This law firm is a merger of two private practices, and the new identity needed to be new enough to reflect change, while relating to both partners. We created a logo that takes advantage of the spatial relationship of the firm’s initials, then chose a color palette that supported their values, such as “competent, reliable, trustworthy, and approachable.” The new logo and look were applied to business cards, notecards, an announcement / open house invitation, and office signage.