In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates

2. Who is Lazarina Stoy?
● I’m a Technical SEO & Innovation Manager
● I’m also a Freelancer in Growth & Analytics
● I dabble in Data Science more frequently now than
ever
● I work with clients from different niches, with
different site size, and different problems
● Working with data helps recognizing patterns (and I
love it!)
@lazarinastoy | lazarinastoy.com

3. Fun fact about Lazarina
● Loves animals and plants (living with 🐶🐱🐱)
● Practiced karate for more than 10 years
● Loves swimming and yoga
● Worked in Hospitality in 3 countries (over 7 years!)
● Used to collect mugs (had to abandon my
collection)

4. ● Data Studio Benefits & Limitations
● Reporting Automation Tips & Tricks
● How to Turn Spreadsheets into Beautiful
Reports
● Templates You Should Add To Your Arsenal

5. 5
Are you guilty of any of these?
“I’m not really that good with
data.” “Not really an analytics
person, myself.”
“I wish I have more time for fun
automation and advanced tech
projects… but I’m too busy.”
“I manually report on data in
spreadsheets, or slides each
week/month”

6. Meet Data
Studio.
Your New Best Friend
https://datastudio.google.com/gallery

7. Benefits
Why even bother?
● Visualise data any way you want, easily
● Pull data from multiple sources.
● Blending data sources for enhanced
understanding.
● Share & export Data Studio reports easily.
● Easy-to-read & pretty to look at
● Dynamic reporting
● Fresh data, at the tip of your fingers
● Build interactive experiences.
● Use free Data Studio templates
● Very easy to learn with free Google Data
Studio tutorials.
https://www.webfx.com/blog/marketing/what-is-google-data-studio/

8. ● No more than 5 data sources for blending, all of which
should share a joining key.
An alternative would be to blend data offline and use
automation tools to ease the process.
● Incorporating many data sources will likely cause
reports to break.
● Beware of sampling
● Errors when copying filters
● The useability of connectors highly depends on their
internal database schema.
An alternative would be to use APIs, instead of connectors,
whenever possible (learn how here 🔗 ).
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
Limitations
Things you need to know about
https://lazarinastoy.com/data-studio-limitations/

9. 📢 Update
Yesterday, Data Studio
Announced 4 new blending
Options 🔥
(also, follow this DS wizard:
Mehdi Oudjida
@wissi_analytics)
https://medium.com/@lazarinastoy/data-studio-introduces-new-dat
a-blending-options-a-game-changer-for-data-visualisation-627c725
d98c3

10. 10

11. Quick Wins
Tips and tricks for a flying start 🔥
https://www.lazarinastoy.com/

12. Quick Wins
(1)
https://www.lazarinastoy.com/
Extract Brand Name
from URL
Use cases:
● SERP Analysis
● Competitor Analysis

13. Quick Wins
(2)
https://www.lazarinastoy.com/
Bucket Position Results into
Groups
Use cases:
● SERP Analysis
● GSC Analysis
● Competitor Analysis

14. Quick Wins
(3)
https://lazarinastoy.com/
Extract URL Top-Level
Directory
Use cases:
● SERP Analysis
● Competitor Research

15. Quick Wins
(4)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Page Section Segmentation
Use cases:
● GSC Analysis
● URL Inspection
● Website Analytics

16. Quick Wins
(5)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Clicks / No-click Pages
Use cases:
● GSC Analysis
● URL Inspection
● Website Analytics

17. Quick Wins
(6)
https://lazarinastoy.com/
URL Language Filter
Use cases:
● GSC Analysis
● Website Analytics
● SERP Analysis
● Competitor Research

18. Quick Wins
(7)
https://lazarinastoy.com/supercharge-your-keyword-research-proces
s-by-incorporating-search-intent-classification/
Search Intent Classification
Use cases:
● SERP Analysis
● GSC Analysis
● Keyword Research
● Content Creation

19. Quick Wins
(8)
https://lazarinastoy.com/
Branded Vs Non-branded
Keywords Split
Use cases:
● GSC Analysis
● Website Analytics
● Keyword Research…

20. Turning
spreadsheets
into
dashboards
🛠
https://lazarinastoy.com/
(or otherwise)
(from)
(to)

21. Turning Spreadsheets into dashboards🛠
https://lazarinastoy.com/
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22. Now let’s get to the fun part.
🚀

23. Website &
Search
Analytics?
Visualise it.

24. URL
Inspection
API Data?
Visualise it.
Image / Details
//
Image & Details
Get this template & tutorial on lazarinastoy.com

25. Search
Intent
Keyword
Research?
Visualise it.
Get this template & tutorial on lazarinastoy.com

26. Google Ads
data?
Visualise it.
Get this template.

27. Site Crawl?
Visualise it.
Shout out to @aaliceroussel
Get this template.

28. Site Crawl?
Visualise it (and automate the
data pulls, easy! ⭐)
Shout out to @screamingfrog
🐸
Get this template.

29. Core Web
Vitals?
Visualise it.
Get this template & tutorial on lazarinastoy.com

30. Core Web
Vitals?
Deep dive.
Shout out to @TonyMcCreath
Get this template.

31. 31
We are, really, just
scratching the
surface.

32. 32

33. Want our
Weekly
SEO news
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inbox?
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