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How to optimize YouTube videos for increased exposure
1.
How to optimize YouTube
videos for increased exposure Learn the secrets of success behind this popular platform © 2021 GoDaddy Inc.
2.
Boost your reach
and get noticed with the following YouTube tips © 2021 GoDaddy Inc. 2
3.
© 2021 GoDaddy
Inc. How YouTube helps you get exposure Reaches large audiences Functions like Google Search Encourages engagement • Has more than 2 billion monthly users • More than 73% of adults utilize it • Helps users research/review products • Allows optimization to lead users to your content • Watching a video requires more attention vs. scrolling on other social media feeds • Eyes will stay on your content longer
4.
Optimization allows YouTube
to latch on and present your content to users viewing similar videos. © 2021 GoDaddy Inc.
5.
What should be
in my videos? 5 Consider the following: • Include your origin story • Highlight solutions to problems your product or service can solve • Share your expertise in a particular niche • Include a funny or interesting anecdote about someone using your product or service © 2021 GoDaddy Inc. Photo by Emily Morter on Unsplash
6.
Before creating videos, always
ask: “Am I providing value?” © 2021 GoDaddy Inc. 6
7.
How to optimize
a video 7 Follow these steps: • Write a good title with keywords • Choose good tags • Write a good description • Add an interesting thumbnail • Add closed captions © 2021 GoDaddy Inc.
8.
Avoid generalized videos.
Targeted videos with specific keywords work wonders. © 2021 GoDaddy Inc.
9.
© 2021 GoDaddy
Inc. How to optimize your channel Add art and logos Fill out your business information Add links Create playlists Make sure you use high-res images, so they show up crisp and sharp. Add relevant keywords and information about your business or channel’s goals. Link out to your main website, along with your Facebook, Twitter and Instagram pages. Add videos that share similar content or themes. Each video you record should be on at least one playlist.
10.
The key is
to fill out your profile as much as possible. Leverage all the tools at your disposal. © 2021 GoDaddy Inc. 10
11.
Next steps 11 Keep up
the momentum by: • Sharing on social media and beyond • Encouraging engagement • Interacting with others • Uploading regularly © 2021 GoDaddy Inc.
12.
© 2021 GoDaddy
Inc. Up next: Using 3 elements of viral videos to promote your business on social media
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