In this session, attendees will learn actionable ideas, how to plan your content strategy for the future, while taking advantage of existing content investments, and how the content strategy landscape is shifting. This interactive session aims to get attendee creative juices flowing in the following areas:
Contextualization
Content Mashups
Artificial Intelligence
Chat Bots
Neural Machine Translation
Chip - And this is, how the futuristic car has become a reality with an LCD control that contains an interactive documentation.
Chip
Pam
In order to redefine how we deliver to customers, we need to understand what their customer experience is today.
And customer experience is one of the most important differentiators for companies.
Chip
Pam
Pam
Pam, Chip
Type, Design & Language
With local flexibility
Orchestrating with BluePrinting
Pam & Chip
Is it ready to support the changes
Extend your IA to support new use cases
Idea around IA work - Extending out your work that you hadn't thought about before. For example, the DITA model is extensible so you can extended it to support new delivery channels; whereas, standalone traditional content creation tools are limiting. Document vs topic based work and we are getting more granular than topic.
Chip
Pam
Is it ready to support the changes
Extend your IA to support new use cases
Idea around IA work - Extending out your work that you hadn't thought about before. For example, the DITA model is extensible so you can extended it to support new delivery channels; whereas, standalone traditional content creation tools are limiting. Document vs topic based work and we are getting more granular than topic.
Chip
THE EVOLUTION OF WEBSITES
We have seen websites evolve immensely over the past 5-10 years
If we summarize these changes, we see 5 main developments happen: ….
The Evolution from Web Content Management into Web Experience Management
What used to be a web publishing platform managed by technologists, evolved into a multi source, multi channel and multi device engagement engine driven by marketers. We have seen a shift from:
PERSONALIZED: One size fits all is no longer enough.
CAMPAIGNS: Sites are much more campaign centric these days to bind together various channels
SHOP: Engaging content is becoming increasingly important to support commerce sites, do forward thinking brand are blending the two
RICH MEDIA: Text heavy sites to sites that heavily rely on rich media
DEVICES: A move from the desktop to myriads of devices and form factors
When talking about Digital Experience, there is a lot to consider.
You need to manage your websites in a sustainable way, provide mobile experiences, look into personalization, deliver experiences that are relevant in a specific customer context, ensure brand consistency across channels , consider localization of your content and much more.
the SDL Tridion Sites solution combines Web content management with:
Testing, targeting, personalization (Experience Optimization)
Management and distribution of video and imagery (Digital Media Management)
Translation and localization capabilities (Localization) – this is where SDL Tridion Sites links into SDL’s powerful language solutions ecosystem
We also have a robust way of integrating your ecommerce into your web sites.
Pam & Chip
Is it ready to support the changes
Extend your IA to support new use cases
Idea around IA work - Extending out your work that you hadn't thought about before. For example, the DITA model is extensible so you can extended it to support new delivery channels; whereas, standalone traditional content creation tools are limiting. Document vs topic based work and we are getting more granular than topic.
Chip
Digital content demands the right combination of technology and processes across the entire content supply chain.
In order to deliver the right message to your customers, your content must be well organized, efficiently managed, provided in their language, and easily delivered.
Pam & Chip
Val Swisher - Global Content Strategy: A Primer - Plug Val's book
A global content strategy is a plan for managing content that is intended for people whose main language is something other than the source language.
Think about structured authoring, single sourcing
Chip
Adaptive personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content or experience for each and every visitor.
Chip
Chip
Pam
Is it ready to support the changes
Extend your IA to support new use cases
Idea around IA work - Extending out your work that you hadn't thought about before. For example, the DITA model is extensible so you can extended it to support new delivery channels; whereas, standalone traditional content creation tools are limiting. Document vs topic based work and we are getting more granular than topic.
Pam
Empower authors
So non-programmers can get the full benefits of structured content
To understand at a glance what’s been written before (and repurpose it easily)
Make content findable and relatable
So we lead the market in SEO, navigation, and personalized content
So apps, IoT and other hardware can show users precisely the right info
Connect contextually
So we work seamlessly with tools for specific verticals
So translators get the full picture