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Becoming a Voice for Your Leadership Team
- 1. Becoming a Voice for Your Leadership Team And Why You’re (Probably) Already in the Ideal Position to Do Just That
- 2. What You’ll Leave This Session Knowing Why you’re ideally positioned to be a voice for your leadership team! If you are, a few simple steps for going from planning to publication Whether you’re excited about pursuing this kind of work
- 3. Principal Technical Writer bcurry@salesforce.com Benjamin Curry Who Are We? Lead Technical Writer adimitropoulos@salesforce.com Alex Dimitropoulos
- 4. Picture This Panic New-to-You Meeting Top Leaders in the Room Summary Due at EODTechnical Terms Flying By And everything turns out well?
- 5. What We Mean by “Voice” There’s a Trail* for That “Our voice is who we are.” * Reach Your Audience with Rad Content trail What you want to convey about your brand How users should feel about their experience
- 6. Why We Think This Kind of Content Is Exciting Seeing into the future Stretching new writing muscles Learning from leaders
- 7. UI Text Process Docs Help & User Guides Dev & API Guides Release Notes Icing on (and in) Your Content Cake Tech Writers Are Always Bridging Gaps Innovation
- 8. The Need for a Content Creator Leaders EmployeesCustomers Marketers General Comms Executive Assistants, Comms Specialists Customers ? Technical Comms Developer & Architect Evangelists Us! (Tech Writers) Employees
- 9. Understand Your Platform Building Your Range in a Few Steps Tell (and Project) the Story The Stage Vocal Training The Performance What We’ll Talk about Today
- 10. Understand Your Platform Building Your Range in a Few Steps The Stage Vocal Training Part 1: The Stage Tell (and Project) the Story The Performance
- 12. CEO The V2MOM Vision, Values, Methods, Obstacles, and Measures
- 13. Our Team and Its Role Our Charter and Service-Oriented Perspective We are the trusted voice of the Technology organization. We measure our success by the trust and success of our customers. We must understand their destination, empathize with their journey, and give them content along the way that helps them succeed. Tackle the Blank Page ? Market Tools and Services Improve Existing Docs Organize Sources of Truth Highlight Process Gaps 1 ? 3
- 14. And We Do a Little More Our Innovation
- 15. The Content We’re Talking About “Blog” Doesn’t Need to Be a Bad Four-Letter Word Deep Dive Blog Posts Leadership Strategy Reportorial
- 16. The Stage Vocal Training Part 2: Vocal Training Tell (and Project) the Story The Performance Understand Your Platform Building Your Range in a Few Steps
- 17. Four Vocal Training Steps ...or How to Build Trust Organically Get to Know Your Team Build Trust & Business Value Identify Advocates & Build Partnerships Build a Brand
- 18. Get to Know Your Team • Attend stand-ups and team meetings • When possible, meet in person • Share your perspective • Develop a backlog together • Go bowling, play softball, pick weeds
- 19. Build Trust & Business Value • Deliver, deliver, deliver... • Track the business impact of your content • Step up to fill gaps as appropriate • Highlight process & responsibility gaps • ...and then deliver some more
- 20. Identify Advocates & Build Partnerships ...or sometimes they identify you Leaders The Call Leaders The Pitch
- 21. Build a Brand Reportorial Blog about... Updates from Infra Leaders Leadership Strategy Blog about... Capacity Updates/Findings Weekly Condensed A “Breeze” to Read InsightfulExpansive Detailed
- 22. Learn the Stage Vocal Training Part 3: The Performance Tell (and Project) the Story The Performance Understand Your Platform Building Your Range in a Few Steps
- 23. Stretching Your Voice Filling a Business Need to Ensure Coverage Deep Dives Leadership Strategy Reportorial Engineers Leaders Exec Assistants Architects Tech Writers Comms Specialists Tech Writers Tech Writers Training Org Comms Specialists Engineers Leaders Exec Assistants Architects Tech Writers Tech Writers Tech Writers Training Org Engineers Leaders Exec Assistants Architects Tech Writers Comms Specialists Training Org Comms Specialists
- 24. Example 1: The WIND/WRaP Blogs Developing a Reportorial Blog
- 25. Example 2: Capacity Insights Developing a Leadership Strategy Blog
- 26. What Comes Next A Constellation of Internal Comms Initiatives What’s New, Heroku? ? ?? ? ? ? ?
- 27. Takeaway: This Is All Possible! • My background isn’t in PR or marketing. • Consider it your leader’s tech writing. • My manager wouldn’t prioritize this work. • But have you asked? • I don’t have time for additional work. • Start with a low-stakes experiment. • I don’t know much about my leaders. • Maybe that means this content is needed. • This isn’t the kind of writing I want to do. • Actually, no objection here—or pressure. • I don’t have time for additional work. • Start with a low-stakes experiment. • My background isn’t in PR or marketing. • Consider it your leader’s tech writing. • I’m too far down the ladder from leaders. • But are you close to the target reader?• I’m too far down the ladder from leaders. • But are you close to the target reader? • This isn’t the kind of writing I want to do. • Actually, no objection here—or pressure. • I don’t know much about my leaders. • Maybe that means this content is needed.
- 28. Questions?