eCommerce is changing the way people shop. Do you know what Southeast Asia’s consumers are buying online? We share some of the best-selling products during the online shopping frenzy late last year.

1. WHAT ARE
SOUTHEAST ASIA’S
CONSUMERS
BUYING ONLINE?
Q4 2015

2. Merry mood spurs myriad purchase. According to the latest
insights from Lazada, the leading online shopping destination in
Southeast Asia, customers are snapping up items from small to
bulky, cheap to premium, and essentials to indulgences.
Take a look at the bestsellers in the online shopping frenzy in
the last quarter of 2015. In the season of massive year-end
campaigns, some purchases might just be advance stocking for
more upcoming festivities.
WHEN THE FESTIVE BUG BITES,
SOUTHEAST ASIA SEEKS
ONLINE PANACEA
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA FESTIVE SEASON

3. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
These days, the telling of time is not enough. Consumer demand
for smart watches and activity trackers continued on an explosive
upward trajectory with wearables taking a dominant share of number
of technology gadgets purchased on Lazada. Among the top 10 items
in TV, audio/video, gaming, over 85,000 units of smartwatches were sold.
WATCH
YOUR TIME#1

4. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
A smile from a cute baby can melt even the hardest hearts, but keeping the little ones happy can sometimes be difficult.
Clean and dry bottoms is key here. With 50,000 diapers sold from 10-12 December during our Online Revolution!, we are
here to help. The top three brands, in no particular order are: Merries, Drypers and MamyPoko.
HAPPY
DIAPERS#2

5. 75,000
50,000
25,000
0
Over the holiday season, it is all about
creating good memories. Our shoppers
also had that in mind. Memory cards
and flash drives flew off our virtual
shelves. Amongst the top 10 items in
our ‘Camera’ category, close to
85,000 memory cards were sold.
The top 10 items in our ‘Computer
& Laptop’ category comprised flash
drives and thumb drives, with almost
97,000 of them sold.
MEMORIES TO KEEP
#3
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS

6. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
In groceries, while most of Southeast Asia looked at purchasing
daily essentials such as cooking oil, instant coffee and milk powder,
Singapore shoppers on Lazada had something different in mind. We
imagined that there were plenty of great parties happening
in Singapore. The top three brands accounted for close
to 350 bottles of champagne purchased over
the quarter. Amongst the top 10 items,
whiskeys and beers were also
very popular libations.
Cheers Singapore
BE IN GOOD
SPIRITS#4

7. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
Excellent culinary skills aside, ever wondered
what it takes to be a great home chef? We
looked at the top 20 items in our ‘Home & Living’
and ‘Home Appliances’ category, and found out
that these items were high in on the list of many
home cooks in Southeast Asia.
Airtight containers – Essential for storing everything from
condiment, marinades and leftovers! Free of chemicals, it’s
also safe for the entire family.
Knives – Pick the right tool for the job. Whether you’re scaling
a fish, or carving up that delicious roast, a set of ergonomic
and sharp blades will make your time in the kitchen a breeze.
Smoothie Makers – Blend your fruits & vegetables to create
your own detox concoction after a night of binge eating! Our
Singapore customers have been stocking this up!
Pots & Pans – A good, non-stick, non-scratch set will go a
long way. Make sure it’s easy to clean too!
Electric BBQ Grill – Grilled deliciousness in the comfort of
your home - sans smoke. Your spouse will thank you
CHEF IN CHARGE
#5
A
B
C
D
E
A
B
C
D
E

8. If you think that people are only buying cheap items online, think again. Southeast Asian
consumers are increasingly embracing online retail as an important part of their lives.
See the range of products that consumers are buying off Lazada here:
All Prices in US Dollars
ID MY PH SG TH VN
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA WIDE ASSORTMENT
HOME
THEATER
SYSTEM
$4145
BANDANA
<$1
78” SMART
LED TV
$6720
NAIL ART
STICKERS
<$1
COMMERCIAL
MOTORIZED
TREADMILL
$3390
CURTAIN ROD
& BRACKET
<$1
40” FULL HD
SLIM LED TV
$13465
STUD
EARRINGS
<$1
HIGH-TECH
DRONE
$3636
BEACH
FLIP-FLOPS
<$1
MOTORCYCLE
$3636
TABLE
CLOTH
<$1
FROM THE AFFORDABLE TO THE NOT-SO