This a summary for the last session of LeWeb in Paris (december 2013) share by Learning at L'Oréal. Thanks to Loic le Meur for inspiration.

1. LEWEB’13 THE NEXT TEN YEARS
19/12/2013
Laurent Reich

3. THE FUTURE …

4. FRED WILSON
http://youtu.be/R43OKYmGbhU
1) We are making a transition from bureaucratic hierarchies to technology-driven
networks.
•
•
•
Twitter. Replaces the newspaper
YouTube. TV was hierarchical. Now all of us are video creators.
SoundCloud. Anybody can create audio or music.
2) Unbundling.
•
•
•
Banking is being unbundled. Banks used to do everything. Now entrepreneurs are picking
off services.
Entertainment. Used to be that you’d get it all on cable. Now we get Netflix and YouTube on
our phones. Hulu. A la carte. Airplay, Chromecast.
Education. It’s expensive to put a lot of students in a building with a professor up front of
every class.
3) We are all now personally a node on the network.
•
•
Mobiles are key. If forced to make a choice between phone and desktop, we go with the
phone.
This change is profoundly impacting the world of transportation. Rental cars. Delivery.
Payments.

5. GUY KAWASAKI
http://youtu.be/06eZ5bEQDqU
“The most important thing is to create a prototype.
Most forecasts, business plans, power points are bullshit.
If you build a prototype and people like it, you may never have to do anything else.”
“Never ask anyone to do something you would not do.
You don’t ask your employees vendors or customers to
do something you won’t do.”
SEE THINGS THROUGH
YOUR CUSTOMER’S
EYES.
BUILD THE PRODUCT YOU
WANT TO USE AND HOPE IT
SOLVES A PROBLEM

6. DIGITAL / PHYSICAL

7. PHIL LIBIN
CEO Evernote
http://youtu.be/N6IXQWGV9yk
One mission : Help people in their productivity!
3 revenue streams:
• Evernote Premium
• Evernote Business
• Evernote Market
+55 % revenue with
Evernote Market
in 3 months
51% of orders are from FREE users

8. REDUCING FRICTION

9. http://youtu.be/vnkvNQ2V6Og
TRAVIS KALANICK
Co-founder & CEO Uber
One mission : Deliver a service in 5 minutes!
Disrupting a very old industry.
“Uber is a cross between
lifestyle and logistic.”
“When you’re delivering cars in 5 minutes,
you can deliver lots of things in 5 minutes!”
“Put your heart and soul in your idea !
And sometimes it’s work !.”

10. David MARCUS
President Paypal
http://youtu.be/HfnOu77f7Rk
One mission : If we're successful, we'll make payments invisible!
“Online payments will look completely different in the next
decade, and Bitcoin has a better chance at revolutionizing
commerce than the NFC tap-to-pay technology.”
“I think the retail chains will have to reinvent themselves :
• They'll be showrooms where people can check out products then buy them later online.
• They'll be logistics centers where people can pick up items quickly that they ordered online.
• They'll be warehouses from which companies can ship products quickly to online purchasers.”
Beacon
“The world of money must be
reinvented … it must become mobile!”
“At Paypal, we build the next generation POS system …”

11. ARTIFICIAL INTELLIGENCE

14. http://youtu.be/LgRrUL3g91Q
Bruno MAISONNIER
Director Aldebaran Robotics
One mission : produce autonomous humanoid robots
“In 10 years there will be robots in every
single house and shop...”
“Robots are an extension of the digital
into the physical, and provide a whole
new interface.”
“His robots can read your emotions
and behave accordingly.”

15. CONNECTED OBJECTS

17. Tony FADELL
CEO Nest
http://youtu.be/377oDvnrk5M
One mission : create and reinnovate unloved products in the home
“Our customers interact with
their devices all the time.”
“There are 96 countries where there are Nest
Thermostats and we don't explicitly sell to
them. With Nest Protect - it's 40 in nine days.”
“it's a mass market product, and most people don't think about these sorts of
products. You need disruptive marketing to makes sure they see it the way
they do smartphones or other consumer products.”

