2. What keeps them up at night?
You know that your business is out
there to solve a problem and to what
extent. What you want to impress to
them is: “I know and understand what
your problems are; my services will
benefit you in the following ways . . . “
3. The difference between service
feature and benefits
Too often, lawyers are too busy discussing
their services without translating that to
client benefits. Most of the time, a lawyer’s
words are alien to the common Joe. Give
more time in explaining what you really do
and what problems you can help solve,
then understanding becomes easier and
trust is likewise easily developed.
4. Action Point:
If your website content is still not
discussing the benefits of your legal
services, then better start tweaking
them now.