Promo items, promotional material, Conference satchels, promotional bags, promotional items

1. Which Promotional
MaterialsTo Include In Your
Conference Satchels
Conference satchels are important promotional items
that you should prepare if you are organizing a
conference, an exhibit or a trade show. Giving away
promotional bags during conferences has been a long-
standing tradition and it seems that events will never be
complete without them. If you are one of the sponsors of
the conference, then it is important that you prepare for
the delegate bags that you will give out to the
participants. Aside from preparing the promotional bags,

2. it is also important that you include other promotional
materials inside the bag. As a general rule, sponsors
who have high contribution to the event gets a place in
the goodies bags so you should consider it as an honor to
have the opportunity to make a good impression on the
participants.
Since the conference will be sponsored by a lot of
companies, your promotional items in the speaker’s gifts
will compete with those from other companies. So which
promotional materials should your company put inside
the conference satchels? There is really no definite
answer to this question but it is a safer option to give out
materials that the delegates can use such as writing
materials and souvenirs. On the other hand, below are
some of the things that you need to consider to know

3. which materials you should include in the promotional
bags.
Determine Your Budget
It is crucial that you determine your budget when
planning for promotional material that you want to
include in your promotional bag. Set aside a budget for
the promo items that you can afford and break it down
for every attendee that will be joining the event. Make
sure that you choose promo items that will impress the
attendees. Never undersell yourself.

4. Get To Know the Audience
Take some time to get to know the people who are going
to be attending the event. Although giving away generic
promotional materials is okay, it is better if you make the
right impression to the participants. By knowing the
demography of the participants, you will be able to use
promo items that they can appreciate.

5. Go For Fun Promo Items
If you have doubts which items you should include in
your promotional bags, then go for those that have fun
factor in them. By giving interesting promo items, you
will be able to get the attention from the delegates so
they can easily remember your business.
Remember that events like conferences and trade shows
is not great for educating people but it is also the best
event for you to create brand impression to your possible
clients.