Lauren Burton

Brighton, United Kingdom United Kingdom

Global Social Media at Sage

Advertising / Marketing / PR

I am a digital native with 5 years experience in digital marketing for the B2B technology industry. I have a passion for digital, specifically within marketing due to the ever increasing platforms that allow detailed audience targeting and reporting for continuous refinement. My broad digital marketing experience across large and small companies - Oracle, Sage and start-up: GenieConnect, has allowed me to build a deep understanding around all areas of digital marketing and the complete buying cycle (often over 6 months for larger technology solutions). There is a constant need to create materials and contents for all areas of the buying cycle, as well as engaging audiences before they've...