Laurie Johnson

Greater Boston Area United States

IBM WW Demand Generation | Digital Marketing | Strategic Marketer

Technology / Software / Internet

Senior marketing professional with a proven track record for developing successful demand generation and integrated marketing strategies for high technology companies. Skillful at leading cross-functional teams to a common goal, and resourceful in finding ways to stretch limited marketing budgets. Solid reputation for strong work ethic, positive can-do attitude, initiative, and commitment to corporate success. Advanced knowledge of best practices in demand generation, marketing automation and lead nurturing. Possess over 18 years of diverse marketing experience and an MBA. Specialties: Areas of expertise include demand generation strategy, integrated marketing programs, digital marketing...