1. Professional Industry Practise
I believethatthe time Ihave spentworkingonthisprojecthasbeena great development formyself,
I startedoff withveryfew ideasregardingthe workIwantedtopursue for the internship andformy
future career.WritingmyCurriculumVitae wasthe firststepwhichguidedme inrealisingmy
interestsandstrengths inmore depth,learningaboutmyshort and longtermcareergoals andskills.
Discoveringhowtoforma cover letterwasone of the most importantskills Ilearntduringthis
assignment,notonlydidittell the employeraboutmyself andwhyIwantedtoapplyfor the position
but italsohelpedme inrealisingwhatIliked aboutthe jobIwas applyingforandwhatI thoughtI
couldindividuallybringtothe company.Thispushedme toask my friendsandfamilywhat they
believedmytalentstobe,gettinganoutsidersperspective made me realise IhadstrengthsthatI
hadn’timmediatelynoticed,Ialsoaskedmyclassmatesastheywere peoplewhodidn’tknow me
personallybutknewme asa studentsowere able togive more of a professionalopinion.
Throughoutthe course afterresearchingmanycreative sitesIformedaclearervisionof whatI
wantedtopursue,forexample workingwithsocialmediaandwebdesignasan assistantoreditor
soundedveryinteresting. IsentmyCV and CoverLetterto many companieshoweverIdidn’tgetany
repliessowasbecomingincreasinglyworriedIwouldn’tfindaninternship,norepliesalsomeant
that itwas harderto improve myCV as I wasn’table to ask these companieswhatIcouldhave
changedto improve mychances. Everyrole IappliedforI wouldchange myCV slightly,gradually
improvingthe language andcontentthatfeaturedonthere totailoritto the role and companyI was
contacting.
The internshipIcame across iswitha start-upcompanycalledMiappi whospecialise incurating
social wallsforclients,adigital convergence of social mediasitesincluding butnotlimitedto
Facebook,Twitterandhashtagcontent.These social wallsare perfectforclientswhoare holding
eventsorwishto embed the site ontotheirown website toshow customersthe contentandservice
the companyprovides.Displayingthese social wallscanboostengagementonsocial media,the key
featuresthatare includedrange fromconnectingfeedstousingsocial analyticsthatreveal who’s
lookingatthe profile andwhatpostsare mostpopular. My role withinthe companyis mostly
creatingcontentforthe site,forexample buildingprofilesforclients,creatingHow-Totutorial
videosandpagesforcustomersonhow to use Miappi. I alsowenttoeventstakingphotosand time-
lapse videosora BoomerangforInstagramcontentand createdcontentforsocial medialike tweets
and otherupdates.Thishelpedme use appsanddifferentequipmentinmanydiverseandcreative
ways,some I hadneverexploredbefore.Ilearnedhow totalk to customersdirectlythroughthe
supportsite and wouldcomplete anyothertasksthe teamwouldneedextraassistance withlike
noticingbugsor issueswithinthe sitethatneededtobe seentoandfixed. IfoundMiappi after
lookingintomanysites,some thathadbeenrecommendedtome and some that I had come across
as well asthe popularsites suchas LinkedInandTwitter.Realisingthattheywere lookingfor
someone tofill apositionIwasinterestedinIstartedworkingonmyCV,theirsite impressedme and
I knewI wantedtojointhe team.IncludedinmyCV were manyuniversityprojectsIhadbeen
involvedwithduringmy MediaCommunicationscourse aswell asanexplanationaboutwhyI
wantedthe role andwhat I lovedaboutthe company. Before contactingthemImade sure to look
intotheirwebsite andtheirsocial media forexampleTwitter,FacebookandLinkedIn soIcould also
learnaboutthe worktheyhadbeeninvolvedin andthe employees.Whatimpressedme isthe many
popularcompaniestheyhadworkedwithfromCancerResearchUKto Puma. I alsoput my workup
on Behance andAcademiasoI couldinclude these linksinmy CV to show mywide range of skills,
not longaftersendingthisIwascontactedand invitedtoaninterview forthe followingweek. Before

2. attendingthe interview, Iwasaskedto create a Miappi account and buildaprofile sothatI was able
to learnaboutthe site before meetingface toface.I createda collectionof mediafeedsand
