  social	
  men-ons	
  comparision	
  -me	
  range:	
  Dec	
  
   7-­‐9,	
  2011	
  (un-l	
  14h	
  on	
  the	
  9th)	
  vs.	
  Dec	
  8-­‐10,	
  2010	
  (un-l	
  14h	
  on	
  the	
  10th)	
  

•  LeWeb	
  2011	
  vs.	
  2010	
  social	
  men-ons	
  by	
  speakers	
  and	
  startups	
  
   comparision	
  -me	
  range:	
  Dec	
  7-­‐9,	
  2011	
  (un-l	
  14h	
  on	
  the	
  9th)	
  vs.	
  Dec	
  8-­‐9,	
  
   2010	
  

•  The	
  LeWeb	
  Radian6	
  profile	
  includes	
  the	
  following	
  keywords:	
  
    –  “leweb10”	
  
    –  “leweb11”	
  
    –  “leweb”	
  
Press & bloggers contacts

Follow	
   us	
   on	
   Facebook	
   and	
   Twi^er	
   for	
   the	
   daily	
   social	
   media	
   recaps	
   of	
  
LeWeb’11:	
  
h^ps://www.facebook.com/salesforcefrance	
  
@salesforce	
  
	
  
Contacts	
  Presse	
  :	
  
Salima	
  Meziane	
  –	
  Rumeur	
  Publique	
  –	
  	
  +33	
  6	
  20	
  49	
  32	
  02	
  
Guillaume	
  Tourres	
  –	
  salesforce.com	
  –	
  +33	
  6	
  76	
  78	
  63	
  61	
  
	
  
About	
  Salesforce.com	
  :	
  
With	
  100,000+	
  customers,	
  salesforce.com	
  is	
  the	
  enterprise	
  cloud	
  compu-ng	
  
company	
  that	
  is	
  leading	
  the	
  shie	
  to	
  the	
  social	
  enterprise.	
  Social	
  enterprises	
  
leverage	
   social,	
   mobile	
   and	
   open	
   cloud	
   technologies	
   to	
   put	
   customers	
   at	
   the	
  
heart	
  of	
  their	
  business.	
  
	
  
	
  

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LeWeb Radian6 Summary 2010 vs 2011

  • 1. Social Media Highlights powered by & . How social was LeWeb 2011 vs. LeWeb 2010?
  • 2. +36% more social mentions for LeWeb’11 LeWeb  2011   LeWeb  2010   5  000   4  500   4  000   3  500   #  of  Social  Men-ons   3  000   2  500   2  000   1  500   1  000   500   0   50,655  social  men/ons  of  LeWeb’10   68,912  social  men/ons  of  LeWeb’11  
  • 3. +300% more social mentions of speakers LeWeb  2011   LeWeb  2010   •  17,993  Social  men-ons  of   •  4,571  Social  men-ons  of   speakers   speakers   •  Most  men-oned  speaker:   •  Most  men-oned  speaker:   Eric  Schmidt   Gary  Vaynerchuk   @ericschmidt   @garyvee   3,202  Social  Men-ons   702  Social  Men-ons   4.6%  LeWeb’11  Share   1.4%  LeWeb’10  Share  
  • 5. Methodology •  This  social  analysis  is  using  the  Radian6  plaSorm  and  service.   •  LeWeb  2011  vs.  2010  total  social  men-ons  comparision  -me  range:  Dec   7-­‐9,  2011  (un-l  14h  on  the  9th)  vs.  Dec  8-­‐10,  2010  (un-l  14h  on  the  10th)   •  LeWeb  2011  vs.  2010  social  men-ons  by  speakers  and  startups   comparision  -me  range:  Dec  7-­‐9,  2011  (un-l  14h  on  the  9th)  vs.  Dec  8-­‐9,   2010   •  The  LeWeb  Radian6  profile  includes  the  following  keywords:   –  “leweb10”   –  “leweb11”   –  “leweb”  
  • 6. Press & bloggers contacts Follow   us   on   Facebook   and   Twi^er   for   the   daily   social   media   recaps   of   LeWeb’11:   h^ps://www.facebook.com/salesforcefrance   @salesforce     Contacts  Presse  :   Salima  Meziane  –  Rumeur  Publique  –    +33  6  20  49  32  02   Guillaume  Tourres  –  salesforce.com  –  +33  6  76  78  63  61     About  Salesforce.com  :   With  100,000+  customers,  salesforce.com  is  the  enterprise  cloud  compu-ng   company  that  is  leading  the  shie  to  the  social  enterprise.  Social  enterprises   leverage   social,   mobile   and   open   cloud   technologies   to   put   customers   at   the   heart  of  their  business.