18. Henry SEYDOUX
Founder & CEO Parrot
http://youtu.be/-fbHzGdjudQ
One mission : design “toys” for adults and kids!
“We invent nothing, we evolve
what already exists.”
"I like products that are Fun"

19. Kamil Adamczyk
Founder Clinic
LeWeb 2013 Startup Winner
NeuroOn: World's first sleep mask for polyphasic sleep

20. Monitor myself

21. 3D PRINTER

22. Stijn van der Linden
Virto
Mary Huang
Continuum

23. QUICK CONTENT

26. POWER OF SOCIAL

27. George COLONY
CEO Forrester Research
http://youtu.be/rOfhosGqKfk
The age of the customer
• Customers can price more accurately
• They can share critiques
• They can buy from anyone everywhere.
People's decisions are being increasingly
influenced by online reviews.
22% of European buyers have bought from
websites outside their own country.
Mobile Mind Shift Index

28. Gary VAYNERCHUK
Author
http://youtu.be/en3dIOtEzUU
Go deep, not wide!
« What is important in relationship is
the depth and not only the width. »
The Big Social Mistakes :
• Do your storytelling on social media.
• Look at the 10 hashtags that are trending and being
creative around that.
• Don't give the same photo in Pinterest and Facebook.
• Stop linking your Twitter and Facebook.
« Give, give, give and then you earn the
right to ask for something. »

29. Chris DANIELS
Vice President Facebook
http://youtu.be/aV0BB7fS96E
1.15 billion user actually: target ONE MORE BILLION
« 3 years ago Facebook was still a desktop company: we made a bug shift to mobile first. »
“On the advertising side it is true that mobile has become a bigger percentage of our
business. But perhaps even more importantly is the growing role of mobile in the way
we deliver our services to consumers.”
"I haven't seen the perfect user experience that captures what I believe social
commerce can be -- and I do believe commerce is naturally social,“
« The only thing i can be sure : user experience will be amazing in a few years. »

30. INNOVATE OR DISRUPT

31. Brian SOLIS
Altimeter Group
http://youtu.be/Y_JXcl4dIGQ
“ Innovation or disrupt”
We are all connected now
The Generation-C
« A teenager can concentrate on
homework 6 minutes before
switching to a tech distraction. »

32. Brian SOLIS
Altimeter Group
“ Innovation or disrupt”
“Do you want to be the first to market - or the
second mouse? The second mouse gets the
cheese in the mousetrap?”
Apple takes a design-thinking approach to the market. That's why no-one in the audience has the Galaxy Gear watch - but
the majority would buy an Apple watch.
“ Innovation introduces us to something, disruption is what changes our life.”
« The next 10 years will be defined by those who do more than innovate …
the future lies in the hands of those who disrupt markets and industries. »

33. Brian SOLIS
Altimeter Group
“ Innovation introduces us to something, disruption is what changes our life.”
If you start with "why", you're already empathetic
in your approach. This is how you do it:
• Empathy - identify the problem
• Context - understand its context
• Creativity - come up with many solutions
• Rationality - apply logic to figure out what to do
next.
Then you build your business on these 3 pillars:
• Vision
• Knowledge
• Resources
“Future is a blank page and
all begins in your heart.”

34. Brian SOLIS
Altimeter Group
1.
2.
3.
4.
5.
6.
7.
8.
HAVE A MISSION THAT MATTERS
THINK BIG BUT START SMALL
STRIVE FOR CONTINUAL INNOVATION, NOT INSTANT PERFECTION
LOOK FOR IDEAS EVERYWHERE
SHARE EVERYTHING
SPARK WITH IMAGINATION, FUEL WITH DATA
BE A PLATFORM
NEVER FAIL TO FAIL
http://www.google.com/think/articles/8-pillars-of-innovation.html

35. DESIGN

37. … conclusion

38. LeWeb’13
10 insights for future
• Make PROTOTYPE rather than a power-point
• DISRUPTIVE marketing and retail for disruptive product
• Tell a STORY on your product
• Focus on USER EXPERIENCE
• UNBUNDLE product
• Think MOBILE FIRST, leapfrog from web to mobile
• Extend digital world to REAL WORLD
• CONNECT home, people, object …
• Consider SHARING and DEMOCRATIZATION of physical world
• Make the thing SIMPLE for everybody