1. PersonnelData
• Graduate… : B.E. (Mech),Diplomain Marketing Management
• Telephonenumber : +91 120 2542624
• Mobilenumber : +91 9890500310
• Email : laveengupta@gmail.com;laveengupta@rediffmail.com
• Dateof birth : 08.03.1973
• Marriedwith twosons
Tasks& Responsibilities
• Over 19 years of experience in steering Sales & Marketing with in-depth understanding of critical business drivers in multiple
markets across India
• Presently designated as Head – New Market Development with Bajaj Auto Limited based at Pune. Prior to this was based at
Mexico, handling international operations for Bajaj for cluster of countries in the Andean Region & Mexico.
• Leadership skills with solid results focussed contributions across the total career span.
• Marketing and Brand building skills through the rich and varied experiences in interactions with Consumers, Channel partners and
Institutions over the years.
• Self starter who would channelize organisation’s strengths to achieve short and long term goals.
• Effectively led & managed teams to meet targets & objectives through motivation & organizational skills
• Creative and committed with an ability to perform under pressure and competitive situations
SkillsProfile
 Business Strategy  International Business Management
 Sales and Sales Account Management  Dealer Development Network and Supporting Institutional Sales
 Strategic / Tactical Market Planning  Territory Mapping / Management
 Market Research & Analysis  Team Building & People Management
 Budget Preparation/Administration  Channel Development and Mgmt
 New Product / Variant Launches  Annual Business Planning and Review
 Process Mapping and Implementation  Training – Product and Skills

2. Tata Motors:
• New Products market introduction: Tata Nano, Vista, Manza,
• Shown growth in network by over 116% by adding 63 new
authorized outlets – At time highest in TML history.
• Certified internal auditor from BVQI, for ISO-TS:16949.
Piaggio Vehicles (P) Ltd. :
• Ensured continuous increase in sales of PIAGGIO products (Growth
of over 200 %) in 2 years and converted Gujarat to the fourth
highest selling state in all India
Hero Honda:
• Maintained highest market share in motorcycle segment for Hero
Honda, achieved highest Service share all India in Delhi, Maintained
highest Spare parts sales in Delhi for North Zone.
• Trained by Honda Motors - Japan as safety instructor and have
subsequently held Safety Riding Programs” in Delhi
• Featured on BBC - “Wheels”, wherein imparted information regarding
preventive maintenance, achieving fuel efficiency and safe riding
techniques.
CareerGraph
• Bajaj Auto Limited – International Business - Head – New Market Development - Sept 2012 – till present (3 years)
• Daimler India Commercial Vehicles – Commercial Vehicles Segment - Asst. General Manager
- Dec 2010 – Aug 2012 (2 years)
• Tata Motors Limited – Passenger Vehicles Segment – Jan 2003 – Dec 2010 (8 years)
Regional Product Manager -North 2008 – 2010
Senior Manager – Dealer development West from 2006 – 2008
Territory Manager-West Bengal, North-East & Nepal from 2003 – 2006
• Piaggio Vehicles Pvt, Limited – Three wheeler Segment - Territory Manager – Aug 2000 – Jan 2003(2 years)
• Hero Honda Motors Limited – Leading two-wheeler manufacturer - Nov 1995 – July 2000 (5 years)
Accomplishments
Bajaj Auto:
• New Business commencement at Russia & in the Gulf
• Mexico, Central America (5 countries) & Caribbean region
• Identifying the market fragmentation & increasing business
presence out of 480 sales points across the country under
different channels
• Becoming the 3rd largest Motorcycle brand in Mexico
• Largest SPORTS segment seller with 36% market share
• Enhance leadership status in all Central American countries.
Daimler India:
• Short listed PAN India network for DICV and commissioned
business at 87% of the network.
• Infrastructure & CI norms establishment for DICV sales
channel
• Identify & Establish vendor base to assist with dealer
establishment
• Commissioning of the Showcase dealership at Chennai