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Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
- 3. Keyword Research: Tools to Make Your Life Easier
- 4. Why Is Keyword Research Important? Keyword research is one of the most important, valuable, and high return activities in SEO. It’s not just about getting visitors to your site, but about getting the right kind of visitors.
- 5. Why Is Keyword Research Important? A website that is well-optimised for search “speaks the same language” as it’s potential visitor. Too often, keyword research is conducted like this…
- 6. Why Is Keyword Research Important?
- 8. So How Do We Make Sure We’re Speaking the Same Language?
- 10. Tool Number One: Keyword Keg https://keywordkeg.c
- 11. Keyword Keg Good for: • Finding primary and secondary keywords for category/service pages • Quickly analysing your competition and SEO difficulty • Handy Chrome plugin for in-SERP data
- 17. Keyword Keg We can then use this data to start mapping keywords against specific category pages. By mapping your keywords, you can keep a lid on any cannibalisation.
- 19. Tool Number Two: Answer the Public Good for: • Finding longtail keywords for blog content • Content ideation • Pulls in search volume data from Keyword Keg https://answerthepublic
- 21. Answer the Public There is going to be a lot of irrelevant and downright weird questions popping up in here… …but as you scroll through, you’ll start to notice some themes emerging…
- 23. Answer the Public - Why is SEO important? - Why is SEO audit important? - Why SEO is important for online business? - Why SEO is essential - Why SEO is still important
- 24. Answer the Public Group together these questions by theme, and you suddenly have a whole load of topics for blog content…
- 25. Data Nerd? Download your ATP research as a CSV Copy the keywords and paste it in to the Keyword Keg bulk uploader…
- 26. Data Nerd?
- 29. Keyword Research: SEMrush Keyword Magic Tool Good for: • Advanced keyword research for all keyword types • Quickly analysing keyword themes and groups • Discovering keywords phrases you can target for featured snippets https://www.semrush.com/features/keyword- magic-tool/
- 30. Keyword Research: SEMrush Keyword Magic Tool
- 31. Keyword Research: SEMrush Keyword Magic Tool
- 33. Keyword Research: SEMrush Keyword Magic Tool
- 34. Keyword Research: Tools to Make Your Life Easier Keyword Keg Answer the Public SEMrush Keyword Magic Tool
Hinweis der Redaktion
- Hello!
- Today, I’ve been forced to talk to you about keyword research… So I’m going to share three of the tools that have helped make my life easier, and will hopefully help you, too… Before we get started, I wanted to touch on why keyword research is so important…
- Come up with a few keywords that you think people might use Drop them in Google Keyword Planner or Google them Pick your keywords based on gut feelings rather than figures and facts But there’s no guarantee that the way you refer to your products and services will be the same as the way your customers do. In order to be there for your customers, you need to speak their language This means you’re not second-guessing what customers are searching for
- If you’re second guessing, it’s like you’re saying that you want to help, but you just don’t want to… Optimising for terms you think are right won’t deliver you the benefits that you expect Likewise there’s no point spending time optimising for a keyword that doesn’t convert, or isn’t what you’re actually offering. Keyword research is about choosing the RIGHT keywords, not necessarily the most popular ones.
- Tools! Today I’m going to share with you three of our favourites They’re suitable for a range of keyword types (primary, secondary, and longtail) So, without further ado… Tool Number one.
- Keyword Keg is one of the faster keyword research tools available. You’ll need a pro account to enjoy all the goodness, but you can still get around 50 keywords worth of data on the free plan
- Keyword keg is great for finding primary and secondary keywords for category or service pages Quickly analysing your competition and SEO difficulty There’s also a handy Chrome plug-in for in-SERP data (which also suggests related and topical keywords, too!)
- Keyword keg is incredibly simple to use Start with a broad seed keyword relating to the topic, products, or services, that you’re interested in optimising for Select the country, language, API and result type that you’re interested in gathering data about, and hit GO!
- You’ll often get around 1000+ keywords with a whole bunch of data including Average Search Volume, CTR, SEO Difficulty, Total Words To make this easier to filter through, export this data to an excel spreadsheet
- Like so! CTRL + A, CTRL + L, “OK” Hide any data you’re not interested in (I usually hide CPC and competition as well as seasonal data all the way down to knowledge graphs to make things a little easier to dig through.
- Apply conditional formatting to your remaining columns with figures in them Volume = Green > Red SEO Difficulty = Red > Green Keyword Power = Green > Red
- What you then end up with is a page that looks like this You can then further filter this by searching for “bed” in the search results column to give you only results that include the word “bed” What we’re trying to identify are keywords that have a decent level of traffic (green-yellow) which aren’t too hard to rank for (green-yellow) and are likely to convert well (green-yellow) which you can then map against particular pages on your site. Easy, right?
- This allows us to see the keywords we’re trying to target and prevents us from cannibalising ourselves by trying to target the same keywords on multiple pages. The next tool that makes my life easier actually comes in the form of a grumpy older man…
- This is the Seeker He belongs to Answer the Public
- ATP uses auto-suggest data from Google and Bing to deliver you a whole bunch of popular, searched-for, questions and queries. - To help you gather ideas for blog content (or even product description content) to attract traffic, begin by typing in a really broad search term.
- “Powerpoint Presentation” 91 questions, 118 prepositions, 63 comparisons, 519 alphabetic pre and suffixes, and 20 related queries “Internal Doors” 66 questions, 119 prepositions, 25 comparisons, 506 alphabetical pre and suffixes, 20 related “SEO” 189 questions, 130 prepositions, 99 comparisons, 519 alphabetical pre and suffixes, and 20 related These are things that people are actively searching for If you’ve got keyword keg turned on, you’ll also be able to see rough traffic estimates, too! (Remember: pinch of salt!)
- Some of the weirder ones I’ve spotted in my time include… “can new Zealand rabbits eat grass” (they can!)
- Keyword Keg > Tools > Import Keywords
- Keyword Keg > Tools > Import Keywords
- Download and analyse as before – yummy! The final tool that I wanted to share with you comes from SEMrush…
- The Keyword Magic Tool merges the best of both worlds; primary and longtail It’s great for advanced keyword research, but makes it easy to understand Does the hard work for you by grouping keywords by theme Helps you discover keyword phrases that you can try and rank in position 0 for – featured snippets!
- Start with your seed keyword, let’s say, archaeology! Hit “search”
- When it’s finished collecting all of it’s data, you’ll be presented with a page like this. You have your total search volume, as well as average monthly search volume, monthly trends, competition, whether there are featured snippets for that keyword And then that little column on the left is a huge time-saver Unlike Keyword Keg and ATP, KWM groups your keywords by theme for you! Select your keywords, and then add them to the keyword analyser
- Abracadbra
- More delicious data to dig in to (if you’ve paid your bills… we haven’t!) Including what group they belong to, average monthly search volume, trend, keyword difficultly featured snippets, click potential and top competitors Export this data Format as you did with keyword keg, and dig away!
- More delicious data to dig in to (if you’ve paid your bills… we haven’t!) Including what group they belong to, average monthly search volume, trend, keyword difficultly featured snippets, click potential and top competitors Export this data Format as you did with keyword keg, and dig away!