2. Social Media & Web Team
• Web Team Manager
• Web Designer
• Social Media Specialist
3. Web Team Manager
• Responsibilities:
– Maintain a consistent image across all online
platforms
– Acts as the go-to person for any issues or problems
that the team may have
– Oversees all members of team and delegates
projects accordingly
– Contribute creative, cutting edge ideas for the social
media and web presence of passive/active
• Proposed Salary: 30-40 grand
• Expected Output:
– Web and social media content
– Consistent web presence for Passive/Active
4. Web Designer
• Responsibilities:
– Responsible for design and development of an
efficient, cutting edge website
– Collaborate with the Web Team Manager to
create content for the web
– Contribute creative, cutting edge ideas for the
social media and web presence of passive/active
• Proposed Salary: 25-30 grand
• Expected Output:
– New and improved website
– Web content
5. Social Media Specialist
• Responsibilities:
– Responsible for use of multiple social media
accounts
– Collaborate with the Web Team Manager to
develop social media content
– Contribute creative, cutting edge ideas for the
social media and web presence of passive/active
• Proposed Salary: 25-30 grand
• Expected Output:
– Consistent postings on social media platforms
– Social media content
6. Website
• URL: passiveactive.townsville
• Layout and Design:
– Orange (main) and blue (accent)
• Orange: combines energy and cheerfulness,
spontaneity, enthusiasm
• Blue: trust, loyalty, confidence
– Clean design, easy to navigate
– Tabs: Home, About Us, What We Produce,
Samples, Partner with Us!, and Contact Info
– Logo featured prominently on each tab
7. Website (Cont.)
• Interactive Components:
– Samples of work
– Motion graphics integrated into transition
between tabs
– Partner with Us! Tab: Companies can submit
ideas/needs to passive/active
– Integrated with social media pages
9. Facebook
• Use: Online presence
which is updated
frequently and kept up-to-
date on the happenings at
Passive/Active
• Content: Updates on the
company, promotions,
events
Twitter
• Use: Market the
Passive/Active brand to
individuals, while also
promoting the product
• Content: Creative
endeavors, promotions,
other creative projects
that may be of interest to
possible customers of
Passive/Active
10. Instagram
• Use: Build online identity
by appealing to the ideal
Passive/Active customer
• Content: Boards such as
Concert Venues, Poetry,
Music Videos, Art
Pinterest
• Use: Market products
from Passive/Active that
are visual (i.e. graphic
design, concert posters,
t-shirts)
• Content: Promotions,
images of Passive/Active
products
11. SWAG Campaign
• Facebook, Twitter, Instagram
• Users post pic of SWAG or product from
Passive/Active
• #passiveactiveSWAG
• Chance of being extra in music video
• Promote Passive/Active over social media
– Build relationship with users/followers
12.
13. Custom T-Shirt Campaign
• Instagram
• Users upload pic of sketched design for a t-
shirt
• #passiveactiveCUSTOM
• Chance of t-shirt being produced by
Passive/Active
• Appeal to prospective customers
– Build relationship with users/followers
14.
15. Conclusion
• Social Media & Web Team will build
Passive/Actives digital presence
• The new website design will attract users because
of its ease of use and appealing layout and
content
• Facebook, Instagram, Twitter, and Pinterest will
add to Passive/Active’s online presence and
promote the company
• Campaigns will build relationships with potential
customers and help the company to grow