designedaprofile whilealsolearningthe interfaceandbecomingfamiliarwiththe site. Atthe
interview itwasmyself andthree otheremployeeswhowere attending,who eachaskedme
questionsaboutmycourse,datesIwouldbe free towork anddiscussingwithme the role Iwouldbe
doingduringmytime there.Afterthe interview Isentathankyou email includingfurtherworkIhad
beendiscussingthatdidn’tfeatureinmyCV,thiswasmy mostrecentfilmprojectIhad just
completedandIwas interestedinshowingittothem.Afterwards,Iwasthenofferedaspace on the
teamas a ProductionAssistant withatwo-weektrial period.Iwasrequestedtobringmyownlaptop
to complete dailyworkrequirementsandsignedupwithmultiple workaccountssuchasa google
mail account forbusinessemails,Iwasaskedtoset a signature forthisusingmyjob title andthe
office phone number.Myfirstdayconsistedof joiningworksitessuchasTrello,Zendeskand
Intercom, Iwas alsoaskedto beginlookingthroughthe site andnotingdownanythingthatwas
confusingorunclearand anybugs or issuesinthe system.Myfirsttask wasto researchcreating
‘How-To’videosandtobeginwritingarticlesforthe knowledgebase whichwouldbe helparticles
for the site.The firstchallenge Iencounteredwaswritingthe articles,eventhoughIcouldeasily
discoverthe elementsthatneededexplaininginthe site andhow to explainthem,Ihad to learna
particularstyle of writingthatthe companyhad alreadybeenusing. Learningthisstyle of writinghas
beena gradual processthat hasimprovedthroughobservation,talkingwithcustomersanddirection
frommy colleagues.
To keepincontact withmycolleaguesIalsojoinedaworkSkype andDropbox account,thismade it
easiertocommunicate andshare files. Icreatedeightarticlesforvariousfeatureswithinthe site
includinginformationonhowtoaddnew feedstoyourprofile,creatingadditional accountsand
price plans.Thiswasa fairlystraightforwardandenjoyabletaskasit helpedme tolearnmore about
the site and itsfeatures,duringthistime Iwasalsoaskedto create profilesformultipleclientswhich
was veryinterestingandI had a lotof funbuildingthese. Miappi kindlysetupanAdobe Creative
Cloudaccountfor me too so I was able touse software fromPhotoshoptoIllustratortoeditand
create media. Keepingupwithsocial mediaupdateswasanotherone of mytasksI wasintroduced
to, makingsure Miappi kepta constantpresence onsitessuchas Twitter,FacebookandInstagramis
importantas well asposting‘shout-outs’toclientswe hadworkedwithtoshow appreciationand
activity.Thisinparticularwasa bitof a challenge becauseIwasn’tallowedto double post ontwo
differentaccounts,soitwas difficultforme attimestobe completelycreativeanduse my
knowledge andwittocreate differentcaptionsandcontent. The mostexcitingmomentof mytime
duringMiappi wasan eventIwasinvitedto attend;thiseventwasincollaborationwith twowell-
knowncompanieswho usedMiappi onHD LED screensto show contentrunningthroughoutthe
day.It was my role duringthiseventtotake photographstobe usedon the site and toalso update
the social media,IalsorecordedTime Lapse videosandcreateda Boomerangclip.Miappi were
usingbrandnewdesignsettingsthathadnotyet beenseenbeforesoitwasexcitingforme to be
introducedtothese beingusedandhowMiappi dealtwiththisduringthe event,itwasalsoeye
openingforme to see howtheyprofessionallydealtwithissuesandfaultswhilsteventswere
ongoing. Tobeginwithmakingthe ‘HowTo’ videosforMiappi Idownloadedascreencapture
software,Ihad neverusedthisbefore soIhadto teach myself how tobothrecordand editthem
alongwithvoiceoverandcaptions.Istartedoff bythinkingof tenfeaturesthatwouldbe useful for
our customersandthisrangedfrom addingfeeds,deletingcontent,Miappi settingsandusinglink
tiles.Ithoughtof these bylookingatquestionsaskedbycustomers,anyfeaturesonthe site that
were confusingorunclear. Whencreatingthese pages, Ilookedtothe site Tintforinspiration,a
competitorwithMiappi.Lookingatthe articlestheyincludedImimickedtheirlayoutandthoughtof

3. howI couldimprove themwithmore of a Miappi style,Imade themlookcleanerandmore colourful
withan increasedamountof descriptionandaddedvideos.
