Foundations of Marketing 2100 (Spring 2021)

1. DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING?
• Pertains to all online marketing activities
• All digital assets
• Channels
• Media
• Social media
• Mobile marketing

3. WHAT’S THE 4E FRAMEWORKS OF DIGITAL
MARKETING?
• What’s the goal?
• Excite
• Educate
• Experience
• Engage

4. EXCITEMENT
• How do you excite customers with relevant offers?
• Mobile apps and games
• Promotions
• Building customer relationships
• Loyalty programs

5. EDUCATION
• How do you educate the customer?
• Have a clear all to action
• Draw them in and answer questions
• Visuals

6. EXPERIENCE
• How to experience the product?
• Tutorials
• Video demos
• Free trials
• Testimonials

7. ENGAGE
• How do you engage the customer?
• Blogging and Microblogging
• Social media posts
• Hashtags
• Memes

8. ONLINE MARKETING
• What are the 7C Frameworks of online marketing?
• Core goals
• Context elements (design & navigation)
• Content
• Community
• Communication
• Commerce
• Connection

9. SOCIAL MEDIA
• What makes up the wheel of social media
engagement?
• Information
• Connected
• Network
• Dynamic
• Timeliness

10. MOBILE AND SOCIAL
• What are the seven primary needs in an app?
• “Me time”
• Socializing
• Shopping
• Accomplishing
• Preparation
• Discovery
• Self-expression

11. THANK YOU!
BY LAUREN MCCURDY