FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
How Five Secret Emails Can Help Your Business
1. Send and Receive:
The Shocking Truth about
How Five Secret Emails
Can Help Your Business
Crush the Competition
www.losangeleswebstrategies.com
2. What is email marketing?
e mail mar ket ing (noun)
Email marketing is a form of direct marketing which
uses email as a means of:
• Promoting products or services
• Building brand awareness
• Generating conversions (sales, registrations,
subscriptions, etc.)
www.losangeleswebstrategies.com
3. Top 3 email marketing
misconceptions
www.losangeleswebstrategies.com
7. Email is old. But it still rocks.
“Since Ray Tomlinson sent that first email in 1971, it‟s been the backbone
of all social technology. Forty years later, and it‟s still the most powerful
(digital) communication tool on earth.”
-Robert Bruce for Copyblogger.com
www.losangeleswebstrategies.com
8. Here‟s why:
According to the Direct Marketing Association, email marketing‟s ROI for
2011 was $40.56 for every $1 invested-the highest ROI of all online
marketing channels…
9. What‟s more
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2
billion in sales in 2016.
www.losangeleswebstrategies.com
10. 6 Ways Your Business Will
Benefit From Email Marketing
17. Which is why…
68% of small businesses surveyed in mid-2011 by Pitney Bowes listed
email as their preferred marketing channel
www.losangeleswebstrategies.com
18. Which is why…
The 2011 Digital Marketing Outlook Survey from the Society of Digital
Agencies revealed that 70% of brand marketers planned to invest in email
marketing in 2011 (this was the joint highest result)
www.losangeleswebstrategies.com
19. Challenges (there are a few)
• Time to dedicate effort (content creation, testing, reporting)
• Organization focus/planning
• Crafting an effective strategy
• Building and maintaining a list of contacts
21. How can your business get the
maximum return on investment from
email marketing?
www.losangeleswebstrategies.com
22. 5 Secret Emails That Will Help
Your Business Crush the
Competition
23. 1. The autoresponder
• Starts with an opt-in box on your website
• Give them incentive
• Follow up with a sequence of emails with specific objectives
• All on auto-pilot!
24. 2. The e-newsletter
• Humble powerhouse
• Education = authority
• Top of mind
• Website conversions
25. 3. The referral ask
• Testimonials!
• Social proof = gold
• Reinforces and strengthens relationships
• Opens dialogue
www.losangeleswebstrategies.com
26. 4. The „we miss you‟
• Re-engage clients/prospects
• Crazy effective!
• Option: include coupon, deal or discount
27. 5. The offer
• Email sells!
• Great for low priced offers in particular
• Great for first step in sales process
• Offer coupons and short term incentives
28. *BONUS*
5. The „thank you‟
• Send an email immediately after purchase
• Thank them for being a customer
• Give incentive to purchase again, share with a friend, etc.
www.losangeleswebstrategies.com
29. Make sure you are using all 6!
www.losangeleswebstrategies.com
30. How to succeed with email 101
Always build your list!
www.losangeleswebstrategies.com
31. Always build your list
• Quality over quantity
• Use a double opt-in
• Practice regular hygiene
• Try to add to it everyday
32. How to succeed with email 101
Don‟t Spam!
www.losangeleswebstrategies.com
33. Don‟t spam
Quantity isn‟t important; quality is…
• Email is about trust
• Understand CAN-SPAM regulations
• Don‟t email too frequently
• Don‟t be deceptive with your subject line
37. Be human
• Even business emails are best with personality
• Be warm, fun, casual, entertaining, personal
• Remember that conversations have TWO sides
www.losangeleswebstrategies.com
39. Test, test, test
• Split-test your subject lines
• Test various send times
• Test different content types
• Monitor your analytics
www.losangeleswebstrategies.com
44. And remember…
According to the Direct Marketing Association, email marketing‟s ROI for
2011 was $40.56 for every $1 invested-the highest ROI of all online
marketing channels…
www.losangeleswebstrategies.com
45. You CAN do it. WE can help.
www.losangeleswebstrategies.com