I alsolearnta fair amountaboutthe hierarchyof the companyand the people whoIwasworking
with,forexample there are three developersandtheirrole involvesmakingsure the site is
functioningproperly whowe alwayslooktowhenthere are issuesonMiappi.Steve isincharge of
the social wall anddisplaymode template whichisreferredtoasthe ‘frontend’of the system, thisis
the visible designsettingsthatall clientscansee andmanipulate such aspop-ups,adverts andextra
content. Safiristhe leaddeveloperandmanagesthe dashboardfunctions whichconsistof the
animate settings,headers/footersandsoon. Iserntakescare of APImanagementwhichinvolves
lookingatdata cominginfrom the social networkswhichisreferredtoasthe ‘back end’of the
system,thisalsoinvolvesfeedsandconnectingthemsotheywillappearonthe social wall.Iworked
closely withthree of the co-foundersLee,TobyandAndrew whomentoredme throughoutandwere
heavilyinvolvedwithwhatwenton. Tobynotonlytookon the role of co-founderbutwasalsothe
creative directorwhowasincharge of the digital andsocial media,websitedevelopment,videoand
advertising.IworkedwithTobythe mostoutof everyone andlearntalot throughhimduringmy
time at Miappi. Tobyacted as mymentorand guidedme throughtasksinvolvingthe designaspects.
Lee mostlyworkedonfinances,marketanalysesandresearchaswell asdata analytics.I
communicatedwithLee regularlyashe wasthe firstemployerIspoke withbefore myrole beganas
he was incharge of hiringnewemployees.Andrew was the chief executiveandorganised the
marketingstrategy,fundingandbusinessdevelopment. Ialsocollaboratedoftenwiththe senior
account managerSanjeetwhowasincharge of talkingtocustomersand makingsales forMiappi,
helpingpossibleclientscome torealise how beneficialMiappi canbe for them.She alsospenta lot
of hertime researchingclientsandrecommendingthemtome soI couldlearnaboutthe business
and create more profiles. Ioccasionallyshadow SanjeetandmyothercolleaguessoIcan gaina
clearerideaof the differenttasksthey’retakingon;thisalsohelpsme tounderstandthe company
more. The clientengagementmanagerCraighadmany rolesfromgoingtoeventsandtalkingto
customersas well asrunningmeetingsaboutthe business, specialisingmostlyinaccount
management,productandbusinessdevelopmentandsales.The digital marketingexecutive
Konstantinosalsohada significantrole similartoCraig’sinvolvingresearchincompetitor analysis
and marketingresearch,similarlytoSanjeet’srole alsoKonstantinoswould follow uponpossible
clientsand manage campaigns.Lastly,Emily whose role waslabelledasSalesandMarketing
Assistanttookontasks similartome whichalsoinvolved creatingprofiles,updatingthe social media
and thinkingof newandexcitingideassuchascreatingcompetitionsforthe customersandevents
to getinvolvedwith.
