With so many affordable (or completely FREE) ways to create video there's never been a better time to be a storyteller. But how do you stand out from the noise? I will share with you the BEST case why you should use video and animation to grow your business. By "grow your business" I mean, sell more products, book more appointments and increase the price of average ticket sales so that you earn more money per transaction. Video can help you do all that and more. I hope you find something helpful. -Law Jackson www.kinetictext.com

37. 10 Benefits of Animation in Marketing
https://www.animatedvideo.com/blog/10-benefits-animated-videos-
business/
How to Create Effective Video Advertising Campaigns
https://clutch.co/agencies/content-marketing/resources/how-to-create-effective-
video-advertising-campaigns
The 18 Best Advertisements & Ad Campaigns of All Time
https://blog.hubspot.com/marketing/best-advertisements
7 Key Video Metrics to Measure the Success of Your Content
https://www.skeletonproductions.com/insights/video-metrics
What is ROAS? Calculating Return On Ad Spend
https://www.bigcommerce.com/ecommerce-answers/what-is-roas-calculating-
return-on-ad-spend/
How much should I spend on Marketing?
https://nuphoriq.com/create-a-marketing-budget/
The Power of Branded Illustrations + Animation in Content Marketing
https://insights.newscred.com/branded-illustrations-animation-content-marketing/
Do We Still Need Brand Mascots?
https://www.cmswire.com/digital-marketing/do-we-still-need-brand-mascots/
Mascots VS Celebrities
https://venngage.com/blog/shocking-stats-about-mascots-vs-celebrities/
Inbound vs Outbound Marketing
https://www.weidert.com/blog/inbound-marketing-vs-outbound-
marketinghttps://vtldesign.com/digital-marketing/inbound-marketing-vs-outbound-
marketing/
Where Should You Spend Your Marketing Budget?
https://neilpatel.com/blog/marketing-budget/
Ogilvy on Advertising
https://www.hellofounder.co/wp-content/uploads/2019/10/Ogilvy-on-
Advertising-PDFDrive.com-.pdf