The document discusses hiring someone to replace the business owner in order to focus on marketing and sales. It emphasizes the need to have a specific plan that outlines the marketing avenues to implement, such as email marketing, website design, door hangers, newsletters, and pay per click advertising. The plan should include very specific actions like designing a door hanger by a certain date, getting pricing from printers, and an schedule for handing out door hangers in different neighborhoods on set dates. The overall message is that to be successful, the business owner needs a detailed marketing plan and then must execute on it.

1. Should I
Hire
Someone
to Replace
Me?

2. The short answer is
And as quickly as you can.
YES!

3. BUT, and this is a major
caveat that could wreck
the success…

4. …Only if you have
a plan.

5. 100 percent of YOUR time should be spent
on marketing and sales now.

6. Think about the things that you could
do…

7. Create a
great
website
Service
AutoPilot
can help
with this.

8. Investigate PPC
(PPC stands for Pay Per Click, or small ads that show up when people are
browsing the internet. You only pay for the ad when someone clicks on it.)

9. Look into content marketing.
This can also be a newsletter!

10. Create custom
doorhangers to
market to your
most desired
neighborhoods.

11. Or create a gift card/referral program.
=

12. Limit yourself initially to implementing
3 marketing avenues
Email Marketing
Website Design
Design Doorhangers
Newsletter
Pay Per Click Advertising

13. Your plan should be VERY specific

14. For example:
1) Work with graphic artist
and design door hanger
today
2) Get pricing from
printers and decide
where to print
door hangers

15. Create an action plan, such as:
2) Go to Neighborhood 2 on
Tuesday and hang 350 more door
hangers
1) Go to Neighborhood 1
on Monday and hang 500
door hangers

16. If you can’t afford to hire someone
to hang the 500 door hangers, then
you and your crew take a day and
hang the door hangers.

17. Whatever it takes…
GET IT DONE!

18. Your plan
should be SO
specific that
you could
hand it to
someone else
and he/she
would know
EXACTLY what
to do.

19. Go to
www.howtogrowyourbusinessfast.com

20. Provide your contact info and you will
receive two videos that go into more detail
about what you should do next.

21. • Plan HOW you will market
• Plan WHERE you will market
• Plan WHAT you will market
• Plan what you will DO EACH
DAY to help your marketing
Bottom line,
It comes down to Planning.
Service AutoPilot can help you with figure out
what to plan for and how to plan.