Craig andmyself visitedasocial eventwithspeakersfromvariouscompaniesrangingfrom Audi to
Heineken,speakingabouttheirmarketingstrategyandbusinesssuccesses.Thiswasreallyeye
openingasI got to meeta lotof interestingpeople andspeaktothemaboutideasonUser
GeneratedContentandbroadcasting,I alsolearnedhow tosell acompanyto anotherinan effortto
workin collaboration.Immediatelyafterattendingthe eventwe managedtogetinvolvedwith
multiple businesses andofferedtomake profileswhichI personallycreatedforthem sotheywere
able to see howourbusiness couldmake adifference intheirbrandstorytelling. Aftercreating
furtherprofilesaswell ascommunicatingwithmore andmore customersIsat inon my firstbusiness
call withCraig helpingme understandthe language usedandthe contentof the conversations.The
call was with a company whowanted to use our site at a conventionon alarge numberof LED
screens,Isearchedtheirsite andsocial mediatocreate a profile thatwouldsuite themusingtheir
bestand mostappropriate content. NotlongafterthisI createda profile andonce againjoinedCraig
on the businesscall withthiscompany butthistime wasgiventhe opportunitytoengage by

4. discussingwiththemthe feedsyoucanadd to yoursocial wall and guidingthemthroughthe site
and howto add them.Thiswasreallyenjoyable forme andI hope to beginmakingcallstoclientson
my own. Duringthis time, Iwas alsoaskedto create scheduledtweetsandtolookintoeventsfor
Miappi to attendwithothersocial media start-upbusinesses,tolookintofollowergrowthand our
mostpopularpostsso we couldbrainstormwaysof gainingmore attentionandengagingour
customersincreative ways. Toschedule tweets,Iused‘Hootsuite’sowasable tolearnabout this
site inextensive detail,thistask wasabig challenge butafteralotof discussionEmily decidedon
releasingacompetitionforourcustomersto getinvolvedinwithachance of winningathree month
Miappi subscriptionforfree anda bigbox of jellybeans,all theywouldneedtodoisgive Miappi a
‘like’andcommentwiththe funniestthingtheyhave seenonsocial media.Icreatedanimage togo
alongwiththe competitionof the Miappi logoona jellybeanusingoursignature colourspinkand
purple andit wasposted acrossTwitterand Facebook.
For manyof the profilesIwouldalsohave tocreate HeadersandFootersfor the pageswhich
extendedmyknowledge inusingAdobeIllustrator, playingwith differentfontsandlogos.
Throughoutall of thisI was alsostill heavilyinvolvedwithcreatingvideosandwebpagesforthe
Miappi site inadditiontoeditingotherpages like the ‘Aboutus’page,‘Home’page andsoon, these
were alwaysminoreditingtouchessuchaschangingthe icons,coloursand layout.Editingthese
pagessometimesrequired codingsoIhad to teachmyself alittle bitaboutthisduringmytime at
Miappi whichI wasreallyexcitedabout,Ialsolearntagreat deal aboutCSS while creatingprofiles
for clients.Once myself andTobyhadagreedon a style we likedforthe ‘How-To’videostemplate,I
createdfinal versionsof all eightandpostedthemtoDropbox andVimeosoIcouldthenlinkthem
to the ‘How-To’pagesthatincludeddescriptionsandscreenshots.TodothisI had to make sure all
of the linkswere the same,keeping the textasMiappi’ssignaturecoloursandmakingsure thatI was
givingthemthe same titlesthatfitthe pagesbefore theywere published. Iam graduallylearning
howto fix profilestooandthe stepsIneedto take whenthere are issueswithinthe system.
I will be continuingmyinternshipatMiappi forthe restof the summer ’16 and have alsobeen
offeredapart-time positiononce Ibegin universityagain whichIammostproud of.Duringthe rest
of the summerIhope to attendmanymore eventssoIcan continue tomeetpeople andbecome
more involvedwithothercompanies,hopefullywiththe opportunitytocontinue collaborating.
Multiple skillsIhave learnedduringmytime workingasan internincludesanincreasedamountof
bothindependence andconfidence,organizationalandcommunicative skills. I’mveryenthusiasticto
continue creatingprofilesandwebpagesforthe Miappi site,Ihope to be lookingintoand exploring
a widervarietyof tasksalsoso I am able to learnmore duringmytime there.Afterthe summerI
hope to be able to continue myemploymentatMiappi because I’ve enjoyeditsomuchand have
learnta great deal,Ihave learntaboutthe experienceof workinginaprofessionalworkplaceand
the bestway to constructmy time. Thisismy firststepintothe fieldthatIam wishingtopursue,this
has beenanamazingopportunitythathopefullyinthe future will leadme togreateropportunities
and more superiorroleswhere canextendmyknowledge andskills.WhilstworkingatMiappi Ihave
foundmyself tohave gainedanextreme amountof confidence andmaturitywhichIamsure will
leadme to greaterthingsinthe future.